Online Marketing Manager Course: The Complete Guide for Online Business Owners

If you’re looking for a career in marketing, there’s no denying the demand for qualified marketers is growing. According to LinkedIn’s 2021 Marketing Jobs survey , 19% of marketing professionals say their job responsibilities will increase, while 12% predict a decrease in their current roles.

If you’re looking to dive into a marketing role, consider the Online Marketing Manager (OMM) course. This popular and in-demand course provides a full curriculum including both classroom learning and industry-focused projects that you can complete remotely. So whether you’re currently working or looking to enter the world of marketing, you can complete this exciting and rewarding course to gain invaluable job-ready skills.

Why Should You Pursue This Training?

The demand for skilled marketers is only predicted to increase, as businesses are realising the impact of digital marketing and the value it brings. In 2021 alone, digital marketing jobs are expected to grow by 16% and reach 1.74 million job openings worldwide. With businesses adopting agile marketing and content strategy approaches, marketing teams are needed to support these changes and new ways of working.

This training is an excellent choice for those seeking to specialise in digital marketing, as you’ll gain extensive knowledge in the field and develop the skills necessary to succeed in one of the most sought-after industries. Not only that, but with unemployment at an all-time high, it’s a great opportunity to gain valuable job skills while working remotely.

What’s Covered in the Course?

This comprehensive program will give you an in-demand skill set that can put you ahead of the competition, regardless of your previous experience. The course will cover everything from marketing analytics to digital marketing strategy, from content creation to e-commerce. You’ll gain in-demand knowledge as a digital marketer and be able to specialise in areas such as SEO, PPC, or content strategy.

While there’s no universal definition of a digital marketer, the American Association of Advertising Agencies (4A’s) defines a digital marketer as someone who oversees digital marketing strategies and plans, measures the success of these strategies, and reports to the business. This person is responsible for analysing the performance of marketing programs and activities across platforms like web, mobile, and social media, as well as overseeing digital marketing efforts in online and offline media. They collaborate with various team members across the organization to develop and implement strategy and analyse results.

As a Senior Manager of Marketing for a global organisation, you’ll be supporting the growth of the company’s digital marketing activities including social media, content creation, and email marketing. You’ll be responsible for the strategy and implementation of online marketing to support the business’ growth. You’ll conduct marketing analytics and report on findings to support programmatic decision-making.

In addition to classroom learning, you’ll gain practical experience by completing a comprehensive curriculum that includes both on-the-job training and project work. The projects will prepare you for your role as a digital marketer and provide you with a better understanding of what the position entails. In 2021 alone, over 20,000 people are expected to complete this program. More details can be found here.

How Is This Different From Other Marketing Training Programs?

Other marketing training programs may cover the theoretical aspects of marketing, however, the Online Marketing Manager (OMM) course goes beyond theory and provides you with a complete skill set and in-demand job role that you can put to use immediately.

You’ll start your studies by taking an in-demand industry snapshot, which enables you to map your chosen career path and determine the training required to progress along it. This is followed by a rigorous curriculum that’s guaranteed to take you from a novice to a job-ready, experienced digital marketer in just 12 months. Not only that, but you’ll also be supported by an experienced team of lecturers and industry professionals.

Not many other marketing training programs can claim to offer you what this course can, and that’s saying something.

Who Is This Program For?

This program is for anyone interested in a career in digital marketing or looking to gain a better understanding of the field. Whether you’re an experienced marketer looking to refresh your skills or an entrepreneur looking to gain financial backing for your new business, this is the perfect training program for you.

If, however, you’re looking for accredited marketing degrees and the ability to network with top industry professionals, consider one of the popular brand name courses that provide both.


Before you start your studies, you’ll need to complete some prerequisite learning, which is designed to familiarise you with the theoretical aspects of marketing as well as prepare you for the next step. Recommended for beginners, this training will help you establish yourself in the field and progress to a career in marketing. You’ll gain in-demand knowledge as a digital marketer and be able to specialise in areas such as SEO, PPC, or content strategy.

This training is approved by the American Association of Advertising Agencies (4A’s) and has been recognised as a source of employment by the Global Association of Marketing Registrars (GAMR). Therefore, if you’re looking for a career in marketing, consider looking into this course as there are plenty of job opportunities.

Is This Course Suitable For Those Seeking A Career In Marketing?

This introductory-level course is designed for those seeking a marketing career and provides you with the theoretical as well as practical knowledge you need to succeed. The program is designed to give you a firm grounding in marketing, including both general and digital marketing. You’ll learn contemporary marketing techniques and gain in-demand knowledge as a digital marketer.

This program is ideal for beginners who have no previous experience in marketing and want to establish themselves in a new field. It’s also a great choice for job seekers who are looking to make the transition to a new industry and want to gain the theoretical knowledge necessary to start their career.

If you’re looking for accredited degrees and a career in marketing, you could do a lot worse than start your studies here.

Where Can I Study This Course?

You can study this course from anywhere in the world with an internet connection, as long as you meet the requirements. You simply need to have a reliable internet connection, a microphone, and a computer/tablet/phone. You may learn more in a virtual environment, which has many advantages, especially if you live in a different country to the instructor. This way, you can access the lectures, assignments, and projects remotely, which is particularly useful if you’re seeking to gain employment internationally.

If you’re looking to study in a different country to the instructor, you’ll need to make sure that your chosen city has a reliable internet connection and that your studies are recognised there. Check the country’s licensing requirements in advance so that you don’t get disqualified from receiving student or graduate visas. Once you’re situated in your chosen location, you can get started on your Digital Marketing Manager Course.

Is This Course Worth Taking?

This is a tough question to answer as it depends on what you’re looking for. If you’re looking to gain a career in marketing, consider the training as there are plenty of job opportunities, as well as accredited degrees to advance your career. If, however, you’re looking to gain the theoretical knowledge necessary to start a business, then consider other courses that specialise in business rather than marketing.

In either case, the choice is up to you.