The advent of social media has truly changed the way we market and communicate. One simple search on social media will pull up an endless stream of memes, quotes, and lessons about marketing and communications that can be used to educate and inform your business.
Why Are Online Marketing Memes So Popular Now?
It’s no secret that society has gone mobile first, especially when it comes to marketing and communications. People are accessing information, news, and entertainment on their phones, tablets, and laptops now more than ever before. This has truly resulted in a new type of customer and new types of content being created and consumed.
This phenomenon was perfectly captured in the #OMMeme2014 Trend on Twitter, which stood for “Online Marketing Meme.” The trend began when a Twitter user posted a photo of themselves with the caption, “Online Marketing Meme 2014.” Since then, the hashtag has been used over 27 million times on Twitter to show support for, or provide insight into, marketing and communications related topics. The trend has since continued to be used in different ways every day, and it continues to grow.
Many marketers and communicators have seized upon the popularity of blogging and the meme to educate and inform their readers about the impact of social media on marketing and communications, as well as the growing importance of SEO and content marketing. This combination of SEO, content marketing, and social media has created a whole new ballgame when it comes to internet marketing and digital PR.
What Does The Trend Mean?
If you’re not familiar, a meme is defined as “a brief expression or imitation that spreads like folklore” or “a short, sarcastic saying or phrase that ridicules a person or thing.”
These brief, catchy phrases, images, and videos often make up “tweets” (the native form of social media on which memes are usually found) and can be used to make fun of someone or something. Typically, a viral trend will start with someone using the #hashtag of the trend on Twitter to share their experience or opinion about the subject matter of the trend. Other users will then begin using the hashtag as well, resulting in a viral trend.
In this way, a viral trend can function as a sort of “tweet” that doesn’t have to be limited by the 140 character tweet size limit. While a tweet is usually used to share something that is currently popular on social media, a viral trend can allow users to post on a topic that they feel strongly about, regardless of whether or not it is currently popular on social media platforms. This provides a sort of freedom on Twitter that allows users to be more creative and to better represent themselves and their ideas.
The fact that a topic can become a viral trend means that there is a general consensus among those who are using the internet that the topic is worth discussing and is valuable information.
What Can A Meme Teach You About Marketing And Communications?
One of the main reasons that online marketing memes are so popular now is that they provide marketers and communicators with a wealth of information and learning opportunities related to marketing and communications.
These resources can teach you about the following:
1. The Changing Role Of Marketing:
Marketing has always been a part of organizing and communicating a business’ offerings to the public. However, in today’s world, marketing is more vital than ever before. More people than ever are becoming aware of the value that they can get from a business they do business with, and they are also more aware than ever of the many options available to them when it comes to choosing a product or service. This is why marketing budgets have steadily risen and why marketers have to work tirelessly to maintain their top spots in the marketplace.
As a marketer or communicator, you will always be bombarded by new ideas, new technologies, and even entire industries that emerge solely to reinvent the way we market and communicate. The key is to be able to keep up with the changes and utilize them to your advantage.
2. The Changing Role Of Journalists:
Journalists have long played a crucial role in society by providing news and information to those who need it. However, in today’s world, anyone with a smartphone can become a journalist, and most people prefer to get their news from “native” journalists rather than mainstream media, which can skew the facts to fit a narrative.
Native journalists are important because they provide an alternative view on topics that mainstream media does not cover or chooses to cover in a biased way. Additionally, a business’ interactions with its customers and community are often more insightful than a one-sided journalist story could ever be.
As a marketer or communicator, you will often be working with journalists to provide insight into a product or service, and you will need to be mindful of their objectives, deadlines, and resources in order to have the data required to pull off an informed story. Be sure to establish a mutual understanding of the journalistic process so that you can work together to produce compelling content that will attract, engage, and motivate your audience.
In the world of SEO, “SEO is not dead. Far from it, in fact.” (MarketingCharts)
In 2016, almost 66.2% of American adults use the internet, and 70% of those respondents use search engines regularly to find information, news, or products online. Additionally, millennials use search engines more than any other internet user group. This is why SEO continues to grow as a marketing and communications strategy.
If you are not optimized for search engines, it’s like waving a red flag in front of bulls. You might get a quick glance, but the odds are that you will be run over eventually.
As a marketer or communicator, you will need to be optimizing your content for search engines so that it can be easily discovered and highlighted among the many search results. You will also need to be monitoring and analyzing the performance of your content on various platforms so that you can create more effective strategies for growing your audience and engaging with your customers on social media.
SEO can be extremely tricky, especially when you’re first getting started. After all, if you’re not even sure where to begin, how can you hope to optimize your content for the major search engines?
4. Content Marketing:
If you’re not familiar, content marketing is defined as “a strategic effort intended to attract, engage and convert customers through the creation and distribution of valuable, consistent content.’ (HubSpot Blog)
In the content economy, brands and businesses will need to rely on a combination of marketing and content to reach consumers. In other words, marketing will no longer be restricted to the traditional aspects of advertising, sales commissions, and customer acquisition. Instead, brands will need to develop the ability to attract, engage, and convince customers with content that is both cost-effective and valuable.
As a marketer or communicator, you will increasingly be tasked with creating content that is both valuable and cost-effective. This combination of marketing and content will inevitably lead to the rise of hybrid marketing.
5. Social Media:
It is well-known that millennials consume and prefer to receive information via social media rather than traditional advertising. Additionally, 69% of those surveyed in a HubSpot blog post said that they would rather receive offers and discounts through social media than digital advertisements.
With millennials making up the largest portion of the US population, the desire to connect with, engage, and influence this audience via social media is a must for any business.
As a marketer or communicator, you will be working with social media platforms to gain an audience, engage and retain them, and eventually transform those audiences into paying customersthrough advertising, sponsorships, and affiliate sales.
If you’re not familiar, “technology” is a very broad term that can represent any number of advancements that allow for more effective communication, whether through traditional means or via the internet and social media.
While the internet and social media have allowed for entirely new ways to communicate and connect, the shift to mobile device usage has truly changed how we communicate and how we expect to communicate. Not only do people rely on their phones more than ever before to access information, media, and products online, but they use them to do almost every transaction, from buying groceries to making travel arrangements to browsing photos of friends’ birthdays and birtthdays.