If you’re reading this, I assume you’re either applying for or have recently been offered a marketing job in online marketing (also commonly known as digital marketing or online marketing). Congratulations! You’re in the right place. In this article, I will walk you through the key steps to take before accepting the job offer.
Develop A Cover Letter
Let’s start with the basics: the cover letter. A cover letter is a short introduction to your application. When a recruiter or hiring manager reads your cover letter, they should instantly know what you’re like, and how you’ll fit into their team. The cover letter is your first chance to make a good impression, so take some time to craft an excellent one.
What should your cover letter include?
- Your name
- Your contact information
- Your email address
- Your phone number
- One or two sentences explaining who you are
- One or two sentences explaining what attracted you to the company
- The role you’re applying for
Of course, you don’t need to include all of these details. However, even just a few of them will make a huge difference. The more you put in the cover letter, the more you’ll stand out from the rest of the candidates. Write the cover letter, edit it a couple of times, and then send it out. Once you’ve done that, you can move on to the next step.
Research The Companies Career Opportunities & Growth Prospects
Now that you’ve written the cover letter, it’s time to start doing some research. The best way to figure out what to expect from a company is by looking into their career website, reading their annual report, or asking other people that work at the company or are associated with it. For example, you can Google “Mint digital marketing jobs” and see a list of all of the positions currently available at Mint and other digital marketing agencies around the world. This is also a good place to look if you want to research the pay packages and perks associated with each role.
Learn The Culture
If you’ve ever worked for a large company or organization, you’re probably familiar with the “cultural quirks” that make up a workplace culture. For example, German companies tend to value efficiency, while British companies prefer to value loyalty and communication. Learning about a company’s culture is important both for you, as a potential employee, and for the company itself. When a new employee arrives, the company has the chance to show them how things work and try to establish a good relationship before they even start doing their job.
A lot of this will depend on what position you’re applying for. If you’re applying for a sales job, you’ll need to have a good attitude and be willing to sell. If you’re applying for a creative job such as graphic design or marketing, you’ll need to have a talent for that specific field. Knowing what makes a company tick is important, no matter what job you’re applying for. For example, Google’s headquarters in San Francisco was designed to be collaborative and creative. If you’ve ever worked at Google, you’ll know exactly what I mean. Employees are given freedom and support to be as creative as they can be. To this day, every Google product and idea is a combination of many minds: both employees and contractors. If you agree with this philosophy, then you’ll fit right in.
Take Care Of Your Appearance
The physical appearance of your resume and interview will play a big role in how you’re perceived by the hiring manager. Make sure that your resume is looking as good as new and that your interview is going well. You should not wear too much makeup during the interview, as this will make you look like a slut. Moisturize your lips and do whatever else you need to do to feel comfortable, but keep your makeup to a minimum. Never wear clothing that’s too revealing, and make sure that your body language is relaxed and pleasing to the eye.
These are just some basic guidelines to follow. There are many other things that you should do to prepare for your interview, such as practice speaking with the employer, prepare questions to ask, and make sure that you’ve researched the company thoroughly. Most importantly, make sure that you’re comfortable in yourself and the world around you. Have fun!