The Importance of Digital Marketing
In the past, marketing was mostly limited to flyers in the mail, billboards, and expensive ads in prominent publications. Thanks to the internet and social media, digital marketing has evolved and taken over.
Traditional marketing methods are still important, but using them effectively can be costly, especially if you want to reach your target audience. With digital marketing, you can target the right audience, create powerful and engaging content, and measure the results of your efforts.
The Rise of Online Marketing
In 2018, more than 7.2 million students were enrolled in American high schools, and according to the MarketingCharts firm, that figure is expected to grow to 8.9 million in the next five years.
Between 1879 and 1974, the U.S. population rose from 68.9 million to 157.2 million, according to the U.S. Census Bureau. During that time, the number of households in America increased from 22.3 million to 77.7 million.
Since the start of this year, the number of students going to school from home because of the coronavirus pandemic is expected to increase by 1.5 million, and as a result, digital marketing will become even more important.
Why Social Media?
Social media platforms, such as Facebook and Instagram, are uniquely suited for digital marketing. Not only do students use them, but so do the people who work with them. Almost all large companies and organizations have a presence on social media, which makes it a perfect place for your marketing efforts.
On social media, you can engage with your audience and show you care about what they have to say. If you want to make your high school marketing truly effective, you should consider using social media platforms.
The Importance of SEO
Search engine optimization (SEO) is also important in digital marketing, and using popular keywords in your titles, descriptions, and content can help your website show up when potential customers are searching for products or services related to your niche.
You should consider using keywords and SEO when writing your blog posts, product descriptions, and social media posts. You can also get keywords from existing blog posts and social media posts, or use tools to find the most popular keywords based on your target audience.
The combination of SEO and digital marketing can help you drive more traffic to your website and social media channels. If your target audience is searching for information on your niche, you can bet they’ll find your content when they’re searching online.
How to Start Your Own High School Marketing Club
If you’re looking for a way to get involved in marketing during your high school years, you can start a marketing club.
A marketing club is a group of students that meet regularly to educate themselves about marketing, offer each other support during the process, and create marketing materials, events, and strategies for use by the school.
You can start a marketing club at your school with the help of your school’s administration and marketing department. If you want, you can also get more involved by creating a student organization and applying for student-organized advertising and marketing funds, which can help with ad placements on school websites, social media platforms, and more.
The students in your marketing club will educate themselves about marketing, offer you support as a group, and help you measure the success of your efforts. They can help develop your digital marketing strategy, create marketing materials, research competitors, and analyze trends and data.
What kind of marketing strategies do you see your school’s marketing department using? Does your school have a digital marketing club? If not, what are your plans to create one?