If you’ve decided to venture into online marketing, then congratulations! You’ve made a wise choice. In today’s competitive world, having a strong online market presence is a must if you want to succeed. But just like anything new, there are a few things you need to know before you start building your business. Here are five things you need to know about online marketing in Lexington:
1. Building A Digital Footprint
One of the first things you should do is build a digital footprint. What does that mean? Well, it means creating an inventory of your online presence that you can rely on when marketing and developing new strategies for growth. Start by creating a good web design that is functional, simple, and easy to use. Avoid using Flash if you can because it slows down the load time of your site. Remember, users have a limited amount of time to spend on websites, and you want to keep them engaged and entertained as long as possible.
Next, work on establishing yourself as an authoritative voice in your field. To do this, make sure that your website is filled with valuable information. When users visit your site, they should not only find the information they were searching for, but they should also feel that they’ve gained some useful knowledge. Good content should always be tailored to your target audience and should use words and phrases they would use.
2. Identifying Your Audience
As you build your website, you’ll want to find out who your target audience is. To do this, take some time to think about what you want your audience to experience as they use your website. Do you want them to feel informed? Do you want them to feel motivated? Once you know what you want your audience to feel, you can work on ensuring that each area of your site promotes these emotions.
You might also want to consider establishing yourself as an expert in your industry by publishing educational articles that will help other professionals understand your field. Establishing credibility is a key part of any marketing plan, and a well-designed website can do wonders in that regard.
3. Choosing The Right Medium
Once you have a functional and informative website, you can start considering the next step: attracting potential customers to your site. To do this, you have several options. You can choose to promote your site on social media platforms such as Twitter and Facebook. You can use tools such as Google AdWords to promote your site on the internet. Or you can use SEO to try to get higher rankings on search engines such as Google.
For best results, you want to choose a platform that your target audience uses. If you’re new to internet marketing, then using platforms such as Twitter and Facebook can be a good choice. However, if you’re already established on the internet, then consider using a site such as Google to drive traffic to your site.
4. Measurement & Analysis
Last but not least, you need to determine how you’ll measure the success of your online marketing efforts. The first step is to set up a small analytics account to track your site’s traffic. To do this, you can use an internet service such as Google Analytics. Once you have a simple and functional analytics account, you can start measuring the effectiveness of your different marketing strategies.
From there, you can determine what’s working and what’s not. Consider looking at the types of content your audience is interacting with. Are they staying on your site for lengthy periods of time? Are they reading the educational articles you’ve published? Consider looking at the different areas of your site to see what’s bringing in the traffic and what’s not.
To get the most out of online marketing, you need to consider all of these factors. Whether you decide to use SEO, content marketing, or PPC (pay-per-click advertising), you need to make sure that each strategy is contributing to your success.