Getting paid to mail people products and offers is actually a pretty cool concept. Companies like Amazon and Shopify have made it possible for anyone to do this. All you need is a webcam, a microphone, and a computer. Let’s dive into how to make money online with e-mail marketing.
The Basics Of E-Mail Marketing
You may be familiar with e-mail marketing, but just in case you aren’t, it’s basically online advertising through e-mail. Amazon and Shopify make this very easy to do. When someone lands on your website or opens your email, you have the opportunity to keep them there and make them do your bidding. You can use any of the major platforms like MailChimp or HubSpot to connect with your subscribers.
Let’s say you’re running an affiliate marketing business or a blog. You want to promote various products made by different brands, but you also want to track the conversions of each product you promote. With e-mail marketing, you can segment your list and target the right person with the right message at the right time.
The Many Different Niches
One of the great things about the digital marketing world is that it’s extremely accommodating to people who want to make money online. This is why you’ll often see different niches flourish on the internet. If you want to specialize in e-mail marketing, you can choose from a multitude of lucrative markets. There are so many possibilities, but here are a few to get you started:
- Fitness
- Food
- Beauty
- Travel
- Airlines
- Shopping
- Entrepreneurship
- Business
- Career
- Lifesciences
- Computers
- Education
Which Platform Should You Use?
As you develop your e-mail marketing strategy, you have to decide which platform to use. There are a few major players in the e-mail marketing space, including Shopify, Lead Squeeze, and Amazon. Each platform is a little different but have enough similarities that you can get the hang of it. Here’s a comparison of the three major platforms so you can decide which is the best for your needs:
Shopify vs. Lead Squeeze vs. Amazon
Let’s start with Shopify. As the name suggests, Shopify is a platform designed specifically for online stores. So if you want to create an online store, Shopify is the perfect choice. You can use their intuitive dashboard to set up your store, choose the right billing option, and get to setting up your product pages. From there, you can send out product announcements, collect payments, and track order statuses. You’ll find plenty of online stores using Shopify, so it’s a safe bet that you can as well.
Lead Squeeze is another great option. With this platform, instead of building an online store, you can use their software to attract potential customers to your website. Once you have a large pool of potential customers, you can send out e-mails to them to promote your business. The best part about Lead Squeeze is that you can pause or cancel the program at any time. The pricing for Lead Squeeze is also very affordable. If you’re looking for a reliable e-mail marketing platform that doesn’t cost a fortune, Lead Squeeze is the answer.
If you run an affiliate marketing business, you may have heard of Amazon. With this platform, you can create landing pages for products that you promote as an affiliate. You’ll need to set up a business account, but after that, getting started is easier than with the other two platforms. When someone clicks on a product that you promote, you’ll earn a commission. The great thing about Amazon is that you can create products and sell them at no cost. No other platform even comes close to offering such an opportunity. If you want to create a passive income stream, Amazon is the place to be.
Features Of Each Platform
Now let’s move on to a comparison of the features available on the three major platforms. This is important because not all features are created equal. Some are highly valuable, while others aren’t worth the time and effort they require. If you want to create a successful e-mail marketing effort, you need to keep these features in mind:
Email Deliverability
This is the process of getting your e-mails into the inboxes of your subscribers. In general, you won’t have much luck with email delivery if you don’t use a well-known domain. Google owns a huge amount of the internet, and they use it to great effect when delivering results to their users. Getting your e-mails into the Google mail system is easy, and it’s highly valued by subscribers. When you use a well-known domain like Google, you’re virtually assured of making the cut. If you don’t have a ton of money to spend on domain names, you can always opt for a paid plan from a reputable domain registrar.
Content Management
This refers to the ability to edit the content of your e-mails after they’re sent out. You can’t really go back and make changes to a sent e-mail, but you can with most content management systems. The great thing about this feature is that it gives you the opportunity to correct mistakes and ensure that your messages are consistent in quality. Once you start getting some content approved, you can lock down the e-mails’ look by choosing from a variety of themes. You can also use tools like A/B testing to ensure that your subscribers always get the best experience from your e-mails. A/B testing simply involves sending out an e-mail with some slight variations and then measuring the performance of each version to see which one generates the best results. These results will then dictate the future of that e-mail. In general, content management is a great feature because you can ensure that your e-mails stay up to date and that subscribers always get the best experience. Sometimes it’s nice to have a hand in the final product to ensure it’s of the best quality.
Marketing Automation
If you want to create a reliable stream of revenue, you need to get as much as you can from as little as possible. It’s extremely unlikely that someone will purchase a product or service without first being exposed to them. This is where marketing automation comes in. Marketing automation is the use of software tools that automate the collection and analysis of marketing data. The goal is to have a system that informs decision-making and improves performance. Let’s say you have a list of 400 names and e-mails of your subscribers. You can use a tool like HubSpot or MailChimp to create automated e-mails that will solicit product purchases. Marketing automation makes it simpler for you to track the results of your marketing campaigns and helps you identify the best performing strategies. In addition to this, you can create complex workflows to make sure that each product you promote gets marketed to the right person at the right time. Marketing automation also helps you cut down on spam as it analyses the content of each message to determine its relevance to the individual recipient. This prevents many e-mails from being deleted as spam, thus improving your deliverability rates.
Segmentation
It’s important to target the right person with the right message at the right time. With e-mail marketing, this is much easier to do when you segment your list. Once you have a large list of e-mails, you can set up a new campaign for each niche or topic you want to focus on. Each e-mail will be targeted to the people within your list who are most likely to be interested in what you have to say. You can also use tools like HubSpot to segment your list by interest, geography, age, and much more. Segmenting your list allows you to send out e-mails that will have a much higher conversion rate. You’ll get a much better return on investment when you use this method. For example, let’s say you manage to get 20% of your list to visit your site. If you sent out an e-mail to everyone on your list, you’d only see 20% of them converted. If you sent the same exact e-mail to just those who were most likely to be interested in your topic, you’d have a much better chance at a higher conversion rate.