A career in marketing can lead you to unexpected places. If you have a specific dream location in mind, then you might end up travelling the world while working on marketing projects for multinational companies. Or, you might find yourself working for a small business owner who needs help marketing their products and services online. This article will discuss the opportunities available to you as an online marketing manager and how you can map out a successful career in this exciting industry.

Why Get An Online Marketing Degree?

The world of online marketing is vast, and there are plenty of exciting career opportunities for you to pursue. The number of online marketers is predicted to grow by about 22% in the next five years, and the demand for highly specialist marketing knowledge is predicted to increase by 36% according to the Global Market Research Group.

An online marketing degree not only gives you the knowledge and tools to enter this exciting field but also the opportunity to study in a world-class environment. With a Bachelor of Science in Marketing major or minor from the University of Sydney, you will be equipped with the knowledge and skills to enter the job market and pursue a career as an online marketer. Additionally, you will study in a brand new state-of-the-art facility, The Cube – Sydney’s Innovation Centre.

Online Marketing Specialties

As a student, you will no doubt become familiar with the various branches of marketing. Once you complete your studies, you will have the opportunity to specialize in one area or take a more broad approach.

If you love sport, you can develop a strong interest in sports marketing. Alternatively, if you have an interest in digital marketing, you can explore that area further with a minor in digital marketing. You will not usually need to specialize as a generalist will suffice.

Career Options

Once you complete your studies, you will have the option of entering the job market and applying for graduate jobs. Alternatively, you can further your education by getting a postgraduate qualification. While a postgraduate qualification will not necessarily put you in front of a multinational company, it will give you the advantage of furthering your career.

The choice is completely up to you. If you are looking for a stable career, then graduate studies may be for you. Alternatively, if you are looking to make a quick career change, then you should consider a job in a small or medium-sized business that needs an online marketing manager.

The Difference An Online Marketing Degree Makes

An online marketing degree not only gives you the knowledge and skills to enter this exciting field but also the opportunity to study in a world-class environment. As a marketing student, you will no doubt become familiar with various tools and technologies that are used within the industry. However, it is crucial that you remember the difference your degree makes. A marketing degree from the University of Sydney will not only give you the tools to enter this exciting field but also the opportunity to study in a brand new state-of-the-art facility, The Cube – Sydney’s Innovation Centre.

This is a completely new, on-the-job learning experience for you as well as valuable professional development. Additionally, you will learn to problem solve and work independently while still following professional guidelines. If you’re looking to make a quick career change and want to be certain of the direction you are heading in, then this is the degree for you. An accredited marketing degree from the University of Sydney will give you the skills necessary to pursue a successful career in this exciting industry.