Bonafide Marketing Genius

Online Marketing in Atlanta, GA

Are you looking for an opportunity to work remotely and be near family and friends? If so, consider moving to Atlanta, GA. With more than 600 days of sunshine a year and pleasant living conditions, many people are moving to this part of the country for a fresh start. Jobs in these parts are more rewarding as well. According to data from the U.S. Bureau of Labor Statistics, Georgia is one of the top states for wages and benefits, both online and offline. So if you’re looking for a change of pace from your current job, consider moving to Atlanta, GA.

Why Atlanta, GA?

Located in the southeastern part of the United States and bordering the Atlantic Ocean, Atlanta is the capital of Georgia. It is also one of the most densely populated cities in the country. It is not uncommon for commuters to spend hour and hours a day stuck in traffic, especially during the morning and evening rush hours. Atlanta is a major hub for air travel and is even the departure point for several international flights. Many large and small businesses have their headquarters there, and it is even home to a number of major corporations, including Hartsfield-Jackson International Airport, which is the most populous airport in the country.

What does all this have to do with marketing? Plenty! The Atlanta area is a major center for business and industry, and a lot of the jobs available are related to marketing. You’ll find plenty of work in marketing, public relations, advertising, and sales, all of which contribute to the overall marketing strategy. If you’re looking for a city with a lot going on, then Atlanta is the place to be. It has all the makings of a major metropolitan area, with a lot of opportunity to grow and succeed. Maybe it’s time for an update on your resume!’

What Does Online Marketing in Atlanta, GA Mean?

If you’re reading this, I assume you’re either interested in or already working in online marketing. If not, maybe it’s time to consider a new path. Although the digital sphere is expanding rapidly, traditional forms of marketing still have a lot to offer. What is online marketing in Atlanta, GA, and what does it mean for you?

Simply put, online marketing in Atlanta is using digital platforms (mostly email, social media, and SEO) to market a brand or business. To be more precise, online marketing in Atlanta uses digital marketing to promote brands and businesses.

It’s a relatively new term that has emerged as a result of the fast-paced, digital world we now live in. Because of this, many traditional firms have opened up shop in the online space, seeking to establish a foothold before the rest of the industry catches on.

The lines between marketing and digital marketing have become blurred, and it’s a trend that won’t likely slow down anytime soon. With traditional forms of marketing struggling to keep up with the always-evolving world of digital marketing, the transition has been an easier one than most would think. After all, if you can create an effective digital marketing strategy, you can replicate it on the largest of scales, using any available tool or platform.

What does this mean for you as an employee or even a potential employee? Think of your role in digital marketing as that of a salesperson, only working remotely and online.

The Rise of Online Marketing

To give you an idea of how online marketing has taken over in recent years, here’s a short timeline outlining major events that have shaped this space and its role in business today:

  • 2008: The U.S. financial crisis of that year caused a major shift in consumer behavior, with people searching for ways to save money.
  • 2009: With the economy on the road to recovery, companies shifted their focus to improving consumer experiences and strengthening brand loyalty.
  • 2010: Mobile marketing became a major driving force as businesses sought to reach customers where they were.
  • 2011: Facebook took the lead in social media, establishing itself as the clear market leader.
  • 2012: Instagram surpassed YouTube for daily average watch time, becoming the 2nd most-viewed platform globally.
  • 2013: Snapchat launched, establishing itself as the 3rd most-viewed app globally (and the most-viewed app in the U.S.)
  • 2014: International Mobile Gaming became a huge trend, with businesses seeking to capitalize on this new market.
  • 2015: Email marketing is still the number-one driver of online marketing revenues, with many businesses using the platform to stay in touch with customers and prospects.
  • 2016: SEO and content marketing took the lead, as businesses looked to more than just email to gain traction.

As you can see, over the past 10 years, the role of online marketing has changed dramatically. When the economy crashed in 2008, many people assumed that digital marketing would take a backseat to traditional forms of marketing, such as newspaper advertisements and magazine articles. However, the opposite happened – digital marketing took over and grew in prominence, eventually surpassing traditional forms of marketing and becoming the number one form of advertising.

Why did this happen? It’s quite simple. As I mentioned earlier, businesses and jobs have shifted to places like Atlanta, which has led to a growing concentration of talent in the area. Those working in the field now realize the importance of digital marketing to any business or brand, and it’s only a matter of time before the rest of the industry catches on.

In a nutshell, online marketing in Atlanta is using digital platforms (mostly email, social media, and SEO) to market a brand or business. To be more precise, online marketing in Atlanta uses digital marketing to promote brands and businesses.

The Future of Online Marketing

With every new generation, the world of online marketing is evolving to fit their needs and preferences. To ensure your marketing strategies remain effective, it’s important to keep an eye on the latest trends and technology, as well as the changing customer base. Here’s a short list of some of the things you should keep in mind as you develop your strategy for online marketing in Atlanta:

1. SEO

Search engine optimization (SEO) is the process of affecting the appearance of a website on search engine results pages (SERPs) so that it ranks higher when potential customers search for things relevant to your business.

The better your SEO strategy, the higher your website will rank on SERPs, which in turn boosts your online marketing success.

Since Google is the dominant search engine (currently controlling 75% of the market share), it’s the number one place people go to find information. According to HubSpot Blogs research, 79% of consumers use search engines to find products. For those seeking information on products, brands, and businesses, search engines are the best place to be. This makes SEO an integral part of any online marketing campaign.

2. Social Media

Although SEO drives traffic to your site, social media brings in the customers once they’re there. Through social media channels like Twitter, LinkedIn, and Instagram, you have the ability to connect with potential customers and keep them subscribed to your content.

As a business owner or marketer, it’s your job to grow your audience and make them engage with your content. Once you have a solid base of regular followers, you can take advantage of the platform’s features to engage with and grow your audience. These social media platforms allow you to connect with and grow a following along with your SEO efforts.

3. Mobile Marketing

With more than 75% of the world’s population now accessing the internet on mobile devices, it’s no wonder that companies are seeking to take advantage of this large audience. In a 2017 report from HubSpot Blogs, it was revealed that mobile marketing is responsible for 44% of all digital marketing revenues.

If you’re reading this, you’re either already working in mobile marketing or are interested in getting into the field. Launching a mobile marketing campaign can be a great way to grow your business, as 44% of consumers are now actively using their phones to access the internet, while only 12% are currently using tablets. (Statista, 2018)

In a nutshell, mobile marketing is using mobile devices (mostly smartphones and tablets) to access the internet and engage with customers and prospects. Since almost everyone has a mobile device, this is the perfect place for your business to be. Create a mobile marketing strategy to gain traction and stay relevant in this ever-evolving space.