Have you ever considered becoming an online marketer? Truth to be said, it is a very competitive field, and to succeed, you need to follow some tried-and-tested steps. Below you will find the best tips from Amy Porterfield, who has helped hundreds of businesses build online stores, grow social media followers and increase sales. So, here is the ultimate guide to becoming a great online marketer.
Find Your Niche
When you establish your blog or website, you must decide what your niche will be. Basically, a niche is a “small market or segment” within the large market for your product or service. The term “niche marketing” was coined around the 1960s, and it was initially used to describe the way in which retailers would target their marketing efforts at specific groups of people (i.e., women, students, or men over 40 years old). In today’s world of digital marketing, your niche can be defined as your intended audience for your product or service. So, if you are selling luxury goods, you would identify your niche as “affluent women.” In the real estate industry, a niche is typically defined as “high-net-worth individuals” or “billionaires’ wives.” When establishing your blog or website, make sure that you choose a niche that is both interesting to you and easy for you to identify with. If you can, find a niche that is somewhat exclusive to you. This will make your niche stand out in the crowd and help you to build credibility. Once you have chosen your niche, brainstorm ideas for a blog post or website content. Make notes of anything that comes to mind, whether it is a funny anecdote or an informative article on the most recent news in your niche.
Build A Great Blog
To build a great blog, you need to take a few things into consideration. To begin with, pick a niche that you are passionate about. If you have a blog in the real estate niche, for example, make sure that you cover all the major real estate news in your area. You can also branch out and talk about current events or issues in your niche. If you can, create regular blog posts. With a little bit of research, you can find topics that will interest a wide audience and be relevant to your niche. In addition to this, pick a host that supports lots of different blog styles and that is easy to use. For example, if you are passionate about lifestyle and fashion, but you also like to discuss business and economics, pick a host that supports these types of blogs. On the other hand, if you are creating a health and fitness blog, look for a hosting company that provides the best possible support for this type of blog.
When someone is searching for a product or service on search engines like Google or Bing, they will often use keywords to find what they are looking for. If you are using keywords in your content, make sure that you use them correctly and in moderation. Using too many keywords can cause your site to become annoying to readers and adversely affect your SEO. As a general rule, always use your main keywords in the headings, descriptions and content of your blog posts. Remember to avoid using too many keywords in your blog posts; otherwise, you will lose your natural position in the search results. In addition to this, make sure that you incorporate your keywords into the structure of your blog posts. You should do this through the use of transitional words and phrases, which can help improve your blog’s SEO. For example, if you are creating a blog to discuss women’s fashion, make sure that you incorporate the keywords “women’s fashion” and “style” into the text of your posts. Through the use of transitional phrases, you can help guide the reader through your blog post’s content. For example, you might write something like this:
“In today’s world of blogging, keywords are incredibly important. If you want to become a high-quality blogger, build a following and increase your sales, you must incorporate keywords into your content. Let’s take a look at how you can do this. First, make sure that you use your keywords in the headings, descriptions and content of your blog posts. Second, use your keywords in moderation. Never overload your content with keywords; otherwise, you will lose your natural position in the search results. Third, make sure that you use the proper syntax when incorporating your keywords into the text of your content. Fourth, be consistent in the use of your keywords. Fifth, make sure that you check for keywords every few months. This will help keep your blog fresh and relevant to search engines.”
Make It Easy To Find
When someone visits your site, they will want to find what they are looking for easily. If you are using a hosting provider, make sure that the menus, links and widgets on your site are easy to find and use. Also, when you are setting up your site with your web hosting provider, ask them about the best way to install a simple and intuitive contact form. This will make it much easier for visitors to get in touch with you and buy your products or services. In addition to this, put a contact email address on your site, as well as a physical address if you have one. The reason for this is that whenever you update your site with new content, you will want to notify your existing contacts. If they are unable to find your email address, they will not be able to get in touch with you to let you know about their latest purchase or review.
Make Money Online
Another important consideration when establishing a blog is finding a way to make money from it. If you are looking to make money online, there are a variety of ways to do this. Make sure that you read reviews of the various strategies before jumping in. Below you will find a short list of ways that you can make money from a blog:
- Sell and promote your own products (you can use online marketplaces like Shopify, Amazon and others to do this)
- Offer and sell affiliate products (you can use a tool like Convert Kit to make this easy)
- Use your blog to build a following (this will help you sell your own products or provide value to your readers, which can also be sold to advertisers))
- Create a membership site (there are a variety of platforms like Squarespace and Wix that can make this easy)
- Use your blog to advertise and promote other people’s products (you can use blog sponsorships to do this. Depending on the size of your blog’s audience, you might be able to negotiate higher rates with some of the popular blog networks)
- Use your blog to host online seminars (you can use platforms like GoToWebinar to do this. This is similar to a live webinar, but you can schedule them to take place any time that you want)
- Use your blog to develop courses (you can use platforms like Headway and Big Commerce to make this easy)
As you can see from the list above, there are a variety of ways that you can monetize your blog. Ultimately, it is up to you what you want to do with your blog. Some people create blogs to promote their products; others use their blogs to write about their passions. Do what makes you happy and stick with it. When choosing a monetization strategy, make sure that you keep in mind the various ways that Google penalizes sites that aren’t built correctly. For example, if you are writing affiliate product reviews, make sure that they are authentic and that you are disclosing all your affiliate links.
Above all else, make sure that you have fun when building your blog. If you are passionate about a certain topic, make sure that you convey this through the content that you create. In addition to this, choose a host that is easy to use and has lots of support. These tips will give you a good start on the right foot to become a successful online marketer.