Thanks to the rise of the digital age, many companies now promote their products online, and since 2010, there has been an explosion in the number of online marketing managers (OMMs) we see in the workplace.
If you’re reading this, it’s probably because you’re interested in working in digital marketing or sales. Between the two, you’ll find a variety of roles that will suit you. Let’s take a closer look at what they are and the skills you’ll need to succeed.
Digital Marketing Manager
For our purposes, digital marketing manager (or DMM for short) is someone who promotes brands online. The primary duty of a DMM is to acquire new customers and retain existing ones by using various digital marketing techniques, primarily Google Ads and Social Media.
A few of the things you’ll need to know if you’re going to succeed as a DMM:
- Digital Marketing (ideally in a Bachelors)
- Microsoft Excel (or similar)
- Serendipity (or similar)
- Google Ads
- Inbound Marketing (or similar)
- Marketing Analytics (or similar)
- Google Sheets (or similar)
- Web Analytics (or similar)
- Marketing Channels (or similar)
- Content Marketing (or similar)
- Performance Marketing (or similar)
- Social Media Management (or similar)
- Customer Acquisition (or similar)
- Copywriting (or similar)
- Email Marketing (or similar)
- Content Creation (or similar)
- Video Production (or similar)
- Performance Marketing
- Digital Marketing
If you’re interested in working in digital marketing, there are a variety of jobs available. You can take the traditional route and get a graduate degree in Digital Marketing. Alternatively, you can try to find a job as an apprentice or a junior DMM, which can help you build up your own experience. You can also look for jobs at digital marketing agencies, which can offer you a foot in the door.
Online Marketing Manager – Account Manager
An online marketing manager who also does account management is someone who manages a portfolio of digital marketing projects. The main duty of this type of DMM is to create and optimize digital marketing campaigns for clients. They will be responsible for analyzing website performance, identifying conversion trends, and maximizing marketing ROI.
While the main duty of a DMM is to sell products or services, the account manager’s role is to ensure that those products or services are marketed correctly and in a way that will generate sales.
A few of the things you’ll need to know if you’re going to succeed as an Online Marketing Manager/Account Manager:
- Digital Marketing (ideally in a Bachelors)
- Microsoft Excel (or similar)
- Serendipity (or similar)
- Google Ads
- Inbound Marketing (or similar)
- Marketing Analytics (or similar)
- Google Sheets (or similar)
- Web Analytics (or similar)
- Marketing Channels (or similar)
- Content Marketing (or similar)
- Performance Marketing (or similar)
- Social Media Management (or similar)
- Customer Acquisition (or similar)
- Copywriting (or similar)
- Email Marketing (or similar)
- Content Creation (or similar)
- Video Production (or similar)
- Performance Marketing
- Digital Marketing
Marketing Coordinator
A marketing coordinator is someone who plans and executes marketing campaigns, typically using digital techniques like email, web content, and social media. Their role is to plan and create marketing materials, like email campaigns and websites. They will be responsible for analyzing, measuring, and reporting on the success of marketing campaigns and programs.
If you have a marketing background, you can start a career as a marketing coordinator. You’ll work mostly as a freelance marketing strategist and will be responsible for creating digital marketing material. You should have either a Bachelors in Business Administration or a combination of a Bachelors in Business Administration and a Masters in Marketing.
A few of the things you’ll need to know if you’re going to succeed as a Marketing Coordinator: