Online Marketing Market: How to Get Started Today

If you’re looking for an easy way to learn more about online marketing, then check out this blog post about the online marketing market. It will give you a great overview of the subject and help you figure out what kind of career you would be suited for. Keep reading for more information.

What is Online Marketing?

As the name would suggest, online marketing is all about marketing products or services over the internet. The practice dates back to the early 2000s, when various startups were established to provide online marketing services to businesses.

Though the industry is still in its infancy, the internet has provided a fertile ground for online marketing, allowing for the creation of tools that can greatly simplify the task. Online Marketers use software like HubSpot to manage and track their campaigns. This allows for greater efficiency, as well as a clear understanding of how each campaign is performing.

Where Do I Start?

With so much information and learning opportunities available online, it’s never been easier to gain in-demand skills. This is especially true when it comes to careers in marketing and communications, where you’ll often find employers are increasingly requiring candidates to have a digital footprint.

Despite this, many young people are feeling overwhelmed or uninspired by the thought of going for a career in marketing. The idea of using persuasive words to persuade people to buy your products can sometimes seem cheesy or even dishonest.

That’s why we’ve collected a list of the top online marketing jobs that you can get started today.

Online Marketer

If you have a keen interest in marketing, then consider pursuing a career in online marketing. With the global market valued at over US$16.9 billion in 2021 and growing at a CAGR (Compound Annual Growth Rate) of around 3.9%, the job outlook in this field is incredibly promising.

This is not to say that all hope is lost for those interested in traditional marketing jobs. Many large companies are heavily reliant on online marketing, so if you can become efficient at it, you have every chance of gaining several jobs along the way.

Social Media Manager

If you’re passionate about marketing on social media, then consider a career in social media management. The industry is growing with over 700 million users spending 4.9 hours daily on social media platforms like Twitter, Instagram, and YouTube.

The world of social media marketing is vast, so it’s important to have a clear idea of what you’ll be doing. Essentially, you’ll be focusing on creating, engaging, and measuring the success of content that promotes products and services on social media.

You’ll collaborate with marketing researchers, analyze engagement data, and design and set up automated social media campaigns, among other tasks. The job outlook for this field is great, with jobs often available and recruitment opportunities flooding in.

Strategic Marketing Communications Manager

If you have a keen interest in marketing and communications, then consider a strategic marketing communications role. This is a role that often requires you to handle multiple responsibilities, including marketing, analytics, and social media. The key takeaway from this role is that you’ll need to be able to utilize various tools and platforms to achieve marketing objectives.

Marketing analytics, for example, can be accessed from numerous places, including Google Analytics, which is free to download and install.

Social media is also vital in this role, meaning that you’ll be expected to use platforms like Twitter, Instagram, and YouTube to disseminate information about the company and engage with customers. This is often referred to as paid social media marketing.

A number of marketing and communications-related roles often require at least a bachelor’s degree in marketing or public relations, as well as 2 to 3 years of relevant work experience. There are often several highly-qualified job candidates who are eager to receive your call. Make sure to have a peek at these opportunities before making any decision.

E-Marketing Analyst

If you have a keen interest in marketing and analytics, then consider an e-marketing role. This is a niche that doesn’t get a lot of attention but offers an in-demand job opportunity.

E-marketing analysts often work for marketing research firms or business-to-business (B2B) companies, analyzing offline and online marketing performance, assessing the effectiveness of campaigns, and providing insights into marketing trends.

The job outlook for this field is great, with companies in need of analytical support scrambling to find the right person for the job. The only catch is that the required education and experience can be very specific to this role, so you’ll need to make sure that you’re qualified for the job before you begin your search.

Digital Marketing Manager

If you have a keen interest in marketing, then consider a career in digital marketing management. With over 300 million active users across social media platforms daily, there’s always work for someone to handle the growing demand for digital marketing jobs.

A number of employers are now looking for experienced marketers to lead their digital marketing efforts. Hiring managers often expect to see at least a bachelor’s degree in marketing or a related field. A strong background in digital marketing is also highly valued, meaning you’ll often need to have either worked in the field or have extensive experience in digital marketing. This is one of the hottest jobs in marketing, and it’s a good idea to get in on the ground level as soon as possible.

As a digital marketer, you’ll conduct marketing research, analyze data, and design and implement online marketing campaigns for businesses.

You’ll need to have a good knowledge of digital marketing platforms, including social media, websites, and email marketing. You’ll also be expected to have some experience in online marketing, meaning campaign design and strategy, using tools like HubSpot, Marketo, and Pardot to name a few.

If you’re looking for inspiration, take a look at these intriguing careers in marketing, and perhaps one of them will be the right fit for you.