Online Marketing Made Easy: Podcasting

If you’re reading this, I assume you’re already seeing significant results from your online marketing efforts. Maybe you’re even enjoying the benefits right now, in real life. If that’s the case, hooray!

But what if you’re still struggling to figure out how to make money online?

You’re in luck. I have just the solution for you.

It’s called podcasting, and it’s a fantastic way to make money online. Yes, podcasting. As in, you are literally podcasting.

What is a podcast?

Podcasters typically create high-quality, interactive content for a niche audience. They interview famous people, provide helpful how-to guides, or engage in lively discussions with their listeners. Essentially, a podcast is like an audiobook, but with more interactive elements.

The great thing about podcasts is they’re extremely easy to create. Anyone can do it. You don’t need a formal education or expensive tools. In fact, you don’t even need a microphone. With the right software and some basic skills, you can literally record a podcast in under a minute.

Let me walk you through the process of creating a podcast, step-by-step.

Step 1: Find Your Niche

The first step to creating a podcast is finding a niche. You want to pick a topic you’re passionate about, and then develop a podcast around it. For example, if you love to cook and have useful tips and tricks, create a food podcast. Or if you love to travel and want to share your tips on the best destinations, create a travel podcast. If you can become the go-to person for your niche, you can charge businesses to advertise on your podcast.

Step 2: Choose A Name

The second step is choosing a name for your podcast. It’s crucial to pick a name that will automatically attract potential listeners. If you want to be clever, you can try coming up with a funny or quirky name that will make people want to listen. But in the end, you want to go for something that’ll stick in people’s heads. Think about a niche segment you’ve never heard of, and try to come up with a play on words around that. For example, if you’re creating a travel blog for Australian expats, you can name your podcast “This Is Australia” and use the phrase “this is” in your episode titles. Or if you’re a vegan and want to encourage people to try out plant-based living, name the podcast “Going Vegetarian”.

Step 3: Selecting The Right Host

The next step is to choose the right host for your podcast. A good podcast host will guide you through the entire process of creating your podcast. They’ll advise on topics to cover, help with research, and keep the show lively and engaging.

Just remember, the more popular your podcast becomes, the more work you’ll have to do to keep attracting new listeners. Having a popular podcast doesn’t guarantee financial success; in fact, it can be a challenge to make money from a popular podcast. But with enough hustle, you can achieve anything.

Step 4: Determine The Episodes’ Length

The fourth step is figuring out how many episodes you’ll need to create. Based on your chosen topic, you can brainstorm a rough idea of how many episodes you’ll need to cover. If you’ve done your research well, you should have a decent idea of how many people will be interested in your topic. Once you’ve got a rough idea of how many episodes you’ll need to create, you can start thinking about the content for them.

Step 5: Generate Topics For Your Episodes

The fifth and final step is to generate topics for your episodes. Start out by listing the major points you’ll cover in each episode. You can also add some subtopics under each point, like strategies or tools you’ll use. With your topic list in mind, start brainstorming ideas for your podcast. The more you create, the easier it’ll become to generate content. Once you’ve got a few topics, choose a few to develop into full-fledged episodes. You can always come back and add more later.

By following this 5-step process, you’ll be able to easily create a podcast, no matter your experience level. Within minutes, you’ll have a completed podcast ready to go live. Just remember, the better your topic, the more people you’ll be able to reach. So don’t be afraid to choose a niche that isn’t popular yet. You’ll have the opportunity to grow with it, as your podcast gains popularity.

What Should You Include In Your Podcast?

Depending on your chosen topic, you’ll need to include different elements in your podcast. For example, if you’re creating a travel podcast, you’ll need to include lots of tips on where to stay, what to see, and how to navigate the local cuisine. You could also interview locals, or better yet, someone who’s been to the destination you’re talking about. With more than a few episodes, you can start incorporating other mediums like video or interactive elements like quizzes or games. As you get more experienced, you can start to add more strategic planning and research to your episodes. Think of what you’ve learned or what’s worked for you in the past, and include these elements where you can.

Making Money With Your Podcast

There are several ways you can monetize a podcast. Your first choice is to set up a special link or button for people who visit your show’s website. When someone clicks the link or button, they’ll be taken to a page where they can make a purchase. Typically, you’ll want to set these up on your show’s homepage, so more people can discover them.

Another way to make money from a podcast is to sell and display advertising on your podcast’s website. Depending on the size of your audience, you can choose from a variety of advertising options, from small text-based ads to large banner ads. You’ll just have to watch your budget and don’t spend too much on advertisements if you want to keep improving quality while also making a profit. 

Podcasting is a fantastic way to make extra money. Just remember to find a profitable niche, develop your podcast around it, and you’ll have a steady source of income. With enough hustle, you can achieve anything. So go out there and make some podcasts. You’ll be glad you did.