An Online Marketing newsletter is a regular communication piece that you can use to keep up to date with the latest marketing related news, product announcements, events, and more.
It can be highly impactful content that brings in targeted traffic, which leads to actual purchases and increased revenue.
If you’re looking to create your own Online Marketing newsletter, you’ve come to the right place. In this article, we will walk you through the steps to create a simple yet effective newsletter.
Why An Online Marketing Newsletter?
The advantages of an online marketing newsletter are countless. You can publish whenever you want, anywhere you want. There’s no distribution limitations. And you can tailor content to specific audiences.
These advantages make a simple newsletter a powerful marketing tool. Whether you have a small or large business, you can always find a use for an Online Marketing Newsletter.
If you want to grow your business, gain credibility, or just stay on top of the latest trends, an Online Marketing Newsletter is a great place to start.
How Do I Start An Online Marketing Newsletter?
To get started with an Online Marketing Newsletter, you need to make a few key decisions. These include 1) choosing a platform, 2) deciding on the frequency of the newsletter, and 3) selecting a subject or angle for each edition. Once you’ve made these decisions, you can move forward and start creating content. For more on the types of content you might include, check out these SEO tips.
What Platform Should I Use?
There are many options when it comes to creating an Online Marketing Newsletter. You want to pick a platform that is reliable, has a lot of features, and is easy to use.
Many marketers start with WordPress because it’s very popular and offers a solid foundation. There are many plugins and assets available for free that you can use to build a stylish, functional website. If you’re looking for a free platform, you can’t go wrong with WordPress.
What’s The Best Frequency For My Newsletter?
Frequency is one of the most important decisions you make when creating an Online Marketing newsletter. You want to pick a frequency that is appropriate for your target audience.
If you have a general interest blog, you may want to have a weekly or sometimes even a monthly newsletter. Those looking for news on a more frequent basis may benefit from a biweekly, fortnightly, or even a monthly newsletter. And for those who need to stay ahead of the trends, a weekly newsletter may be the way to go.
What Should I Write About?
The subject of your content is as important as the frequency with which you publish it. You want to pick topics that are both interesting and relevant to your target audiences.
It is a good idea to look at other similar publications to see what content worked well for them and how you can improve on those results. For example, if you look at The Groceries Newsletter (TGONL), you will see that their main subject is grocery shopping. However, their content is highly entertaining and keeps their audience engaged. So if you’re looking for advice on how to make your grocery shopping experience easier and more pleasant, they may just have the topic for you.
If your customers are highly targeted, you may want to write about industries, products, or services that they are interested in or need. Remember, they already know what they are looking for, so it’s up to you to provide the information they need.
Once you have a decent-looking newsletter with content on the topics and frequency you selected, you can move forward in a brand new direction. Create compelling infographics, include videos, and start engaging with your readers.
There are many different types of content you can include in your Online Marketing newsletter. As long as you keep the above guidelines in mind and make sure that your content is both interesting and informative, the sky is the limit.