You’ve probably heard the term “online marketing” thrown around a lot. For those of you who haven’t, online marketing simply refers to marketing activities that take place online. More and more businesses are discovering the power of online marketing, and with good reason. The ability to target the right audience, connect with them, and grow a business without leaving the comfort of your home makes online marketing extremely appealing.
If you’re looking to grow your business or just want to understand what makes for a successful online marketing campaign, keep reading. Here are seven ways to leverage online marketing and maximize your results.
1. Create a Buzzworthy Content Squeeze Page
You’ve probably heard of the term “content squeeze page.” Essentially, a content squeeze page is a type of landing page that is designed to trap and convert visitors into leads and customers. A content squeeze page is usually, but not necessarily, designed in conjunction with a sales funnel to capture leads and pull them into the top of the funnel.
If you’re running an eCommerce store or selling your own merchandise online, a content squeeze page probably comes in handy. The key is to find a way to draw in as many interested visitors as possible, and away from the many distractions that populate the web, keep your eye on the goal — converting those visitors into leads and eventually, paying customers.
2. Build Your Own Website
One of the simplest ways to leverage online marketing is to build your own website. If you’ve been turning to social media to grow your business, consider building a website for marketing purposes. Not only will you have the opportunity to capture the attention of potential customers, but you can also keep up with the latest information on your industry.
Even better, you can use your website to host your products listings with retailers like Amazon, Google, and others. In addition to product listings, you can also use your website to host videos, events, and blogs relating to your industry. You can even create an online shop if you’re feeling extra creative!
3. Use Videos To Increase Engagement
Another effective way to grow your business using online marketing is to engage with your audience with videos. According to HubSpot Blogs’ research, videos increase interaction rates by 153% on average. What’s more, studies show that people are 3.7x more likely to purchase a product or service after watching a video.
The key to videos is to keep them short and snappy. Research from HubSpot indicates that people generally prefer short videos (under three minutes)
The more you can engage with your audience through videos, the greater the likelihood of growing your business. When used effectively, videos can help you establish a level of trust with your audience and encourage them to action — whether that’s signing up to your email list, contacting you for more information, or making a purchase.
4. Use Case Studies And Product Demos To Generate Leads
Product demos and case studies can help you generate leads by demonstrating the benefits of your product or service to potential customers. When used effectively, product demos can increase conversion rates by 20%.
You want to use case studies and product demos to prove the value of your product or service to potential customers. When you can prove that your product or service is of good quality and solves a problem, you increase the likelihood that they’ll become a customer or advocate for your product or service.
5. Build A Buyer Persona And Target Audience
You can also use your case studies and product demos to build a buyer persona and target audience. A buyer persona is essentially a profile of a typical buyer of your product or service. You can use a tool like SurveyMonkey to create a buyer persona around the attributes, needs, and behaviors of your ideal customer. Build a persona that fits within the demographics and psychographics of your target audience..
Once you’ve built the buyer persona, you can map out and analyze your ideal buyer’s journey. This way, you can determine the steps that they’re taking and the factors that are motivating them to take these actions.
The better you know your target audience’s needs and motivations, the better you can craft content that resonates with them. In addition to the journey, you can also map out the strategy and tactics that you’ll use to attract, engage, and convert your ideal buyer into a paying customer. In doing so, you can determine the success or failure of your campaign.
6. Measure And Analyze The Results Of Your Online Marketing Efforts
To make sure that you’re improving your results with every campaign, you should measure and analyze the results of your online marketing efforts. If you’re looking for a free tool to help you analyze the results of your marketing campaigns, consider using Google Analytics. With Google Analytics, you can track the results of your online marketing efforts in terms of awareness, interest, and conversion. You can also use tools like Google Search Console, which provides metrics like weekly media coverage and social engagement.
The better you can measure and analyze your results, the better you can determine what’s working and what needs to be changed. This way, you’re able to continually improve and grow your business.
7. Use The Right Platforms
One of the most essential things to growing a business is having the right platforms. You want to make sure that your online marketing efforts are being carried out on the right platforms. This ensures that you’re reaching the right audience, and it also allows you to track the results of your efforts in real time.
Using the right platforms also has a lot of advantages. You can use specific platforms to grow and manage your social media presence, track website performance, and gain feedback on your content. In addition, you can use the platform’s analytics to track the results of your online marketing efforts.
Finding the right platforms for your business can be difficult. However, by taking the time to research and consider the benefits that each individual platform has to offer, you can find the right fit for your business.