Chapel Hill, North Carolina is well-known as the “Athens of the South.” It’s a liberal arts town, set among the pine trees and sandy beaches. There’s a lot of studying going on there, as students from all over the world flock to the beautiful Tar Heel State to study. With over 150 degree programs available, including a veterinary school and a law school, there are plenty of options for would-be students.
However, while education is certainly available there, it’s not necessarily easy to get a quality, accredited education that’s affordable. That’s where online degree programs come in. These programs allow students to study anywhere, at any time, and utilize technologies such as online classrooms and virtual labs to achieve their educational goals effectively.
Why Study Online Marketing?
With the majority of jobs in the foreseeable future in the digital marketing field, it’s a must that you learn how to market digitally. According to the U.S. Bureau of Labor Statistics, the number of occupations in the field is expected to grow by 16% from 2014 to 2024.
The good news is there are accredited online marketing degrees that you can obtain in just a few short years. With an accredited degree, you’ll be able to apply for job opportunities that are open to you. You won’t be limited by the location of the company that you work for.
Get A Bachelor’s Degree
A bachelor’s degree is the basic degree you’ll need to pursue an online degree. While a bachelor’s degree does not necessarily require you to pursue an online degree route, it certainly opens up a lot of opportunities for you as a digital marketer. You could study traditional marketing and get a solid foundation in digital marketing, while also gaining valuable on-the-job training that you can apply once you graduate.
For those looking for a more hands-on learning experience, a bachelor’s degree in digital marketing also allows you to complete a significant portion of your program online, in a virtual setting. This reduces your study costs and allows you to progress more quickly through your degree. In addition, many universities have agreements with businesses, allowing you to obtain job placements once you graduate.
Get Ready For The Real World
An online marketing bachelor’s degree helps prepare you for the real world of marketing and advertising. It doesn’t matter if you’re a content marketer, social media marketer, or digital marketer. No matter what path you choose in this field, you’ll need to be able to think creatively and be able to pull together different strategies to create unique content that will engage an audience and generate leads.
An online marketing degree trains you to be that creative thinker. It also helps you to develop strong problem solving and decision making skills, along with providing you with essential knowledge of digital marketing and the tools to become a successful digital marketer.
Get A Master’s Degree
A master’s degree in digital marketing is a solid step up from a bachelor’s degree. It’s a requirement that you’ll need to meet in order to become a professional in this field. The good news is there are accredited online masters in marketing that can be completed in just a few short years. This is great if you’re looking to further your education and gain more experience in the field.
A master’s degree in marketing allows you to specialize in a particular area of the field. For instance, you could become a social media strategist and work on building and engaging with communities across different platforms. You could also become a search marketer and focus on increasing relevant traffic to your website via organic search engine optimization and paid search advertising.
If you’re looking to further your education while also being able to work remotely, a master’s degree in digital marketing allows you to do so. You can complete the program in 4-6 months, while working and studying remotely from home. Most online marketing degrees are 4-6 months long, with the exception of the Bachelors in Business Administration, which is 2 years.
Choose Your Own Adventure
In choosing an online marketing degree, you’ll need to decide what path you want to take. The options range from traditional online classes to full-time work placements. You could study marketing management and get a Bachelor’s degree online. Alternatively, you can study digital marketing and get a master’s degree. The choice is yours.
It’s important to find a program that fits your desired learning experience. For instance, if you’re looking for a structured program with a lot of assignments and exams, then an online bachelor’s degree might be a good fit. Alternatively, if you’re looking to further your education while being able to work remotely, then a 2-year online business administration program might be a better option. Once you’ve obtained your degree, you can decide whether you want to stay in the field and pursue a career in marketing or switch gears and go into business management.