Online Marketing Masters: Virtual Summit 2015 – YouTube

The world of digital marketing is constantly evolving. New platforms emerge, new technologies are implemented, and existing platforms are improved and adapted to fit the changing needs of marketeers.

With a few exceptions, established offline marketing methods still reign supreme in the digital sphere. The social media landscape is still heavily centered around platforms like Facebook and Twitter, where marketers can reach millions of audiences through platforms that grow automatically as more users join the platform. Email marketing, while undoubtedly a key tool in the digital marketing toolbox, still struggles to make its way in to some industries, particularly B2B, where just a few emails often lead to sales.

As a marketer, it’s your job to stay ahead of these curveballs and adapt your approach to fit the times.

To stay at the forefront of digital marketing, you need to focus on constantly learning and adapting. Fortunately, you don’t need to travel to far-flung places to do this. The Internet is full of resources and opportunities to educate yourself and grow your knowledge-base. Here are five ways to stay ahead of the curve, gain access to exclusive content, and develop your skills as an online marketer.

1. Master Of Marketing On The Move

One of the greatest things about the Internet is that it has enabled marketers to develop online communities and grow their personal brand through digital marketing. Thanks to sites like HubSpot and Weibo, marketers can now connect, engage, and grow their audience from anywhere in the world. For example, a marketing executive from London, England, can connect and engage with audiences in San Francisco, California, helping her to better understand locals’ needs and how to effectively market to them.

This is called Marketing On The Move. It’s a unique opportunity for marketers to work remotely and on location. Whether you’re traveling for work or for leisure, you have access to the skills and content you need to stay ahead of the curve. You can even set up meetings with industry experts and gain valuable marketing tips and tricks along the way.

For instance, you could set up a meeting with an SEO expert to learn more about the ever-changing world of SEO and how to position your brand for maximum results.

2. Collect And Combine Specialized Industries’ Insider Knowledge

In addition to gaining valuable marketing tips and tricks, you can also gain a wealth of specialized knowledge from experienced professionals in various industries. Sites like WeChat es su Bing use artificial intelligence (AI) to scan the website content of an industry and pull together the most valuable bits of information into something that looks like a short story or an FAQ guide. Using natural language processing (NLP) and machine learning, AI tools like this can help educate and inform consumers without forcing them to leave the comfort of their homes. So, instead of coming across as pushy marketing gurus, these digital marketplaces allow you to provide valuable information to your audience without being overly commercial.

Other platforms, like Quora, simply ask the questions and let the community decide which answers are most useful and relevant. Established Q&As, like Patio11, can become valuable sources of advice for a specific niche. Whether you’re looking for product recommendations or want to learn about digital marketing, you can easily find the answers you’re looking for.

3. Build And Maintain Long-Lived Brand Reputations

When someone decides to do business with you for the first time, especially if they’re in a niche market, they’ll likely be looking for online testimonials and reviews to determine your reputation. Since most people are researching your product or service before making a purchase, your digital marketing impressions matter. Your website’s UI, content, and social media interactions can all affect your reputation. Even articles you might write for publications like The New York Times can have the potential to make or break your brand.

Creating a positive reputation takes time, so make sure you’re regularly generating high-quality content that appeals to your audience. Having a healthy social media following across platforms helps, so make sure you’re engaging with your audience on all the platforms you use. The more you engage, the more your audience feels acknowledged and valued as a human being. This, in turn, can lead to more engagement and a better opinion of your brand. It’s a virtuous circle.

You can also use these platforms to let your audience know about new products or services you’re providing, which, in turn, can lead to more sales. As your audience gets to know your company, they’ll see your brand as more reliable and trustworthy. Creating a positive reputation is much easier when your products or services are good, but it still takes work, so be sure to conduct business with integrity.

4. Identify The Key Influencers In Your Niche

To effectively market to your audience, you first need to understand them and know what they want. One of the simplest and yet most effective ways to do this is to examine the demographics and psychographics of your niche. The Niche IQ tool helps identify the demographics and psychographics of a specific audience, as well as the types of content they prefer. By knowing this information, you can create content that they’ll value and benefit from.

For example, if you’re marketing to health-conscious millennials, you might want to avoid producing content that appeals to someone else entirely. To find the key influencers in your niche, you can use tools like Key Influencers or Digital Marketing Influence to discover the top thought leaders in your industry. Once you have this information, you can produce content that’s aligned with these influencers and effectively builds on their platforms.

5. Identify The Key Trendsetters In Your Niche

Trends emerge from niches like millennial health-conscious marketeers, so it’s important to pay attention to what’s popular and cutting edge in your industry. Tools like Google Trends, which analyzes the popularity of key words and phrases, can help you discover topics, terms, and people to follow. For example, if you are concerned about obesity in young people, you could research how people are searching for information about this issue and find a blogger, news provider, or scientist who has something to say about it. Following and engaging with these individuals can help you find the most valuable information relevant to your niche.

Keeping up with all these educational resources can be challenging. That’s why it’s important to set time aside to read and learn. You can’t expect to stay innovative if you don’t put the effort in to educate yourself first. As a digital marketer, you’re often required to work remotely, which makes academic getaways even more valuable. Take advantage of these occasional breaks to develop your knowledge-base and stay ahead of the curve.