Bonafide Marketing Genius

How to Set Up an Online Marketing Machine

Do you ever wake up in the morning, excited about a new product you’ve discovered or a new service you’ve heard about and want to try out?

If so, you’re in luck because today I’ve got a surprise announcement for you. One of the companies I work with has just released a fantastic new product and, as a special promotion, they’re giving it away for free.

The product is a cloud-hosted digital marketing platform (OMM) that makes it easy to set up an automatic online marketing machine to promote your product or service.

This is a complete package that includes everything you need to begin engaging customers and potential customers for your business. Once you get started, you’ll wonder why you didn’t do this earlier in your company’s development.

In this article, I’ll tell you everything you need to know about setting up an OMM and how you can use it to grow your business.

The Benefits of Having an Online Marketing Machine

The OMM package includes everything from the creation of a landing page and blog to the setup of autoresponders and the creation of follow up emails.

So, what are you waiting for?

Let’s get started.

Why Are You Waiting?

You might be wondering why you should care about setting up an online marketing machine. Do you have a product or service that you want to promote?

If so, you have two options. You can either do this with traditional media (TV, radio, and magazine spreads), outbound marketing (cold calling and networking), or you can use your OMM to gain traction online.

The key difference with online marketing is that you don’t need to rely on human editors, media buyers, or salespeople to get your message out there. You can use automated platforms like clicks and bots to get the word out there. This grows your reach and allows for more opportunities to connect with your audience.

Setting Up Your OMM

Depending on what you’re looking for, you might want to consider one of the popular OMM platforms like HubSpot or Marketo. These platforms are great for small businesses because they aren’t overbearing like other large platforms and make it easy to get up and running.

If you’re looking to set up a basic automated marketing machine with a small budget, you can use HubSpot’s free edition to get started.

Marketo is a bit more expensive but their platform does offer a lot more features. If you’re looking for a complete solution, it might be best to go with Marketo. Just remember that both of these platforms require a bit of a learning curve. You’ll need to spend some time getting used to the quirks of the product. But, once you do, you’ll wonder why you didn’t set this up earlier in your company’s development.

Create a Blog

A blog is a great place to promote your product because they are typically visited and shared many times throughout the day.

You can use your OMM to gain some traction with your blog. Once you’ve set this up, you’ll be able to engage with your audience and convert them into buyers. You can even use tools like Google Analytics to track the results of your blog posts.

You should look into other areas of the blogosphere for inspiration when creating your blog. Some popular places to find inspiration are:

  • Product review blogs
  • Budget management blogs
  • How-to blogs
  • Tech-related blogs
  • Opinion blogs
  • Sports blogs
  • Travel blogs
  • Automotive blogs
  • Food blogs
  • Real estate blogs

Keep in mind that your blog doesn’t have to be about your product or service. You can use it to create engaging content that draws in your audience. This content can then be used to promote your product or service.

Create a Landing Page

A landing page is like a modern-day brochure or an online catalog. It’s a quick way to grab a potential customer’s attention by displaying compelling content in a focused environment.

You can use your OMM to create a simple landing page. Just make sure that you add value to the experience of your website visitor by providing them with useful information. You can use tools like Google Analytics to track the results of your landing pages.

You should look into other areas of the web to get inspired when creating your landing page. Some popular places to find inspiration are:

  • Product review blogs
  • Budget management blogs
  • How-to blogs
  • Tech-related blogs
  • Opinion blogs
  • Sports blogs
  • Travel blogs
  • Automotive blogs
  • Food blogs
  • Real estate blogs
  • MBA blogs
  • Small business blogs
  • Startup blogs

Set Up Autoresponders

An autoresponder is a tool that allows you to easily send out e-mails to people after they’ve engaged with your content. Just put in the e-mail address you want to use and set the number of times you want the e-mail to be sent out.

You can use your OMM to create autoresponders for one of your email accounts. Just remember that, if you’re running a business, you should look into getting a business license so you can set up automated email campaigns on behalf of your company.

You can use tools like AWeber, MailChimp, and HubSpot to get started with autoresponder marketing. As a business owner, it’s important to keep your customers informed about new developments and upcoming events. Having an autoresponder in the form of an e-mail list means you can easily keep your customers up-to-date on all the important information they need to know.

Create Follow Up E-mails

Follow up emails are critical if you want to bring in new business. Once you’ve gained a customer’s trust, you can use a follow up email to continue engaging with them and eventually turn them into a paying customer.

You can use your OMM to create follow up emails. Just take a look at the automated marketing platforms I mentioned earlier in this article. These platforms will allow you to quickly create and send out follow up emails to your customers based on their input. So, instead of having to manually input customer data and send out emails one by one, you can use this feature to create and schedule follow up emails in seconds.

These emails don’t have to be super fancy or look incredibly similar to one another. As long as they’re bringing in new business and engaging your customers, they’ll work. You just need to make sure you follow up on these emails regularly.

Use Google Analytics To Track Results

You can use Google Analytics to track the results of your blog posts, landing pages, and follow-up emails. Use the Google Analytics tool to enter your website’s statistics and then compare this to other platforms or areas of the web that you’ve used to get traffic to your site.

This will help you see which methods are working and which ones you should avoid. Just remember that Google Analytics is a free tool so long as you have a Google account. Otherwise, you’ll need to pay for the tool. But, even then, you can use their basic version for free.

Hopefully, this article has shown you the many benefits of having an automated online marketing machine to grow your business. If so, you can use this information to get started with your marketing efforts today. Just remember to: