With the development of social media, SEO, and content marketing, combined with the decreasing influence of traditional media such as TV and radio, marketers have a new set of tools in their tool box to communicate with customers and potential customers. Of these tools, video content is one of the most effective and popular ways to connect emotionally with consumers, build credibility, and generate leads.
If you’re looking to enter the online marketing field and want to be based in Sydney, Australia, then read on.
Online Marketing Education
While there are no concrete requirements for an online marketer in Sydney, it’s a good idea to have a few years of work experience under your belt, and of course, a passion for marketing. If you’re entering the field with a brand new set of skills, you may want to consider pursuing an online marketing certificate program in Sydney to develop your skills and gain some experience. Some of the most popular programs are:
- Certified Digital Marketing Specialist (CDMS)
- Certified Marketing Management (CMM)
- Marketing Analytics and Measurement (MA/MAM)
- Marketing Optimization (MO)
- Online Marketing Manager (OMM)
- Pricing and Strategy Certificate (PSC)
- Digital Marketing & Management (GMM)
- Marketing (General)
- Marketing Analytics Certificate (MAC)
- Marketing Intelligence for Dummies (MID)
- Marketing Management (4th edition) (MM4E)
- Marketing Management (5th edition) (MM5E)
- Marketing and Advertising Management (4th edition) (MAM4E)
- Marketing and Advertising Management (5th edition) (MAM5E)
- Market Research and Analysis (4th edition) (MARRA4E)
- Market Research and Analysis (5th edition) (MARRA5E)
- Marketing Management (7th edition) (MM7E)
- Marketing Management (8th edition) (MM8E)
- Marketing Management (9th edition) (MM9E)
Where Do I Begin?
If you’re new to the field or if this is your first venture into marketing, then Sydney is a great place to get started. It’s one of the most populated cities in Australia and has a very creative and entrepreneurial population. Due to the huge expat population from Western countries, Sydney has one of the most eclectic dining scenes in the world. There’s a huge range of restaurants and bars to choose from, as well as a large number of international stores.
Sydney is very well connected to the rest of Australia and to the rest of the world by road and air, making it an ideal location for business and leisure travel. Visiting exhibitions at the Art Gallery of NSW or one of the other art museums is a great way to get a cultural fix while in Sydney.
Marketing On The Move
If you have an iPhone, then you can take advantage of mobile marketing. Download the Google Ads app from the App Store. Once you’ve downloaded it, you’ll see an icon on your home screen. This is the Google Ads app, or mobile app, which allows you to place ads on your phone. These ads can be targeted to specific locations or zip codes, can be timed with an alarm clock so they pop up at the perfect moment, and can be canceled anytime as needed.
You can use the Google Ads app to save you time and money by automating your marketing efforts. For example, you can set up a few alarms to pop up with an advertisement for your business. Or you can set up a geofence near a specific location and have the ads target visitors to that area. The possibilities are endless!
Similarly, with the growth of QR codes (short for “quick response codes”) and augmented reality (AR), marketers can implement digital marketing campaigns on smartphones and tablets through the use of software such as ZXing and VisualHunt.
Online Marketing Skills Needed
If you’re entering the field with some experience, then you know what skills you need to have. You’ll need to have a good knowledge of digital marketing, SEO, content strategy, and marketing automation. Additionally, you’ll need to know how to measure the effectiveness of your online marketing efforts and optimize based on the results.
Sydney also has a very high concentration of information technology (IT) specialists and digital marketers. If you have a specific skill or talent, such as web design, SEO, or copywriting, then you can specialize in becoming an online marketing manager. There are also plenty of opportunities for those without any specific skills to acquire the ones that they need through on the job training and learning processes at marketing agencies and in-house marketing departments.
If you’re looking for a city with lots of opportunities, then Sydney is a great choice. It has an exceptionally high living standard with plenty of attractions, events, and activities to keep you occupied. There’s also lots of green space for you to work on your fitness level.
If you’d like to learn more, then head over to the City of Sydney’s website and download their PDF (for free) filled with useful information about living in Sydney, what to expect, and how to get around town.