In case you’ve been living under a rock lately, you may have heard of the growing influence of online marketing. What is online marketing, you ask? It’s a catch-all phrase for all the various techniques that enable businesses to market themselves digitally, such as SEO, content strategy, Facebook ads, Twitter ads, and PPC (Pay-per-Click).
While the term “online marketing” can sound daunting, it doesn’t have to be. With a little bit of learning, you can harness the power of digital marketing to make money online. In this post, we’ll teach you the ropes and how to become a “Made-Money-Online” entrepreneur.
Master The Art Of SEO
SEO is short for Search Engine Optimization. Simply put, SEO is the process of helping your website show up when searched for on search engines (e.g., Google, Bing, and Yandex).
On-page SEO is all the techniques and best practices that you can use to optimize the content on your website, such as selecting the right keywords and using various headings and sub-headings to improve the usability of your website’s content. Off-page SEO, on the other hand, refers to marketing activities that don’t take place on your website, such as link building, content creation for blogs and forums, and social media marketing.
While on-page SEO is important for getting your site to show up when someone searches for your products or services, off-page SEO is what enables you to dominate the search engine results page (SERP). Let’s examine each type of SEO in more detail.
An important aspect of SEO is link building. Link building is the process of getting other websites to link to your website. When other websites link to your website, it gives your website the opportunity to climb up the ranks on search engines like Google. So, what are you waiting for? It’s time to begin link building!
There are three primary ways to build links:
- Content marketing
- Generating free press releases
- Managing a blog
Each of these tactics can be used to create massive amounts of value, which in turn can be used to garner influential links.
If you’ve been paying attention to the digital marketing world at all, you may have noticed a distinct trend: businesses are shifting from traditional marketing (i.e., radio ads, billboard placements, direct mail marketing, and brochures) to more digital marketing. Why? Content marketing.
Think of all the magazines, newspapers, and TV shows that you’ve consumed over the years. Most of these businesses rely on paid advertising to generate revenue. However, in the future, they’ll rely more heavily on content marketing to attract and retain customers.
While content marketing can be used to generate brand awareness, build trust, and generate leads, it doesn’t cost much to implement. Furthermore, with the right content, you can be sure that you’re providing valuable information that will be of interest to your target audience.
Another essential component of SEO is press releases. A press release can be used to promote your website or social media profiles for free. A PR can be crafted to fit perfectly into a journalist’s hands and could, potentially, be used to establish you as an expert in your industry.
Just remember: if you’re looking to gain online marketing traction, you must use well-written, concise press releases with a solid call to action. Furthermore, make sure that each press release is tied to a recognizable news story that’s already in the public domain. The more buzz that you can generate, the more likely your press release will be picked up by major media publications.
Blogs & ForUms
A blog is a type of website that provides regularly updated content, such as articles, news stories, and videos. In addition to content and links to other sites, bloggers typically include a bio about themselves and a contact form or social media links.
A forum is similar to a blog, but it can also be used to collect user-generated content. These types of websites allow for open communication between users and content creators through comments, questions, and discussions.
If you’re looking to create a successful online marketing strategy, start by creating blogs and forums around a variety of topics that are relevant to your niche. Regularly posting articles on your blogs and engaging with your audience on social media will help you establish yourself as an authority in your industry. Furthermore, if you’ve been paying attention to SEO, you’ll know that having more than one forum or blog post can boost your SEO significantly and, potentially, make a significant impact on your bottom line!
Manage A Blog
If writing is something that you enjoy, consider creating a blog. Manage a blog is the process of creating and maintaining a blog that provides value to your target audience. To get started, create a blog that covers a variety of topics that are relevant to your niche.
Once you’ve got your blog up and running, begin adding content on a regular basis. You don’t need to have all the content perfect before you start publishing. Instead, begin adding content frequently and consistently to keep your blog relevant and interesting to your target audience.
Blogs often do well when used in conjunction with social media. If possible, create a hashtag for each blog post. This will make it easy for people to find your blog post and, potentially, share it on social media.
Blogs can be a bit more difficult to market than other types of websites, but the benefits of establishing a valuable, authoritative voice in your industry can more than make up for the additional effort.
Use SEO To Get PageRank
SEO isn’t just about getting your website to show up when someone searches for your products or services. SEO is all about establishing yourself as an expert in your industry and gaining credibility. To do this, you must first perform well enough in the search engines to attract the attention of potential customers.
Some of the primary ways of demonstrating your expertise are through page rank and backlinks. Page rank measures the prominence of a website in the search results. Page rank is a combination of two types of signals: links to and from your site as well as the content on your site. The higher your page rank, the more prominent your site will be in the search results.
Links to and from your site are important because they indicate that others trust you enough to link to you. The more trusted links you have, the higher your page rank will be. So, how do you get these links?
The first step is to conduct extensive keyword research, looking for the terms and phrases that people are using to find your product or service. Once you’ve identified these terms, use them in the content of your website and in your social media profiles (if you have these).
The second step is to create content that is relevant and useful to your target audience. Create compelling content that will keep them coming back for more. Make sure that you’re staying in tune with the latest trends and information in your industry. If you want to be seen as an expert in your field, you have to be prepared to keep up with all the latest news stories and research studies that could be relevant to your niche.
The third step is to put in the effort to create inbound links. Inbound links are links that lead to your site from other websites. These types of links are considered to be of higher quality than outbound links (links that lead to your site from external sources, such as social media accounts).
To create inbound links, you must do the following: