Online Marketing Membership: 6 Ways to Increase Your ROI

If you’re looking to become a successful online marketer, then it’s important to understand how important ROI is when it comes to digital marketing. And what is ROI anyway?

ROI, or Return on Investment, simply means how much you’re investing in a given activity, how much it’s paying off / returning, and how you’re measuring that success.

You might be wondering what sets successful online marketers apart from those who are simply trying to ‘get by’. Well, aside from the obvious differences in how they approach marketing, successful digital marketers typically focus on six key areas of measurement, which we’ll discuss here.

1. Acquisition.

This is the first and most important area of measurement when it comes to digital marketing. The goal is to acquire as many interested leads / customers as possible, which leads us to the next point.

2. Conviction.

Next, you want to grow into, and engage, your audience – gaining loyal, regular paying customers who continue to grow your audience and engagement with each successive purchase. The more you can do to drive traffic to your site, the more you can measure for this metric.

3. Conversion.

Once you have an engaged audience, you can then focus on encouraging those individuals to take the next step – becoming a leading consumer of your product or service. In order to do this, you want to measure the effort you’re making through to the point of conversion – the point at which the customer became interested in, or made an active purchase, from your site.

4. Behavior.

This is a bit of an umbrella term that refers to the complete buying cycle – what your customers do once they’ve become interested in your product or service, including what they choose to spend their money on, and the time it took for them to make that decision.

You should be able to apply this type of measurement to each stage of the buying cycle, from initial interest to complete purchase – tracking every detail of the customer journey and the effectiveness of your marketing efforts along the way.

5. Measurement.

Once you have a clear idea of how many people you’ve acquired, and how many of those are interested in, and then how many of those are converting into paying customers, you can begin to measure the success of your marketing efforts. This is where the rubber really meets the road – knowing how well you’re doing, and being able to improve on that performance in the future.

There are a range of measurements available to marketers in terms of web traffic – the amount of people who have visited your site, the demographics of those people, and the geographical location from which they’re coming. All of these things can help you identify the most effective approach to reaching your audience, and subsequently increasing your conversion rates.

6. Review.

Last but not least, we have review. Reviews represent a significant and growing portion of the search results on Google, with 88.6% of searches resulting in reviews, vs. 8.8% of searches leading to product listings and 1.8% to videos. So, if you have a chance to engage with visitors, and encourage them to become customers, by offering them useful and valuable information, you should certainly do so.

To summarize, effective digital marketers continually measure the results of their efforts in order to determine the value and direction of their strategy going forward. This typically includes things like;

  • Website traffic
  • Social media engagement
  • Lead generation (through paid and organic channels)
  • Marketing analytics (e.g. Google Analytics)
  • ROI
  • Customer journey
  • Product usage (e.g. purchases, downloads, etc.)
  • Reviews (both positive and negative)

Hopefully, this article has provided you with a clear understanding of what ROI is, and how it’s measured. If you’re looking to increase your ROI, or are simply searching for ways to measure the success of your digital marketing efforts, then you’ve come to the right place.