The number of times I have seen articles about “content strategy” and how it relates to digital marketing – whether it’s creating compelling content for social media, or crafting product descriptions for online marketplaces – is getting somewhat redundant. If you are looking for a complete introduction to content strategy, this article will help you put your finger on the pulse of what is happening in digital marketing.
The Rise Of Voice Search
If you use search engines such as Google or Bing for your needs, you will have noticed a sharp uptick in the amount of content being surfaced as a result of voice search. In a nutshell, voice search allows users to search the internet and get results via speech. For instance, if I ask Google about the best organic green smoothies, I will get back a veritable treasure trove of articles, videos, and blog posts that are optimized for organic search. In the past, I would have had to run multiple searches, visit multiple websites, and read multiple articles to find what I needed. Now, with voice search, I can simply say what I want and get results that pertain directly to what I asked for.
Why Are Online Marketplaces Important?
The fact that Google allows me to enter a query for “green smoothies” and get back a customized list of results is a testament to how far the internet has evolved. For years, webmasters have been building webpages and creating content in the hope that someone would find their site, view their content, and then buy what they had to offer. The more popular the content they created, the more likely it was that someone would find their site and buy what they had to offer. So, in one sense, the marketing websites I mentioned above are successful because they provided a valuable service to someone, somewhere, at some point. However, as I mentioned above, running multiple searches, visiting multiple websites, and reading multiple articles to find what I needed was labor intensive and generally took a lot of time. The good news is that with the advent of online marketplaces, this multi-step, foot-to-the-penny process has become a lot swifter and easier. You see, instead of running around trying to find relevant content, build webpages, and create product descriptions for various marketplaces – all of which involve a lot of manual effort – I can now simply log on to an online marketplace, enter the product I need, and then get back a list of websites that provide what I’m looking for.
How Does Buying On E-commerce Fuelless Sites Work?
If you’ve never bought a product on an online marketplace, you may be wondering how this whole “buying on an e-commerce powered website” thing works. To put it simply, when I visit an online marketplace and look at a product that interests me, a window will pop up that allows me to make a quick purchase.
To be able to do this, the online marketplace needs to have a seller account set up with that particular brand or company. When this happens, the product will be tagged with specific information that can be used to identify it and link to the purchase page if I decide to buy something from that brand. The key takeaway from this is that whenever someone decides to buy a product that is listed on an e-commerce website, the company that owns that product will receive the order. So, if you are planning on launching a digital marketing campaign, online marketplace is a crucial part to consider.
Does Any Specific Target Market Matter?
Within the world of digital marketing, there is a constant debate about whether or not to target specific groups of people. For example, should you create content geared towards men or women? Some marketers believe that it doesn’t matter and that you should create content for the largest audience you can and see the results that come from it. Others believe that if you want to maximize your impact, you should create content that specifically caters to a certain group.
The truth is that it depends on you and what you are trying to achieve. If you are looking to increase your social media presence, you will need to consider the demographics that are most likely to “Like” or “Follow” your content. The same goes for a personal blog. If you want to grow your audience over time, you will need to consider the long-term demographics most likely to visit your site and make a purchase. Unfortunately, we live in a world where human nature being what it is, it’s hard to know for sure.
The Importance Of Customer Care
While we’re on the subject of digital marketing, I’d like to bring your attention to one more important topic – the importance of customer care. Nowadays, it is easy to let a business slip through the cracks simply because they never got around to addressing your problem. So, if you do ever encounter one of these businesses, who seem disinterested in providing any sort of customer care, remember this: the longer you wait for a response, the more likely it is that the business will disappear, taking your problem with them. So, in the long term, it’s always best to be proactive and ensure that you’re dealing with a business that is willing to address your needs before they disappear.
Additionally, if you have contacted the business and they still haven’t responded after a certain amount of time, it is then time to consider switching to a different company or contacting the government for help.
Taking all of this into account, let’s examine how to create an effective digital marketing library.
Create A Reading List
The first step in creating an effective digital marketing library is to compile a reading list of articles, blogs, and videos that pertain to your niche. Ideally, you will want to include well-known blogs in your niche that attract a substantial amount of attention from major news publications. These publications will then inevitably notice your work and consider you a legitimate expert in your chosen field. To create a reading list that is both extensive and diverse, start by identifying key blogs and forums that you find interesting. From there, you can expand your research to include other blogs, websites, and videos that you find valuable.
After you built your initial reading list, it is time to start going through the content and either saving it to your own blog, website, or marketplace. Alternatively, you can make use of tools to find the most relevant content and keep track of everything you read.
Find Relevant Case Studies
A legitimate expert in your field will be able to cite numerous case studies that prove the concept upon which your expertise is based. These case studies should provide you with a clear blueprint for dealing with the same exact situation. When creating your digital marketing library, you will want to save these case studies to your own blog or website so that you can re-purpose them for future reference.
Additionally, since you are defining yourself as an expert in the field, you should also look to establish yourself as a subject matter expert by contributing your own case studies to relevant blogs and publications. Doing this can not only establish your expertise, but also allow you to build a network of people who can benefit from your experience.
To sum up, the case studies you will find in your chosen field’s literature will form the backbone of your digital marketing library. Keep these stories in mind when approaching future projects and opportunities, and you’ll be able to produce compelling, valuable content that will inevitably attract customers and establish you as an expert in your field.
Find The Most Popular Blogs
If there is one thing the internet has taught us, it’s that popular opinion tends to be the best guide anyone could have when it comes to deciding what is and isn’t valuable. To find the most popular blogs within your niche, start by looking at the popular blogs in your chosen field. You can use any number of tools to find this information, including Buzzfeed, Google, and LinkedIn. Once you have your list of popular blogs, it’s time to start reading through them to see how other industry experts are approaching the issues and questions you are facing. From there, you can establish popular opinion as a valuable source of information and build upon it.
What Tools Should You Use To Create An Effective Library?
As you may have guessed, the best way to create an effective digital marketing library is by using a tool that can make it easy. There are numerous tools that can help you build a digital marketing library, but not all of them are created equal. So, let’s examine the different types of tools and how you can use them effectively.