If you’re looking to grow your mobile business, then you’ve probably considered trying to become a local business on Google Maps (formerly Google Local). You’ll find many successful businesses that started with a simple YouTube tutorial, guest blogging on other websites, or using social media to build a brand.
These are all excellent ways to gain popularity in your local area. However, there’s another route you can take to increase your odds of success—by ranking for local search terms on Google Maps.
The trick is to target the right keywords in your content, and make sure that these keywords are also present in your local SEO. You can use free tools like Google Keyword Planner, Fierce Analytics, and WordStream to find the right keywords without having to resort to costly paid ads on Google or other search engines.
In this article, you’ll discover the steps you need to take in order to grow your business using local search engine optimization (SEO). Let’s get started.
Get Keywords From Organic Search Results
If you’re new to SEO, then the first thing you should do is to find out what keywords people are using to search for your products or services. You can use free tools like Google Keyword Planner to find a list of keywords based on websites and forums that are ranking high in the search results.
You can also look at the organic search results themselves—the search results that appear without any paid ads above the fold.
You should take your time familiarizing yourself with these search results. Look for terms that you think are relevant to your products or services, and read the results carefully. You can use this information to determine which keywords to target in your SEO campaign.
Find Relevant Keywords
After you’ve found a list of relevant keywords, you need to decide which ones you’ll include in your SEO campaign. You don’t want to overload yourself with too many keywords, because that will make it harder to rank for searches using these keywords. So, take some time to whittle your list down to a shorter, more manageable number.
Create Content That’s Meaningful
You wouldn’t put up a product description that’s just a bunch of generic keywords, would you? We all love a good list of keywords, but using them in a description makes you seem less authentic. The same goes for a guest blog post—someone might say, “Oh that’s a really interesting point!” And then they’ll click through to your blog post, and maybe even buy something after reading it, but that “interesting point” could’ve been made by anyone.
Creating content that’s meaningful is a great way to attract potential customers to your business. When a blogger posts about a topic that’s relevant to your business, you’ll often see your website featured in the post, with a link back to your site. This is because the blogger thinks your product or service is valuable enough to share with their audience.
Use Scarcity To Your Advantage
Scarcity is a powerful tool in your SEO arsenal. If you run an eCommerce store, then you know that people are more willing to make a purchase when they feel like they’re missing out on something. Or if you run a lead generation website, then you know that people are more likely to click through to a free downloadable eBook or a whitepaper if they feel like they’re not getting something for free.
There’s no point in having hundreds of thousands of dollars worth of product listings on your Google Maps if no one is ever going to click on them. One way to combat this is to use scarcity—by providing limited quantities of your products or services, you’re using a scarcity mindset to make your product stand out.
Improve Your Local SEO
If you’re looking to grow your mobile business, then the next step is to identify areas where you can improve your local SEO. You’ll find many free tools online that can help you with this—from keyword analysis to SEO auditing. One of the best tools for this is Google My Business.
Google My Business allows you to edit the information that appears in local searches, and puts you in touch with a Local SEO Specialist who can help you make the most out of your existing data. If you click here, then you can get a free consultation with one of their expert staff members.
So, to recap: you found a list of keywords relevant to your product or service. You created content that’s meaningful and helped your business to stand out from the crowd. And finally, you used the tools that Google provides to make your business more visible to local customers.
This is just a short guide to help you get started. If you’ve been searching for a way to grow your business, then you’re in the right place. You can also check out our guide to becoming a local business on Google Maps (formerly Google Local), or visit the Google My Business website to get started.