In the wake of the COVID-19 pandemic, many industries have felt the effects and many more will continue to be disrupted. One industry that was largely insulated from the pandemic is Internet marketing or online marketing. While many industries have shifted to virtually only communicating with customers, online marketing continues to evolve and grow.
MarketingCharts is one of the popular marketing analytics and data tools used by marketers to track website performance, analyze traffic sources and gain business insights. The platform aggregates data from various sources, such as Google Analytics, Facebook, and Twitter, and merges them into one easy-to-use dashboard. With this tool, you can gain valuable marketing information to make better decisions about your digital marketing efforts.
Often described as the “Inbound Methodology for Marketers,” HubSpot is a business software company that develops tools for marketers. The platform’s key features include inbound marketing automation, contact management, task management, and marketing analytics. With HubSpot, you can set up automated email campaigns, track customers’ behavior, and analyze conversions to determine the effectiveness of your marketing campaign.
MarketWave is a web-based marketing platform used by marketers to plan and run PPC (pay-per-click) campaigns, analyze conversions, and set up email marketing campaigns. MarketWave offers the advantage of using one platform for all marketing activities, including PPC search marketing, email marketing, and social media. This makes setting up campaigns a quick and easy process.
4. Google Analytics
Tracking visits to your website and discovering valuable insights into how you can improve your site are possible with the help of Google Analytics. One of the most popular tools in the Google Analytics family, Google Analytics can track and analyze all digital marketing activities, including website traffic, social media posts, and PPC ads. With this tool, you can set up custom dashboards, analyze traffic across different platforms, and measure the success of your overall marketing plan.
An open-source tool created by Google, Optimizely is a behavior-based traffic manager that helps marketers improve the performance of their websites and apps. The platform can track customers’ behavior, measure conversion, and identify which changes lead to increased engagement and revenue. You can use Optimizely to target ads, engage users, and gain a better understanding of your audience’s needs and interests.
6. Social Media Examiner
If you’re active on social media, you’ll likely have heard of Social Media Examiner, a popular blog with more than 1.8 million monthly visits as of April 2020. The platform allows users to quickly and easily find and share the best content related to their niche on social media. With this tool, you can easily find and share relevant content across various platforms, from Twitter to LinkedIn.
7. HubSpot Blogger
If you’ve been following the inbound marketing technique, then you’ll likely be familiar with the concept of the blogger. A blogger is someone who creates and regularly updates a blog that provides valuable information to readers. The concept is similar to that of a content creator on a content-based website, such as BuzzFeed or HuffPost.
If you’re a marketer who uses social media to connect with and educate potential customers, then you’ll likely be familiar with Hootsuite. This is mainly because the company’s flagship product, Hootsuite Analytics, provides all the basic social media dashboard functionality you need, along with some additional features, such as traffic measurement and lead generation.
9. Marketing Performance
Marketing Performance is a performance-based marketing platform that helps marketers easily measure the efficiency of their marketing efforts. This includes analyzing conversions, determining ROI, and optimizing processes and budgets. The platform provides a wide range of marketing analytics, including traffic measurement, campaign management, and behavior analysis.
Unbounce is a marketing automation tool that simplifies the process of landing page optimization, helping businesses, brands, and marketers to achieve their goals through effective landing page design. The tool allows for the creation and deployment of landing pages without the need for designers, developers, or marketers with inbound marketing knowledge.
11. Email Marketing Manage
Email Marketing Manage is a marketing automation tool that helps businesses, brands, and marketers to create and optimize email campaigns. The platform offers marketing automation, email marketing, and mobile marketing features and can be used to create newsletters, automated email campaigns, and SMS (texting) marketing campaigns. It’s a popular choice for marketers who want to gain more control over their email campaigns and don’t have time to manually handle all the details of creating, testing, and deploying email campaigns.
While many traditional trade magazines have suspended publication, advertising in these digital magazines keeps the industry alive. If you’re interested in pursuing a career in digital marketing, then keep an eye out for opportunities in these emerging industries.