Picture it, stepping out of your luxurious sedan in front of a cheering crowd, flanked by TV cameras and journalists. Your company’s name is announced as the brand new company chairman. You’re going to be a famous person, famous for a day. Maybe even a little famous. You’ve got a red carpet welcome, a gleaming sponsor’s podium and a whole day of spectacular events planned. But, oh no, this is not a fictional scenario. This is the day you become a public figure, because today is your big day. You’ve been dreaming of this day for as long as you can remember. Your day, your chance, to shine. And you’ll shine like the sun in the eyes of your adoring fans. This is online marketing – the glorious, glamorous side of promoting a business online. This is what happens when you successfully navigate the minefield of online marketing. This is the dream, and the promise, of every entrepreneur, every business owner, and every marketing professional who ever worked a trade show or made a Facebook ad campaign.
This is also the side of marketing that many business owners and marketers are absolutely petrified of. It’s glamorous and exciting; you’ll be happy, successful, and possibly a little famous. But it’s also a whole lot of work. Between securing adequate funding, creating compelling content, and converting that content into leads and sales, there’s a lot to do. Especially since Google and Facebook are changing the game, and traditional SEO is becoming less effective. Entertaining as it may be, being a public figure is demanding, mentally and physically. It takes a lot of energy to keep up with the ever-changing social media climate. While it’s exciting to see your name in lights, your fans are also your boss, your employees, and your family. They expect you to be there for them when they need you, even when you don’t want to be. That’s what being a public figure is all about. Being committed, and in control, of your own fate, and making the right choices for your family and your career.
If you’re interested in marketing your business online, you’ve come to the right place. We’re going to teach you the ropes, show you the ropes, really. With this information, you’ll be able to walk the red carpet with confidence. You’ll know which celebrities to go up to and which to avoid. Most importantly, you’ll know what to say, and how to say it, to make the most out of your appearance.
The Ropes: General Guidelines
First things first, it’s important to learn the basics. Before we jump into the details, it’s important to learn the language and the logic of digital marketing. This includes things like search engine optimization (SEO) and social media marketing (SMM). Knowing these terms will help you understand the information that follows. Also, take some time to familiarize yourself with some of the most popular digital marketing blogs.
On a very basic level, SEOTesting.com defines SEO as “the use of various methods to bring webpages higher up the search engine rankings.” If you’re reading this article, chances are you’re already somewhat familiar with SEO and how it works. The basics of SEO will not be taught or explained in-depth in this article, but it will be touched upon, for those who are interested.
SMM is a marketing technique that you can apply online, through social media channels like Twitter and Facebook. The term “social media marketing” itself may be unfamiliar to some, but it includes everything from LinkedIn groups to Facebook pages to Twitter accounts, and forums. Knowing when and how to use these platforms will help you form a digital marketing strategy and will give you a leg up on your competition.
The Language Of Digital Marketing
Nowadays, it’s extremely important to be able to talk the language of digital marketing. If you’re not familiar with the terms and concepts behind digital marketing, it can be pretty daunting trying to figure it out. Luckily, you won’t have to. We’re going to teach you the basics of digital marketing, how to identify the different types of traffic, and how to effectively reach out to them. Also, we’ll touch upon different methods of measuring the success of your online marketing efforts.
The first step in understanding the language of digital marketing is to identify the different types of visitors. Website traffic is categorized into three different groups: organic, direct, and artificial. Organic traffic is the same traffic that would have found your website without any paid interventions. This type of traffic is usually desirable because it’s free, and it’s the best indicator of a successful marketing campaign. Direct traffic is traffic that’s coming in through a typical click-through journey, starting with a search engine and ending with a purchase or sign-up. This type of traffic is often considered undesirable because it’s highly reliant on the performance of the individual clicking on your website links. Artificial traffic is traffic that’s coming in from an advertisement or a sponsor’s mention. Paid ads and paid promotions can drive highly targeted traffic to your site, but it’s up to you to maintain a high profit margin. Once you know the difference between these three types of traffic, you can strategize and implement the perfect marketing plan for your business.
Where Do I Start?
Now that you know the basics of SEO and SMM, let’s revisit the question of where to start. There are so many moving parts to digital marketing, and it can be pretty overwhelming, trying to figure out where to start. For new starters, it’s usually a good idea to look for an SEO company that’s catered to small businesses, like yours. These companies will have experience with SEO tasks for small and medium businesses and can guide you through the process. Additionally, working with an SEO company will help you determine the best keyword and target audience for your campaign. Also, they can help you develop a content strategy, from the ground up. This will help you decide what types of articles you want to write, how many you want to write, and when you want to write them. It’s critical that you have a clear content strategy in place before you begin your campaign, or else you’ll be wasting a lot of time spinning your wheels.
Another important component to consider is analytics. Without analytics, it’s difficult to know the success of your campaign, because you won’t know how many people are actually seeing your content, and how many are actually engaging with it, which leads you to question whether or not the content was effective, in the first place. Analytics will tell you the demographics, the location, the medium, and, most importantly, the action(s) taken by people on your website. This will help you determine the effectiveness of your campaign. To name a few, Google Analytics, Mixpanel, and Facebook’s Insights are just a few of the most popular analytics tools.
The Success Of Your Marketing
With SEO and SMM, the question that you have to ask yourself, as you’re measuring the success of your campaign, is: Did my efforts lead to increased traffic? If you can answer “yes” to that question, then you’re doing something right. Even if you didn’t get the results you were looking for, you can continue to refine your strategy, and try a different approach. When trying to determine the success of your marketing strategy, it’s important to keep in mind that there are so many different factors that can contribute to it. This includes the type of content that you created, along with the optimization of the site itself. As an SEO company, we usually measure our success in terms of leads and sales that we generate, but it’s not just about that.
The bottom line is this: don’t be afraid to try new things, and don’t be discouraged if your initial attempts at marketing don’t result in fruitful leads. As long as you’re keeping up with the basics, and applying what you learn, you’ll be able to develop and implement a profitable strategy, sooner or later.