You are reading this right now because you are either (a) looking for a new place to live or (b) you recently moved to Manhattan Beach and are exploring ways to make your new home more attractive and functional.
There are many great things about this beautiful city, but one of the biggest draws is it’s highly-educated, affluent population. People who work in Manhattan Beach are among the most highly-skilled and technologically-advanced in the world. If your product or service is technology-related, then this is the place to be!
In fact, New York City is the third-largest market in the country, with over 530 million annual visitors, and Los Angeles is the fourth-largest market, with over 480 million annual visitors. Together, these four cities account for nearly 75% of all national consumer traffic. If your products or services are aimed at the over 40 market, then consider an online marketing strategy that takes advantage of these huge audiences.
There are many advantages to conducting online marketing in Manhattan Beach. Since the city is such an important market, you can bet that the advertising agencies and digital marketing companies already have a good understanding of the city’s online habits. This makes it easy for you to tap into that knowledge and take advantage of all the online marketing opportunities.
One of the major advantages of online marketing in Manhattan Beach is the reach it has.
In 2019 alone, nearly 3.9 billion video views were recorded globally on YouTube. And that’s not all — there are numerous other video platforms, like TikTok, that have nearly equal reach.
Due to the size and reach of these platforms, you can be certain that hundreds of thousands, if not millions, of people will see your ads every week. This gives you the opportunity to target specific groups of people and create highly- personalized experiences for your customers, no matter where they are.
While there are many advantages to online marketing in Manhattan Beach, you must understand the disadvantages as well.
One of the biggest is the platform’s algorithms. Since these platforms can’t guarantee that you will reach a specific audience, your adverts often appear in the sidebar of people who are most likely to interact with your content. In other words, your ads might not reach the exact audience you’re trying to reach.
And what happens when they don’t reach the desired audience? You’ll get an earful from the agency responsible for getting your adverts in front of those who are most likely to buy your product or service.
Another con is the cost of ads on these platforms. It’s quite expensive to run ads in the top spots on these platforms, which are some of the most lucrative advertising platforms out there. And just like that, your ad budget is gone — without even having to reach out for credit cards!
To make matters worse, the cost of gaining a new customer can be just as high. The good news is that you can minimize the risk of losing customers by regularly sending out special offers and discounts. The more you do, the more people will want your product or service. Win-win!
Scared Of Missing Out?
Many brands are now utilizing the power of social media to stay in front of their customers. But what happens when your customers are on social media and you’re not?
You can run ads on social media platforms like Facebook and Instagram, but you have to keep in mind that your customers are already there. If you want to be seen by them, you have to join the conversation yourself. And what better way to do that than by creating and sharing content that is aligned with their interests.
Keeping up with the latest trends and staying on top of the competition is a nightmare for many business owners — and it’s something you should consider doing with your digital marketing agency as well.
The truth is your customers probably already expect that you will be on social media, scanning the platforms for their interests and following their movements, like a hawk watching its young.
To stay relevant, it’s essential that you engage with your customers on social media, even when you’re not trying to sell them something. Create content that is fresh and relevant to their interests. If you want to stay in business, it’s essential that you find a way to connect with your customers on social media.
Ready To Take On The Biggest Market?
If you’ve ever shopped at Nordstrom, you may have noticed that the brand’s social media strategy is quite different from the rest. While the majority of Nordstrom’s accounts are focused on product promotion and discounts, the company also monitors and replies to customer questions on Twitter. This is one way Nordstrom attracts and retains customers — by providing them with a personalized experience on a platform that is otherwise dominated by professional advertisers.
You could try a similar strategy with your digital marketing agency, answering questions about your products or services in the comments section of blog posts, engaging with your customers on social media, even if it’s just to say hello!
Nordstrom’s strategy of combining social media and good old-fashioned retail was developed because they know that their customers love to chat on social media while they’re shopping — the staff are often nearby, or even at the checkout, to answer customer questions.
You can take this concept and use it to your advantage. Ask yourselves – what would make your customers go “awww” and stick around for more? What would make them say “wow” — and mean it?
To find out, you have to delve into the mind of your customer. What do they want? What do they love? What do they hate? What do they expect?
This is where you’ll find the answers, if you’re willing to listen.
The role of a good digital marketer is to create strategies that allow you to answer those questions. It’s up to you to decide if you want to pursue this role — and the ensuing responsibilities that come with it.