Online Marketing Master’s Programs – Your Ultimate Guide to Choosing the Right Program

If you’re looking for a career in internet marketing, you’ve probably wondered what distinguishes one Master of Business Administration in Marketing (MBA) from another. What are the differences in curriculum? What kind of work experience do the program graduates receive? How much do they really learn in college? We answer these questions and more in this detailed guide. First, let’s take a look at what makes up an online marketing degree- a graduate of which will be able to find employment in various industries, including marketing. Then, we’ll dive into the details of what you should research before enrolling in an online marketing MBA program.

Key Facts About Online Marketing Degrees

To start, here are some crucial facts about online marketing degrees.

  • There are two main certification paths that you can pursue after earning an online marketing degree.
  • One is the CIM (Certified Internet Marketing) certification.
  • The other is the CAMP (Certified Advertising Management Program) certification.
  • These degrees are designed for individuals interested in pursuing a career in marketing management. However, you don’t need to have a burning desire to manage others to successfully complete the program.
  • Many of the largest companies in the world use online marketing platforms to promote their products.
  • These platforms allow companies to create marketing campaigns in relatively simple ways.
  • With so much reliance on online marketing, it’s crucial that you learn the principles behind the practice.
  • An MBA in marketing is a useful addition to your resume and allows you to market both yourself and your skills to potential employers.
  • Most big-name universities offer an online M.B.A. in marketing.
  • However, not all online marketing degrees are created equal. You need to make sure that you are actually learning what you need to learn and that your degree is recognized worldwide.


The curriculum for an online marketing degree is generally divided into four parts:

  1. Business foundations
  2. Marketing principles
  3. E-commerce foundations
  4. Digital marketing

The first part of the curriculum is fairly standard for all business degrees. You’ll learn basic accounting, management, and business analysis principles. Some of the subjects that you’ll cover include:

  • Accounting fundamentals
  • Business analysis
  • Operations management
  • Cost-benefit analysis
  • Procurement
  • Marketing principles
  • Psychology
  • Research methods
  • Economics

The second part of the curriculum is where things get interesting. After you complete the first three parts of the curriculum, you will be provided with a taste of what it’s like to work in an e-commerce or online marketing environment. You’ll gain valuable experience by taking an online marketing course where you work alongside experienced professionals and graduate students. Some of the subjects that you’ll learn include:

  • E-commerce foundations
  • Information architecture
  • Web analytics
  • Web design
  • Digital marketing analytics
  • Marketing automation
  • SEO (search engine optimization)
  • PPC (pay per click)
  • CRM (customer relationship management)
  • Digital marketing strategy
  • E-commerce technology
  • Mobile marketing
  • Inbound marketing

Professional Development

Once you complete the curriculum, you will be expected to take one or more professional development courses. These are optional courses that you can choose to enhance your skill set and prepare you for the real world. Some of the subjects that you’ll learn include:

  • Digital marketing for business
  • Social media marketing
  • Marketing analytics
  • Search engine optimization
  • PPC management
  • Content strategy
  • E-commerce marketing
  • Email marketing

All in all, a Bachelor of Business Administration degree in marketing is a pretty useful degree to have. Not only does it allow you to enter various fields in marketing and advertising, but it also helps you to develop a better understanding of business and management. If you’re looking for an accredited degree that will land you a better job, consider an MBA in marketing. Not only does it provide you with a better chance at securing a high-paying job, but it also teaches you about marketing strategy and how to implement marketing plans.