How to Create an Amazing Landing Page

Have you ever been on a website and thought to yourself, “I really want to visit this site. It looks like a lot of fun and I think they might have something I need.” But then you get to the website and it’s not what you were expecting at all? That’s the worst feeling, right? You go from wanting to visit a certain site to feeling completely dissapointed.

What makes a good landing page? More importantly, how can you create an amazing landing page that will make your readership want to visit your site and stay for a while?

A Few Tips To Make The Most of Your Landing Page

The best thing you can do for your landing page is to make it good. There are plenty of free tools that can be used to design a landing page, like Google Creative Suite, which is a collection of tools that can be used for both designing and testing websites and landing pages. These tools are provided by Google and can be accessed from the Google web master tools.

So you’ve created an amazing landing page. Congrats! Now what? Time to take action and get those interested in your offer to convert and become paying customers. The easiest way to do this is via a purchase button or call to action (CTA). Don’t just stick a “contact us” form on your site without any follow-up or encouragement to do so.

Make sure that your CTA is positioned somewhere on your landing page in a prominent area where it will be easily found by the viewer. You want to grab the attention of your viewer right away so they click on your CTA and follow the prompts to finish converting and becoming a paying customer.

You’ll also want to make sure that whatever call to action you use, it is clearly identifiable and communicative of the end goal or benefit of the website. To further develop this point, let’s say you’re selling clothing online and your call to action is to buy a T-shirt. While it’s great that you can sell clothing online, the best call to action would be to buy a style that you don’t have in stock since it’s the customer’s desire to make a quick and easy purchase that will benefit your company the most. 

When you design a website, you are given a standard landing page that can be used for any product or service. So you don’t necessarily need to create a unique landing page for every product or service you offer. Sometimes, using a standard landing page can be a great way to serve multiple purposes. In the example above, you can use the basic landing page to serve as a call to action for the products you sell online as well as an overview of your website. 

Make Mobile And Large Screen Versions

Since we mentioned above that a good landing page should be easily accessible from any device, let’s discuss how you can create a mobile-friendly and larger-than-life version of the page. This way, everyone can enjoy your Landing Page regardless of whether or not they are on the move.

There are a few cues you can use to make your landing page mobile-friendly. Make sure that all the text on your page is scannable and easily digestible on smaller devices. Above all, make sure that your website works on all major devices, especially mobile phones. You can use tools like Google Mobile Friendly Checker and Google Responsive Design to test your website on a variety of devices. These tools can be accessed from the Google web master tools.

When designing a website or a landing page, the first thing to consider is the larger-than-life entrance way. Eye-catching design, large typography, and vibrant colors can help create a sense of excitement as the viewer walks through your website or landing page. In addition to creating a memorable experience for your website visitors, this approach can also help you develop rapport with future customers.

Use Audio And Video Effective

Another great way to engage your audience is through audio and video. Not only can these be used to entice and convert your web visitors, but they can also be a unique feature of your landing page. If you want to take full advantage of this feature, consider creating an overview video that will introduce your site with a high energy narration. As you would with any other piece of media, test out different narrations and music to see which one attracts the most attention.

While video is a great way to engage your audience, audio can also be a powerful tool to get the attention of your visitors. By playing different sounds throughout your website, you can create a sense of place and establish a connection with your audience. For example, you can play an instrumental version of “The Star-Spangled Banner” by The Marsters while you explain the history of the United States and its connection to your products or services. 

Make Sure To Include Navigation And Exit Links

Last but not least, we have links to navigate your visitors to other pages within your website, like sub-pages, blog posts, and products. These are known as exit links, because when the viewer clicks on these links, they want to leave your website and head to a site that has more information about your specialty or product. You should always include these links on your landing page, especially if you’re selling a product that can be found on several websites, such as a ticket selling website and a clothing store.

With these tips in mind, you’ll be able to create an amazing landing page that will make your visitorship want to reach out and convert into a paid customer. Just remember, good landing pages take time to create, so be patient.