Forbes has ranked the largest online marketing cities and towns in the U.S. based on the size of their market. Don’t just take their word for it; see for yourself whether Lexington, Kentucky ranks high or low on our list of the best places for an online marketing campaign.
The rankings are based on information gathered from the following sources:
- Population Data from the US Census Bureau
- Online Marketing Spending from the North American Advertising Agencies (4A’s) Survey
- Active Social Media Users from the American Institute for Stress (AISS)
- Consumer Internet Usage from the American Institute of Stress (AISS)
- eMarketing Jobs from the Economic Mobility Project
Lexington’s population is growing rapidly, up 12.6% from 2010 to 2015.
According to the latest census data, Lexington’s population is booming. In 2015, the city’s population reached 172,873, making it the 23rd largest city in the U.S. As of 2015, the population of Lexington is 71.3% White, 14.3% Black or African American, 9.9% Asian, and 2.7% of some other race or ethnic origin.
With a population like this, it’s no wonder why so many Fortune 500 companies have headquarters in Lexington. The city abounds with opportunity for employees looking to climb the corporate ladder. As home to the University of Kentucky, the largest university in the state, as well as the Industrial Foundation College, the city also prides itself on its elite educational pedigree.
Lexington’s Online Marketing Industry
If you’re looking to research the local market size and competition for your chosen keywords, you can’t go wrong with Lexgin.com. This handy tool will perform extensive research, comparing your chosen keywords to more than 40 million other keywords and phrases. You can even enter your competitor’s websites in order to see how they’re performing.
In addition to being able to analyze local search trends, you can take advantage of this tool’s competitive intelligence feature which will tell you, for example, how many websites are competing for the keywords “health insurance” and which ones are performing best.
A Growing Population Just Needs To Be Filled With Jobs
While Lexington’s economy has been booming, its population has also experienced increased demand. As people look for ways to make more money, they’re often drawn to careers in the healthcare sector. Jobs in this sector are projected to grow 24% year from 2016 to 2025, much faster than the average for all occupations. As a result, many of the city’s job listings are in healthcare-related fields, such as medical assistants and nursing assistants. People in these job roles assist with routine healthcare tasks, such as administering medications or changing dressings on wounds. They may also work in a hospital’s emergency department or outpatient care center. Medical assistants and nursing assistants primarily work with patients in a clinical setting, but they may also provide administrative support to healthcare practitioners.
The Changing Face of Marketing in Lexington
In the not-too-distant past, the face of marketing in Lexington looked pretty similar to the one you’ll typically see in other small cities and towns: billboards, newspaper ads, radio spots, and maybe even a few TV commercials. Back in the day, these were probably the only ways most people were familiar with, or even heard of, marketing. Today, however, small towns and large cities alike must contend with dramatically evolving consumer expectations and shopping behaviors. One key example of this is marketing through digital channels, such as social media and search engines.
Forbes has estimated that nearly every major advertiser in the U.S. will participate in some form of digital marketing. In 2015, this amounted to roughly $16.7 billion spent on digital marketing in the U.S. However, despite this massive digital marketing presence, only about 11.2% of the population has a regular use of social media.
If you’re looking to find like-minded individuals to connect with and learn from, you can’t go wrong with LinkedIn.com. This industry leading professional network, which recently celebrated its 150th anniversary, has more than 344 million members worldwide, making it the world’s largest business network. While LinkedIn is most well known as a business networking website, it also provides a wide range of marketing and business resources for entrepreneurs and marketers. In addition to connecting you with potential connections, you can use the platform to promote your products and services, look for jobs, and even find a business partner or investor.
Why Should You Be In Lexington, Kentucky?
The key question is: why should you choose Lexington, Kentucky as the place to launch or expand your online marketing campaign? In a nutshell, here are a few more reasons why you should include Lexington on your list of potential relocation destinations:
Excellent Education
As stated above, one of the major draws of Lexington is its educational pedigree. If you’re looking to advance your career, you can get a good education anywhere. However, the fact remains that the University of Kentucky, the second largest university in the state, and the Industrial Foundation College, as well as numerous other educational institutions, contribute to make up the unique Lexington educational landscape. This educational background is exactly what you need to get a good job, land a promising internship, or even decide to further your education abroad.
Favorable Business Climate
Another important factor that you need to take into consideration when choosing a place to set up shop is how easy it is to do business there. From a cheap and cheerful labor force to a wealth of educational opportunities, there are many benefits to operating a business in Lexington. If you’re looking for a place to launch a new business or expand an existing one, you can’t go wrong with Lexington.
Attracting and Retaining Talent
The last point we want to cover briefly is why talent should choose to work in Lexington, Kentucky. If you’re looking to attract talent, you need to offer top-notch career opportunities, as well as a comfortable and inspiring work environment. The city has all of this and more, offering a wealth of opportunities for the right individuals.
With so much going on in and around Lexington, it’s easy for entrepreneurs and business owners to grow their companies thanks to the synergy created by the local community. This is one of the major reasons why so many successful businesses have set up shop in and around this part of the country. If you’re thinking about relocating to Lexington, or further afield for that matter, you can be sure that there are plenty of opportunities to grow your business, as well as forge important business connections that could prove beneficial down the line.