If you’re a graduate with a bachelor’s degree in journalism, it’s pretty likely that you’ve been researching online marketing strategies and tactics for your entire time in university. Maybe you’ve even decided that this is the direction you want to continue your studies and developed a clear idea of the sort of job you want to one day join. Regardless of whether you eventually end up in PR or Marketing, your research and analysis will form the backbone of your work and make you a valued member of the team.
While some people may see a bachelor’s degree in journalism as a springboard to a bright future in PR and marketing, the reality is that not too many entry-level positions in digital marketing exist. What’s more, the average salary for an online marketing manager is relatively low. How much should you be paid if you’re going to spend your time analyzing digital marketing strategies and tactics, gathering consumer data, and developing marketing plans?
The Rise In Sophistication
Thanks to the rise of digital marketing, the job market for journalists has changed dramatically. The demand for in-demand skills like copywriting and storytelling has increased and continues to grow. Online marketing is no longer limited to marketing online retail platforms – it has become a multi-channel approach that permeates every part of a business, including web content, email marketing, and social media.
If you’re looking to make your career transition, you’re in luck because there are a wealth of exciting opportunities in digital marketing and tech PR. One of the things that makes this sort of job so in demand is that organisations are realising the power of a properly executed integrated digital marketing strategy. They understand the value that a journalist’s skill set can bring to bear in planning and executing a digital marketing strategy.
The Skills Needed
If you’ve decided that you want to pursue a career in marketing or digital PR, you’ll need to develop a range of soft skills that make you memorable to employers. One of the most in-demand skillsets is copywriting. With a bachelor’s degree in journalism, you’ll already be familiar with the value of good writing and the fact that engaging copy can often secure a much higher ROI than your average press release. What’s more, you’ll be able to demonstrate your copywriting skill through online samples like blog posts and press releases – the perfect place to build your portfolio!
In addition to copywriting, you’ll need to develop a proven record in analysis. Whether you’ve been crunching data for an NGO or a multinational corporation, you’ll have the opportunity to put your expertise to work and develop a practical understanding of how different marketing tactics and strategies work. You’ll also need to make sure that you can communicate your findings clearly and concisely.
In addition to technical skills, you’ll need to possess a sound understanding of marketing. More and more businesses are discovering the power of digital marketing and realise that they can’t succeed in today’s world market unless they involve customers in every stage of their business. That means that marketing needs to extend beyond traditional channels into the digital sphere – experimenting with online marketing strategies and tactics, social media, and mobile marketing all while keeping in mind the needs of the end customer. Simply put, you’ll need to understand how marketing works and what sorts of strategy and tactics can be utilized to promote a product or service.
Where To Begin Your Search
If you’re looking to make your career transition, how do you start your search? Are you pursuing a degree in journalism, or are you looking for a career in marketing or digital PR? If you’re answering yes to the first question and no to the second, you might want to look into marketing research or public relations management. However, if you’re looking for a career in marketing and the only question that you’re answering is yes to the second question, you’re in luck because there are loads of opportunities in digital marketing.
With so much opportunity in digital marketing, there’s no reason to settle for less than you’re worth. If you’ve got the skills, don’t settle for less than you’re entitled to. Develop a marketing strategy, build a portfolio, and prepare to negotiate. Most importantly, earn yourself a good reputation with employers so that when the time comes for you to apply for jobs, they won’t mind bringing you on board. Good luck out there.