If you’re looking to grow your business in New Bern, NC then you’ve probably considered investing in an online marketing campaign. Launching an online marketing campaign can seem overwhelming, however, with just a few steps you can be on your way to getting results.
In this article, you’ll discover the best ways to launch and manage an online marketing campaign for your New Bern business. We’ll cover creating a content schedule, finding the right platforms, and analyzing your performance to gain insight and make the right adjustments as needed.
A Content Schedule
One of the first steps to launching an online marketing campaign is to set a content schedule. This is a roadmap of the content you’ll create and publish to attract potential customers to your business. You can set this schedule according to when you’ll publish each piece of content, how frequently you’ll publish it, and what’s the best time of day to post.
You should publish at least two pieces of content every week. One should be published on Tuesday and Thursday, with the other being published on Wednesday and Friday. According to HubSpot Blogs research, people are more likely to visit and engage with your content when it’s published multiple times per week.
It’s also important to set aside time to engage with your audience. For example, every Tuesday you could interview a local business owner whose expertise you can learn from and apply to your own business. Or, maybe you could host a webinar or conference call with an expert in your field who could answer questions and provide additional value to your audience.
Choosing The Right Platforms
When choosing which platforms to use for your online marketing campaign, you need to consider how frequently you’ll post to each one, as well as the overall size of your audience.
Larger platforms like LinkedIn and Facebook have the advantage of being able to reach a wider audience and engage them more meaningfully. However, if you’re looking to consistently post to one platform, then choosing a smaller one that you can use to its fullest may be the answer. In that case, LinkedIn would be a great fit, as it’s a classic example of a larger platform that can be used to its fullest. But if you’re looking to create a more intimate connection with your audience and just want to post to Facebook from time to time, then that’s what you should choose. It’s all about finding the right balance and knowing your audience.
Posting To The Right Platform At The Right Time
The second important thing to consider when launching an online marketing campaign is when you’ll post to the different platforms. You don’t want to post at the same time to all of the platforms, as that’ll make your content look like it’s shoved out quickly and without any strategy.
On the other hand, if you’ve been considering an online marketing campaign and have just started, then it’s a perfect opportunity to add a few posts to various platforms to get the ball rolling. Once you’ve established a small audience on a few of the more popular platforms, then you can begin to consider a more strategic approach to your content marketing.
Analyzing Your Performance
It’s important to constantly be analyzing and adjusting your online marketing campaign to improve your results. You can use free tools like Google Analytics to get a clear picture of your audience’s engagement with your content and the performance of individual posts.
For example, you could look at your website’s analytics and see which content received the most views, earned the most conversions, or generated the most leads. This analysis will help you identify the best content to continue posting and the platforms to focus your efforts on. Google Analytics is a great tool for measuring the performance of individual posts, as well as entire websites, and provides a clear picture of how far you’ve come and where you should be concentrating your efforts moving forward.
Make Sure Your Content Is Of Good Quality
Creating high-quality content that people will value and enjoy is the key to attracting and retaining customers. To ensure you’re creating content that will be enjoyed by your audience, make sure that your sourcing materials for your blog posts and other content is done wisely. A good rule of thumb is to buy what you need, and only buy the amount you need. You don’t want to waste your time and resources creating content that won’t perform well.
To attract potential customers, you should consider creating educational content for your website or blog. People love learning new things, and if you can teach them something new about your industry, they’ll value your content and be more inclined to buy your products or services. Also, make sure to review your content frequently to ensure it’s current and of high quality.
Building a quality blog or website takes time, so don’t expect to see immediate results. It’s also important to be consistent and continue to build out a strong online presence if you’re looking to gain credibility and authority in your industry. For additional tips on building a quality presence, check out our blog post on How to Build a High-Quality Business Website.
Your Overall Strategy
To create a more comprehensive strategy for your online marketing campaign, you’re going to need to consider many factors. These include your target audience, the industry, the type of content you’ll create, and the platforms you’ll use to distribute that content. As you set out to create a content strategy for your online marketing campaign, make sure to include what you’ve covered in this article, as well as any other important information you think may be relevant.