Most marketers have heard of the value of local events in bringing in new customers and making existing customers feel special. After all, what better way to get face to face with your ideal prospect than through a personal encounter at a local event?
The difference with digital marketing is that you can take advantage of the many possibilities the internet offers to show your face and your product to a global audience. And let’s not forget about all the other platforms like social media where marketers can truly expand their reach.
While there’s no question that in-person events are still a valuable way to market an event or business, the internet makes it easier than ever to conduct business online. And what happens when you have an internet presence? You can take advantage of online marketing meetups where you can discuss the ever-changing world of digital marketing with other professionals.
Why Online Marketing Meetups?
Businesses of all sizes can take advantage of online marketing meetups. In fact, it might even be a good idea to explore the possibility of holding an online marketing meetup for your team. The only requirement is that you need to have a working internet connection.
The advantages to online marketing meetups are numerous. You can easily organize the event, set the date, and start promoting it as soon as possible. And you can always add more attendees via a free online meeting platform like GoMeeting which is integrated with Google Meet so that everyone attending the event will be able to see and participate in the discussions.
For attendees, online marketing meetups allow them to connect with other professionals, get valuable information, and stay abreast of industry news.
How To Hold An Online Marketing Meetup
Here’s a step-by-step guide to help you organize your very own online marketing meetup – from the very first discussion to the last speaker.
1. Choose the right date.
The first step is to choose the right date. You want to make sure that this event will not conflict with any other events or businesses that you are already involved in. If you’re not sure, ask your team, or even the local community, for advice. You don’t want to choose a date that’s already close to the end of the month because at that point you’re going to miss out on a lot of online traffic. You also want to make sure that the date is suitable for enough people to attend. Sometimes it’s easier to organize an event a few days later than it is a week earlier.
2. Choose the right location.
After you’ve chosen the date, the next step is to choose the right location. Depending on the size of your team and the number of attendees you’re trying to attract, you may want to consider renting a bigger space for the event. It’s also a good idea to choose a space that’s conducive to discussion. If you don’t have any suggestions, ask your team for ideas. Even if you’re a small business, you can still use online platforms like WeHosting to find a space that’s big enough for your needs.
3. Select a topic for the event.
After you’ve chosen a location, the next step is to select a topic for the event. This is important because you don’t want to have an event on marketing technology when you’re talking about sales processes. You might instead want to discuss the latest trends in content marketing or maybe identify the most successful platforms for digital marketing.
The topic of your event doesn’t necessarily need to be marketing-related. It can be anything that you want to cover, as long as it relates to your business or industry. For example, a law firm could hold a legal marketing event focused on tech-legal issues. In this case, the topic could be “Blogging for Law Firms: How to build a presence online”. When it comes to choosing a topic, remember that whatever you choose, someone somewhere will have experience in and will want to discuss. So, do your research and make sure that the topic is something that will interest at least a few people.
4. Choose the right speakers.
Once you’ve chosen a topic, the next step is to choose the right speakers. Your chosen speakers should be people with expertise in your topic area. In the example above, the speakers would be people who have expertise in blogging for law firms.
It’s also a good idea to consider choosing topics that are relevant to your audience. For example, if you’re a financial services company, you may want to consider having an event related to online investing or money management. Your speakers should be experts in these topics, and the event itself should be tailored to suit their knowledge.
Once you’ve chosen your speakers, the next step is to create a detailed speaker’s pitch to promote the event. This pitch should include the topics that the speaker will discuss, the reasoning behind their choice of topics, any relevant websites or publications, and a short bio about the speaker.
Speaking of websites, don’t forget to create a website for the event. Even if you’re not a web professional, there are a variety of free tools like WordPress that can be used to build a simple website in no time. Make sure that the site is fully functional and then use Google Search to get any suggestions for keywords. The more relevant keywords you can find, the more likely your site will be to appear in the results when someone searches for those keywords.
5. Create an agenda.
The importance of having an agenda cannot be overstated. It can help with the planning process, keep people busy during the event, and make sure that everyone knows what’s going on. You can also use an agenda to help you stay on track and ensure that you don’t forget about anything important.
If you’ve ever been to a lecture or conference, you might be familiar with an agenda. It’s usually a list of things to cover during the event, starting with a presentation and ending with a poster session. In between, there will be various topics that are covered through a variety of presentations and interactive sessions.
6. Post about the event on social media.
The last step is to post about the event on social media. This can be a really effective way to get the word out there and start attracting potential attendees. Even if you’ve chosen a small niche topic, there will still be people with an interest in your subject matter who will learn about your event via social media. Post on LinkedIn, tweet about the event using #wecomebernet, and post on Facebook. If you’re looking for a free method of promotion, consider using a tool like Hootsuite to manage all of your social media accounts from one place.
The value of a successful, well-run online marketing event can’t be overestimated. It gives you the opportunity to engage with your target audience, prove yourself as an expert in your chosen area, and stay relevant in a constantly changing world.