Online Marketing Math – How Much Is Your Marketing Worth?

So you’ve decided to get into online marketing, and you’re pretty pumped about it. You’ve got a business idea that you know will make money, and you want to figure out how to fund your new venture. That’s a good starting point, but before you can answer that question, you need to ask yourself another one: how much is my marketing worth?

What’s your business idea? What makes you stand out from the crowd? Maybe you’ve got a knack for marketing or sales, or you’re passionate about a particular niche. Your idea will determine your audience, and that, in turn, will determine how much you’ll need to spend on marketing.

The Cost Of AdWords

You’ve probably heard of Google AdWords. If you haven’t, then you’ve probably just heard of it, as it’s one of the most popular advertising platforms on the web. Launched in 2004, Google AdWords is a type of paid search marketing that can help you to find the right audience for your product or service, and put your business in the right place, when they’re searching for what you offer. It can be a bit overwhelming, trying to calculate the cost of your AdWords campaign. But you can start by considering these three figures:

  • Cost Per Acquisition
  • Cost Per Click
  • Cost Per Impression

These are costs that you’ll incur even if you don’t have a single advertisement on your website. To understand how it all works, it’s important to know that each cost will be attributed to one of your campaigns. When you first set up your account, you’ll be presented with a dashboard that shows you the current status of your campaigns and the figures associated with them. Don’t worry, this is a very common question, and Google has you covered with this article on The Basics of Cost-Per-Acquisition. From there you can find more information on Cost-Per-Click and Cost-Per-Impression.

The Value Of A Product Review On Your Website

Let’s say you’re developing a product review website. You’ll probably want to consider how much value your reviews will bring in. After all, people will only buy products they’ve tried and tested.

You could start by looking at how many potential customers you’ve reached, and how many of them have gone on to make a purchase, or to make an inquiry after learning more about your product. Consider the amount of revenue that your product review website is currently generating. It’s a good idea to look at other similar websites that are also marketing a product review blog. Use tools like Google Analytics to track the traffic coming to your site and how often people are clicking on the product or service review pages.

The Cost Of Building A List In The Email Marketing World

You’ll also need to decide how much you’re willing to spend on acquiring email subscribers. If you don’t have a big budget, then you might want to consider other methods of getting subscribers, like social media or search engine marketing. But if you’re looking to spend money on email marketing, then you might want to consider what’s the best option for building and maintaining your list.

The first step is to determine how much you’ll need to spend to build an email list. This will depend on how large your target audience is, as well as how much you want to spend on email marketing to grow your list.

The Final Word

As you can see, there are a lot of questions that you need to ask yourself before you start your online marketing journey. But when you’re starting out, the answer to these questions should be simple: how much is my marketing worth? Once you know that, you can start working on raising capital to grow your business. Good luck!