An online marketing management associate degree, or an OMMA, is a career-boosting degree that can set you up for success in the field. An OMMA is the perfect addition to any college or university’s marketing program because it teaches you the theoretical and practical skills necessary for inbound marketing. You’ll learn how to plan and drive effective marketing campaigns utilizing digital and traditional methods. You’ll also gain experience by working on real-life marketing projects for some of the world’s best-known brands.
Why an OMMA?
With the rise of the digital age, the demand for digital marketers, content strategists, and social media managers continues to grow.
The Bachelors in Marketing are designed to prepare students for the ever-evolving field of digital marketing. However, the demand for traditional marketing specialists is declining, which is why an OMMA degree is so attractive to employers.
An OMMA degree is perfectly suited for those seeking a career in digital marketing, content strategy, or social media management. The degree provides an excellent foundation in the theoretical and practical sides of marketing, and it also equips you with the essential skills needed for success.
An OMMA is the first step towards building a successful career in the exciting world of digital marketing. With an introductory level accounting program, a bachelor’s degree in business administration, and an appropriate career path, you’re guaranteed success in your new role. To learn more, visit this link.
What is inbound marketing?
Inbound marketing is a type of marketing that attracts and retains customers through content that is valuable, relevant, and easily accessible.
The traditional approach to marketing is called &vertical marketing8 – when you advertise a product, you’re basically advertising for that product. Inbound marketing flips that approach on its head. Instead of targeting customers based on what they want, you target potential customers with content that is designed to attract and inspire them to action.
The beauty of inbound marketing is that it doesn’t rely on traditional methods of reaching people. Instead, you can use content to attract and empower customers to buy your product, seek your service, or pursue your offer. What’s more, inbound marketing is not about selling. Your end goal as a marketer is to provide value and make a profit, but it is a totally legitimate way of generating leads and growing your business.
Earning an OMMA degree will teach you the inbound marketing methods that can help you develop marketing campaigns, social media strategies, and automated email campaigns for your clients. Inbound marketing is a methodology, not a specific set of tools or technologies. The fact is, just about anything can be used to execute an inbound marketing strategy.
This approach is not without its challenges. To start, creating relevant and valuable content for your target audience can be difficult. Once you’ve mastered that, however, the sky is the limit as far as the opportunities for you to grow your career go. You can specialize in SEO and online marketing, or you can develop your skill set and become an all-around marketer.
If you’re interested in an inbound marketing career, visit this link to learn more.
How can an OMMA prepare me for a successful career in digital marketing?
An OMMA degree will prepare you for a successful career in digital marketing because it teaches you to think like a digital marketer. You’ll learn the inbound marketing methodology, which will guide all of your future endeavors. What’s more, you’ll gain the skills necessary to succeed in this field.
An OMMA teaches you to plan and generate effective marketing strategies and tactics. To start, you’ll learn how to establish benchmark metrics that will enable you to determine the success of your efforts. You’ll also learn how to gather and analyze marketing and sales data to determine what’s working and what isn’t. Your studies in analytics and measurement will set you up for success in your career.
Another important aspect of an OMMA is developing an ability to communicate with businesses and industries outside your university setting. In today’s world, being able to effectively communicate your findings and results is a must. You’ll develop the ability to present your research and offer your opinions professionally and confidently.
Additionally, an OMMA will prepare you to manage large and small businesses alike. You’ll develop the skills necessary to successfully plan and manage marketing campaigns on a small scale, such as a personal blog. You may also work on a larger scale, such as a corporate website, social media accounts, or email marketing campaigns. The ability to manage multiple projects simultaneously is a skill that you’ll learn to rely on as you advance in your career.
An OMMA prepares you for a career in digital marketing because it teaches you the theory and practices of inbound marketing. The degree will set you up for success in your new role, and you’re sure to enjoy the ride. To learn more, visit this link.