Online Marketing in Long Island – How to Target the Locals

Have you ever thought about running an online store but don’t know where to start? Or maybe you’ve got a brick-and-mortar but want to try your luck online? Whatever your reasons are, starting an online marketing campaign in Long Island isn’t as difficult as you think it is. Thanks to Shopify, which specializes in these kinds of campaigns.

Here, we’ll walk you through the steps to take before, during, and after your campaign so you can see how easy it is to get up and running.

Step one: Set up your Shopify store

If you’re reading this, I assume you’re either searching for ways to make money online or you’ve already decided to try it and want to know what platform to use. Either way, I recommend Shopify because it’s the simplest and most straightforward option out there. You don’t need a lot of technical knowledge to get started, and all you need is a decent Internet connection and a microphone to create your store.

Once you’ve decided what platform you’re going to use, the next step is to move towards creating your store. You can either choose to build one from scratch or use a pre-made template. In this article, we’ll focus on helping you find your way around Shopify’s dashboard, but don’t forget about its robust backend either. This is where all your store’s data lives, and it’s a place you can always return to when you need help or want to customize something about your shop.

Step two: Identify your target audience

The first step towards effectively marketing your online store is knowing your audience. For the purposes of this guide, we’ll assume you’ve already created your store and are now ready to begin promoting it. But before you do, take some time to think about who your ideal customer is and what they want.

Where are they coming from, and what are their interests? This information will help you tailor your content to appeal to them. If they’re from the United States, for example, you might want to focus on American brands and products because that’s what they’re most familiar with. Or if your target audience is mostly families, maybe focus on family-friendly products.

As for interests, if you’re not sure what they are, make a list of the things your customer could be interested in. Maybe they love to travel and have visited Italy and are seeking souvenirs from that country. Or maybe your customer has a love for wildlife and has visited a lot of zoos, leading them to seek out products related to that subject matter.

Step three: Create keywords and ad groups

You’ll notice when you’re browsing the web that some sites get their name while others get lost in the clutter. The same thing happens with your ads when someone clicks on them. To ensure your ads reach your target audience, you need to enter keywords into the fields provided on the Ads dashboard in Shopify.

Some keywords are more important than others, so don’t just rush into adding the first ones that come to mind. Instead, look at what your customers are searching for and create a list of the keywords and terms they’re using. You can also use Google Keyword Planner to help you find the right keywords.

Step four: Set up automated emails

One of the most valuable things you can do for your business’ digital marketing is setting up automated emails with relevant information. This is a great way to keep in touch with your audience without getting spam complaints because you’ll always be in touch with useful information.

You can set up automated emails with a tool like Aweber. When you sign up, you’ll get a free email address that you can use to send out all kinds of engaging emails (like those mentioned above). Set up as many emails as you need and find out what works best for your business.

Another great thing about automated emails is that you can use the same email address for all of them. So if someone signs up for your email newsletter, they’ll get your automated emails too. This means you can start building your email list right away without having to remember to send out periodic emails.

Step five: Measure the results of your campaign

So you’ve launched your campaign and started gathering traffic. Congrats! But now what? To know if your campaign was successful, you’ll need to look at a few key metrics:

  • The number of visitors to your site.
  • The number of customers who order from you.
  • The number of social media followers you have.

If you can track these numbers over time and compare them to before you started your campaign, you’ll have a good idea of how effective it was.

The above metrics don’t give you a clear picture of how much money you’re going to make. That’s where the conversion rate and sales come into play. The conversion rate is the percentage of people who’ve reached the stage of ordering from your store after they’ve visited it. The sales are the products purchased once the customer gets to that point.

The more people who order, the more you make. This is one of the most basic rules of marketing. The more you make, the more you spend (on more ads, products, and whatever). The more you spend, the more you make. It’s a vicious cycle that can continue indefinitely. While this might seem obvious, a lot of business owners forget about this when they get excited about new customers.

Step six: Continue iterating and improving your strategy

Every business is different, and so is every market. From my experience, there’s no one-size-fits-all approach when it comes to marketing. What might work for one business doesn’t mean it’ll work for another.

The above steps will help you establish a profitable business in Long Island, but if you want to ensure it continues to grow, you’ll need to continually refine and improve your strategy. Luckily for you, I’ve got just the right tool to help you do that.

The perfect place to start is within the Ads dashboard in Shopify. You can find a variety of metrics that will help you track the success of your campaign. From visits to pricing to the size of your demographic, the Ads dashboard will give you a clear picture of how everything is going.