If you’re reading this, I assume you already know what SEO (search engine optimization) and Digital Marketing are, but just in case you don’t, you’ll find a short description below.
In the distant past, if you wanted to purchase a product or service on the internet, you had to navigate through a complicated maze of hyperlinks, content farms, and spam to get to the right place. However, thanks to the work of SEOs (search engine optimizers), digital marketers, and data-driven marketing, finding the right product or service is now much simpler.
To understand SEO and digital marketing, it’s important to first understand what each one does. SEO helps to optimize your web content and adjusts the algorithm of search engines like Google to rank your content highly.
In contrast, digital marketing is all about using various platforms and channels to spread the word about your business and gain a following.
With so much information out there, how can someone find the time to learn digital marketing? Don’t worry, this comprehensive guide will tell you exactly how.
SEO Vs. Digital Marketing
As previously stated, SEO is a form of digital marketing, but it’s more comprehensive and covers a wider array of topics. So, while SEO focuses mainly on bringing more people to your website, digital marketing as a whole focuses on growing your audience through various platforms.
Both SEO and digital marketing are vital components of a successful marketing plan. When implemented properly, they can work together to bring your site more traffic, increase your conversion rates, and grow your business.
Where do I start?
If you’re just getting started, it’s advisable to learn the fundamentals of SEO and digital marketing. Fortunately, with a little knowledge, you can become an expert at optimizing your site to appear high in the search engine rankings.
If you want to take your knowledge further, you can check out our comprehensive SEO guide, which will teach you everything from the basics of on-page SEO to off-page SEO.
Why are we using SEO and Digital Marketing?
In today’s world, a business’ online reputation is its web presence – the amount of attention they get from prospective customers. When potential customers discover your business is untrustworthy, they will most likely avoid becoming customers of your business. For this reason, creating a positive online reputation is an essential component of any marketing campaign.
SEO and digital marketing are an integral part of a successful marketing strategy. By ensuring your web content is highly optimized and that your social media platforms are up to date with content, you’re able to set yourself apart from your competitors.
Additionally, with the rise of voice search and chatbots, having a website is no longer sufficient to generate leads – you have to have a digital presence in multiple platforms. Luckily for you, we’ve compiled a list of 20+ platforms where you can build a digital presence for free.
The importance of content
Creating and curating high-quality content is not only vital to SEO and digital marketing, it’s also one of the most time-consuming tasks. If you’re looking to create content for SEO or digital marketing purposes, you have to determine what type of content will generate the most leads and make the greatest impression on your target audience.
In general, the following types of content can help you to appear more authoritative and thus, rank higher in the search results:
- News articles – These are great for SEO as they enable you to appear to be an expert in your industry and they make for good reading.
- White papers – These are like news articles but they’re usually longer and more technical in nature. They can also be downloaded in single-page formats, which enable them to be more versatile.
- Product reviews – If someone is planning to purchase your product or service, they’ll most likely be reading your reviews. Therefore, it’s vital that you write insightful, detailed reviews for SEO purposes.
- How-to guides – These are great for online marketers because they can be used to establish yourself as an expert in your industry. Furthermore, they make for good reading and encourage people to reach out to you for help.
- Compare prices – If you offer a price comparison service or a product that is significantly cheaper than the competition, include this type of content in your SEO strategy. Doing so can help to establish your business as an industry expert and bring in more customers.
- FAQs – Frequently asked questions are great for establishing your expertise. If someone is planning to purchase your product or service, they will most likely have a question about it. Asking customers for help is how you gain experience and establish trust with your users.
- Press releases – These are similar to news articles but they’re designed to be distributed to journalists rather than the general public. For this reason, press releases are usually shorter and more to the point.
- Webinars – These are either webcast presentations or online seminars where several people can participate and ask questions. Webinars are a great way to establish yourself as an expert in your industry.
- Blog articles – These are essentially mini-websites that can be used to establish your expertise in your industry. As a blogger, you’ll most likely already have a sizable audience. Publishing high-quality content on a regular basis is one way to establish yourself as an industry expert and make your blog a go-to place for your target audience.
- Case studies – These are similar to blog articles but they’re usually used in an industrial setting and they focus more on the application of a proven method than the explanation of the method itself. Case studies can be used to establish your expertise in your industry.
- Videos – Videos can be used to establish your expertise in almost any industry. Publishing short videos focused on solving a problem is a great way to establish yourself as an authoritative source on the subject matter.
- Web logs – These are essentially online diaries that you can use to establish your expertise in your industry. As a blogger, you can use your web log to write about the things you love most – travel, fashion, food, and drinks – and include case studies, FAQs, and other types of content. The key is to make it interesting and engaging.
With the above-mentioned content types, you’re able to appear more authoritative in the search results and thus, rank higher. In addition, the content above also encourages people to reach out to you for further information, which is exactly what you want from every piece of content you create.
Backlinks are essentially links that point to your website from other independent websites. The more backlinks you have, the more authoritative your site appears in the search results.
Although backlinks can be valuable, they can also be quite the nuisance. If you have a lot of backlinks but no one is actually linking to your site, it may be because you have an inferior product and no one wants to tarnish their reputation by associating with you.
As an organic marketer, you’ll most often hear about backlinks in the context of link building. When someone builds a backlink to your site, it’s called “nofollowed links” or “noindexed links” – basically, they’re not worth anything and you don’t have to worry about them affecting your SEO.
Search engine optimization (SEO)
SEO is a form of digital marketing that can help to improve your site’s organic search rankings.
SEO is a relatively simple process that involves using various methods to make your site more ‘visible’ to ‘search engines’ like Google. In general, the easier and more straightforward the process, the greater the likelihood of success.
The main goal of SEO is to appear in the top three organic search results for your target keywords. To achieve this, you need to utilize the following methods: