The Covid-19 pandemic has completely changed the face of business as we know it. As the world reels from the effects of the pandemic, businesses are now forced to consider how to move forward and how to adapt to this new reality. One area that has not been immune to the effects of the pandemic is marketing, and as a result, many businesses have now recognised the benefit of an online marketing master’s degree.
This is largely due to the fact that in today’s world, digital marketing and social media have overtaken traditional marketing methods in terms of effectiveness. The Covid-19 pandemic has also heightened consumers’ awareness of brands and their products, meaning that even more people are now actively seeking out information about products and services via digital channels.
The advantage of an online marketing master’s degree is that it allows you to gain extensive knowledge in an area that is constantly changing and evolving. It also provides you with the flexibility to study at your own pace, and to fit around your existing responsibilities and commitments.
The Benefits Of An Online Marketing Degree
With the world moving towards more digital channels for marketing, it’s important to adapt your strategy and tactics to take advantage of the changing environment. One of the great things about an online marketing master’s degree is that it gives you the flexibility to develop and implement a marketing strategy that is tailored to fit the ever-changing digital landscape.
The digital marketing job market is also on the rise, and with unemployment at record levels, more and more people are now looking to develop a career in this area. The fact that so many industries have been affected by the pandemic means that there is also a significant amount of work out there for anyone who holds a valid marketing qualification.
The ever-changing job market in digital marketing also offers fantastic opportunities for those who decide to specialise in E-commerce marketing, where businesses sell their goods and services online.
Where Can I Study?
One of the great things about an online marketing degree is that it is completely flexible in terms of where you can study it. While you can’t avoid campus life entirely, you have the flexibility to study anywhere that has a good internet connection and a quiet place to study. You also have the opportunity to complete your studies online, via a video-call with a tutor or course instructor.
If you’re looking to further your marketing education, an online marketing degree will offer you the flexibility to do so. While many businesses are struggling to survive, those who specialise in digital marketing are in high demand and can look forward to a bright future in this field.
How Long Does It Take To Study?
An online marketing degree is an open-entry qualification, which means that you can study it in as little as 2 years. With a few extra qualifications, you can complete an online marketing degree in as little as 12 months.
Many universities now offer innovative, short-run degrees that you can complete in as little as 24 months. These degrees are also extremely popular because they appeal to a wider audience who may not have the time to commit to a longer study programme.
What Are The Prerequisites?
To ensure that you fully benefit from your study experience at a reputable university, you should meet the following requirements:
- You must hold a good degree in maths or science
- You must have at least a 2.1 Grade Point Averages (or its international equivalent)
- You must have a quiet and reliable internet connection
- You must have basic typing skills
- You must be able to commit to study
- You must be available to attend regular meetings and be able to keep up with assignments
How Much Does It Cost?
An online marketing degree costs a lot less than you would think. While many universities will charge you around £9,000 a year, the great thing about these degrees is that they are largely funded by the universities themselves. As a result, you may find that you are not required to pay anything out of your own pocket.
What Is The Job Marketplace Like?
If you’re looking for a career in digital marketing, it’s important to enter the job market properly and build up a portfolio of relevant work. The best way to do this is by gaining relevant work experience, so an online marketing graduate programme will give you the opportunity to gain valuable job experiences, which will significantly improve your resume.
While many traditional jobs exist in the marketing field, the majority of jobs are now focused around marketing analytics, digital marketing, and E-commerce. As a result of this, if you’re looking for a job in marketing, you should target universities that offer these sorts of degrees.