If you’re reading this, I assume you’re either an owner, employee, or customer of a business in the Lakeland area who is either searching for ways to market their business online or is already doing so and needs help optimizing their efforts.
Whether you are just starting out or have been developing your web presence for years, you’ve likely already heard of, and certainly have used, many of the tactics listed below. Still, it’s always beneficial to be reminded of these tips and tricks for marketing and sales success, especially since so much change and innovation happens on the web every day. As a business owner, it’s your job to keep up with the times and ensure you’re offering the best possible experience for your customers. But, as a marketer, keeping up with the trends can help you craft more effective strategies and tools to reach your target audience.
1. Invest In Good-Quality Photos And Video Clips Of Your Customer
Unless you’re a food or travel blog, people want to see actual pictures of the places you’re marketing. If your photos are low quality or taken with a cheap phone, your customers won’t trust you or feel like they’re truly getting what they need or want from your website. The same concept goes for video clips; unless you’re interviewing a famous person or someone important to your industry, people want to see actual video of what you’re marketing. Investing in good-quality images and videos of your customers or potential customers not only helps them feel more connected to your business but also shows you’re willing to invest in the quality of your marketing material. If you’re unable to take good photos or video with your cell phone, consider investing in a tripod or holding a steady hand to take photos or video at professional studios.
2. Create Detailed Product Descriptions
While it’s important to provide a sense of urgency when pricing your products and services online, customers want to feel like they’re making the right decision by reading your descriptions of what your product is and how it works. To ensure people are making the right choice by reading your descriptions of the products you sell, invest the time to craft detailed and long product texts.
For instance, if you sell office equipment, your product description might read: “This is a high-quality product that will serve the needs of professional people like you who need to get their work done. Unlike cheap knock-offs, this product will not break down after just a few days of heavy use and maintain its high quality for years.”
While creating a long and detailed product description might seem like a lot of work, it can be worth it in the end since it shows you’ve done the necessary research to know your product intimately and can answer any questions about it. Knowing the ins and outs of your product will also make it easier for you to provide effective customer support if someone is having problems with it.
3. Use Keywords In Your Content
Just like with photos and video, quality content is also important when it comes to effective keyword-based Internet marketing. To ensure your content is noticed by the right audience, incorporate your keywords into the content itself, and make sure you use synonyms and alternative words for the same concept. For example, if you’re writing about video content creation, include words and phrases like “video editing software,” “create a video introduction for my website,” and “how to make a professional video for my business.”
If you want to see your content in the search results for relevant keywords, incorporate those keywords into your content. To optimize the chances of your content being noticed, create a variety of content, from short blog articles to long-form reports or eBooks. Don’t be afraid to try out new things and innovate, but make sure you keep your audience in mind at all times and provide them with value.
4. Use Social Media To Gain Followers
If you want to grow your business, one of the best ways to do so is to gain potential customers through social media. To ensure you’re reaching the right audience, focus on creating content that is valuable and helpful to your target audience. If you want to gain followers on social media, begin by using platforms like YouTube to share and promote your video content.
You can also use blogs to engage with your audience, and use social media to like, comment on, and share your blog posts. Building a social media audience is a long and tedious process, but it’s worth it in the end since it can drastically increase the chances of your content being shared and noticed by the right people. The more eyeballs your content attracts, the more chance you have of being picked up by potential customers who are searching for the answers you provide.
5. Use Analytics To Track The Effectiveness Of Your Marketing
To track the effectiveness of your marketing efforts, look into software that can tell you how many people are clicking on the links and viewing the content you’ve created. Additionally, you can use analytics to track the demographics, psychographics, and digital behaviors of your audience. This way, you can better understand what is and isn’t working and improve your marketing strategies and tactics accordingly.
There are various platforms and tools for online marketers to use, so find one that is easy to use and integrates well with your other marketing materials, such as social media platforms. Remember: without solid data, it’s very hard to accurately determine what is and isn’t working.
6. Measure The Results Of Your Marketing Efforts
To track the results of your marketing efforts, use the same analytics tools mentioned above to determine the effectiveness of your strategies and the value you’ve provided to your customers. Additionally, if you’ve been marketing online for a while, you can use Google Analytics to track the performance of your marketing campaigns over time. This way, you can see the results of your efforts over time and pinpoint the changes you need to make to achieve your marketing goals.
If you want to get more people to visit your website, create content that is valuable and helpful to them. To grow your social media following, distribute valuable and helpful content regularly, and interact with your audience using the platforms they use.
7. Keep Testing Different Marketing Channels
As your business grows, you’ll inevitably discover that one channel of marketing isn’t bringing in the results you expect, while another is. To continue growing your business, you must continue testing different marketing channels to find out which ones bring in the most revenue and interest. Never stop investigating and learning new things about your customers and potential customers, so you can market to them effectively.
To do this, you’ll need to follow the steps above and continuously analyze the results of your different marketing strategies and compare them to one another. By looking at which channels are performing well and which ones need improving, you can determine the changes you need to make to grow your business.
Depending on your industry, your customers, and the results you’re looking for, you may want to try out different approaches to marketing, and not necessarily use the same tactics that worked for your competitors.
8. Consider Outsourcing And Automating As Much As Possible
To run a successful business, you must be willing to outsource and automate as much as possible. Even if you have a talented in-house team, there will always be something that can be done more efficiently and effectively by someone else. As your business grows, consider outsourcing simple tasks to save time and get more done. And as you’re learning new things and wanting to grow your business, consider automating as much as possible to save time and avoid errors.
If you’re reading this, you’re either an owner, employee, or customer of a business in the Lakeland area who is either searching for ways to market their business online or is already doing so and needs help optimizing their efforts. Whether you are just starting out or have been developing your web presence for years, you’ve likely already heard of, and certainly have used, many of the tactics listed below. Still, it’s always beneficial to be reminded of these tips and tricks for marketing and sales success, especially since so much change and innovation happens on the web every day. As a business owner, it’s your job to keep up with the times and ensure you’re offering the best possible experience for your customers. But, as a marketer, keeping up with the trends can help you craft more effective strategies and tools to reach your target audience.