Your company may have a digital marketing team, but that doesn’t mean you’re equipped to create a digital marketing mix yourself. It takes a clear understanding of marketing and analytics to know what tools and technologies to use to drive business growth. Let’s take a look at how you can create a marketing mix for your online store to succeed in this ever-changing world of digital marketing.
Create A Marketing Plan
The first step to creating an effective digital marketing strategy is to develop your marketing plan. Your marketing plan will form the foundation of your strategy and help you determine how and when to implement your tactics. When crafting your marketing plan, consider developing a few key slogans or marketing messages to guide your planning and budgeting. Your marketing plan should also include a SWOT analysis (Strengths, Weaknesses, Opportunities, andThreats ) of your business to identify any weaknesses and plot ways to overcome them. The more you know about your business the better you can craft an effective marketing plan to grow your business.
Determine The Online Marketing Mix
Once you have your marketing plan in place, you can start to determine what tools and platforms you’ll use to grow your business. There are several options, but you should focus on what’s most suitable for your business. Your marketing plan will guide your decision-making process. For example, if you’re a lifestyle brand, you might choose to use social media to reach your target audience. If your product is more of an e-commerce store, you might want to consider using a PPC (Pay Per Click) manager to gain online visibility.
Create Keywords And Keyphrase Lists
If you’re new to digital marketing, you might not know what keywords and keyphrases are. The former is used to find specific words and terms used within a piece of content to attract potential customers. Keyphrases are important because they provide an additional layer of meaning to your content. When someone enters a specific keyword or keyphrase into a search engine, your adverts appear at the top of the list. Creating and maintaining a list of keywords and keyphrases will help you optimize your content and increase your organic traffic. You can use free tools like Google Keyword Planner, MOZ KEY, and WordStream to find the right keywords and phrases for your content.
Establish Credibility Through Clarity Of Purpose
The second step towards effective digital marketing is to establish credibility through clarity of purpose. You must clearly understand what you’re trying to achieve with your marketing strategy. The better you understand your target audience’s needs and behaviors, the more effective your marketing strategies will be. With a little planning and research, you can determine the perfect marketing mix to grow your business.
A marketing strategy that hasn’t been defined, lacks focus, and isn’t tied to a defined goal, won’t achieve its intended results. Your marketing plan should be laser-focused on one goal: increasing sales.