Do you want to get started with online marketing but don’t know where to begin? Perhaps you’ve tried marketing on the internet before and didn’t have much success, or maybe you’re just not sure how to go about it. Either way, you’re in luck because I have started a podcast that will teach you the basics of online marketing, including key tips on how to get started, what platforms to use, and much more.
My name is Amy Porterfield and I am a digital marketing strategist, speaker, and podcast host. I’ve been where you are now, and I know exactly how confusing and overwhelming it can be to try and figure out where to start if you’ve never done so before. That’s why I’ve started this podcast. To make it easy for you to understand what you need to know, and to give you the boost you need to get going.
Podcast Resources for Newbies
For newbies who want to get started with podcasting, I recommend starting with the Starter Pack that comes with Stitcher, which is a free app available for both Android and iOS devices. Stitcher is the largest podcast app in the world, with over 150 million monthly active users, so it’s the perfect place to build your audience. Stitcher makes it easy to discover podcasts by suggesting content based on your interests, and it has a huge community of podcasters who are eager to have new listeners discover their content.
In addition to the Stitcher app, you’ll need a smartphone, tablet, or computer to listen to podcasts. If you’ve never done so, now might be a good time to learn more about MP3s ((audio files)) and podcasts ((audio and sometimes video content)). You can download free apps to listen to podcasts on your phone such as Apple’s Podcasts or Google’s Downcast.
Podcasts for Building Audience
If you’re looking to build an audience for your podcast, you can use a variety of tactics including SEO, social media, email marketing, and more.
The fact is no one tactic can perform well in isolation, so you might need to use a few to achieve sustainable results. Let’s dive into how you can use podcasts to gain more exposure and create a buzz around your product or service.
How to Use Podcasts for SEO
If you’re new to the world of SEO, you might not know what it takes to rank well in search engines. SEO stands for Search Engine Optimization, and that means adding relevant keywords and building backlinks ((articles or videos that reference or link to a specific page on a website)) to your content to improve your ranking.
You can use podcasts to improve your SEO because they’re usually short, concise, and entertaining. With that comes the benefit of drawing in potential customers who are more likely to stick around for the whole experience. If you’re looking to improve your SEO, you can use podcasting as a lead generation tool because people love to learn via a podcast. You can also integrate SEO tactics into your content, particularly when discussing related products and how they fit into your niche.
Use Case: An SEO podcast on social media platforms
You might very well ask: How can I use podcasts for SEO if I’m not actively publishing any myself? There are many opportunities to do so. You can have a look at our SEO case study for one option. This company publishes content regularly on their blog, but they also use other platforms, such as YouTube and Instagram, to host podcasts that they think will help their SEO efforts.
Their blog posts typically include the keywords and phrases that they’re aiming for, along with a brief synopsis of the content that they’re going to present. The beauty of this strategy is that they’re not relying on just one or two platforms to secure organic search results; they’re utilizing many different platforms, and changing those platforms up every month or so to avoid getting stuck in a rut.
Why Should You Look Into Video Content for SEO?
If you’re not sure whether or not to include video content in your SEO strategy, you should definitely be considering it. Not only does video work for SEO because it’s often used to enhance websites, but it’s also a good companion to podcasting for those who want to grow their following. If customers can see how a product or service works in real life, they’re more likely to be interested in trying it out themselves or purchasing it. Video also allows you to communicate with your audience more effectively because they can see you speaking and can thus relate more to your messages. In other words, video content performs perfectly in the SEO world. Let’s look at an example.
Use Case: Integrating SEO and video into the same content plan
I mentioned above that you can use SEO and video for lead generation. One of the best places to do so is with video content because people love to learn via a video. If you decide to integrate SEO and video into the same content plan, you can use a tool like Viral Heat to easily set up automated video posts based on the keywords and phrases you’re targeting. They have a free version available, which includes limited content and a simple dashboard; however, if you want to take advantage of the platform, you’ll need to invest in their premium version.
Viral Heat allows you to set up automated content based on the keywords and phrases you’re targeting, as well as the videos you’ve already created. You no longer have to worry about creating and uploading videos manually because it will all be done for you. You’ll just have to sit back and relax while the platform figures out what content to post based on your keywords and phrases.
One of the major drawbacks of doing business online is that you can never be sure whether or not someone is going to bite your offer. This is why you need to be able to capture someone’s attention right from the start. This is easier said than done, but the key is to use various platforms to your advantage. If you want to make sure that your offer gets noticed, you can use an SEO firm to help you get started, or you can do it yourself with a little research and creativity. One option is to use a tool like Micrôm, which will record your voice and then play it back to you via a podcast.