How to Make a Website Visible to Your Customers

Many businesses, brands, and even individual marketers struggle with how to gain visibility on the web without causing damage to their organic search traffic.

While there are many solutions, nothing beats gaining real, organic traffic to your site and establishing a presence on the internet that people want to associate with your brand or business.

In order to do this, you need to focus on providing value and establishing trust with your audience. Let’s explore various ways you can make your website more visible to your customers.

Hire A PR Firm

The first and perhaps most effective way to make your website more visible is to hire a public relations (PR) firm. A PR firm will work with you to develop a media list and schedule, and will produce content for your website, social media, and other channels.

The best part about hiring a PR firm is that they will work for you free of charge, and in exchange, you give them the opportunity to promote your brand and generate leads. Many PR firms take a percentage of the sale – a deal that doesn’t seem too bad considering the benefits.

Use Social Media To Gain Visibility

Another great way to make your website more prominent is to use social media sites such as Twitter, Facebook, and Google+ to gain visibility. You can use these platforms to find and connect with people who have a similar interest to your brand or business.

The advantage of using these sites is that people are already engaged with your brand or business, so it’s easier for you to gain their trust and convince them to visit your site. Additionally, you have the advantage of being able to market your product or service directly through social media.

For example, if you sell office equipment and want to promote the fact that your office is wireless capable, you can use the hashtag #wiFi to engage with your audience and let them know you’re marketing a product that can enhance their productivity.

Guest Blogging

One of the great things about social media is that you can easily find a platform for guest blogging. If you’re not familiar, a guest blogger is someone who arranges content for a site, typically in exchange for free products or services. Essentially, you write an article for someone else’s site, and in exchange, they give you visibility for your brand or business.

The benefit of guest blogging is that it’s easy to find sites that will allow you to do it (if you know where to look), and when you do, you can rest assured that you will continue to appear in the search results for your chosen keywords. Furthermore, if you use the right keywords, you can greatly increase the chances of a reader landing on your site.

Create Videos And Use Them To Maximum Effect

With the rise of TikTok, businesses have realized the great potential in using videos to gain attention. These days, everyone has a camera, so it’s much easier for individuals to document their lives and share them with the world. Why wouldn’t businesses follow suit and create videos to engage with their audience?

The sky is the limit when it comes to using video to gain marketing traction, so long as you find a way to make your videos stand out. One strategy that has proven to be effective is to create short videos using only text.

Because videos are usually short and snappy, viewers tend to skips over them quickly. However, if you grab people’s attention with an engaging storyline and some strong language, you can guarantee that they’ll stick around to watch the whole video. In general, text-based videos perform best on YouTube and can easily be found using search engines. Additionally, the content can be repurposed and used for other platforms, increasing the likelihood of more people discovering and engaging with your content.

Use Analytics To Your Advantage

If you’re serious about engaging with your audience and gaining their trust, you’ll want to use analytics to your advantage. Analytics can help you determine the effectiveness of your different marketing and online sales channels, as well as pinpoint the best times to send out your next marketing email or push notification.

The best part about analytics is that they provide you with all the metrics you need to determine whether your efforts are paying off. For instance, if you send out a few thousand emails to acquire customers, and three hundred of those are opened, it’s time to send out more emails.

The disadvantage of analytics is that you need someone to interpret the numbers for you. However, that’s a small price to pay for being able to track the success of your marketing and sales channels. In the end, it’s all about metrics and how you use the information you find to make better decisions moving forward.

Local Visibility

You can also use Google My Business to gain some local visibility for your business. Essentially, this is a platform that allows you to claim and manage your business’ listings within the local search results for your chosen keywords. These results are determined by a combination of your business’ online reputation, reviews, and engagement on social media. One important thing to note is that in order to claim your local listings, you need to have a physical location.

The reason why this is important is that with the growth of digital nomads and freelancers, people are realizing the benefits of operating remotely. If you operate a business online, you can easily gain local visibility simply by claiming your business’ listings for your chosen keywords. Additionally, if you have a physical location, you can then use that as a reference point when potential customers search for your business.

Include A QR Code Or “Quick Response Code”

Many businesses, brands, and even individual marketers struggle with how to gain visibility on the web without causing damage to their organic search traffic.

While there are many solutions, nothing beats gaining real, organic traffic to your site and establishing a presence on the internet that people want to associate with your brand or business.

In order to do this, you need to focus on providing value and establishing trust with your audience. Let’s explore various ways you can make your website more visible to your customers.