Welcome to the world of online marketing in Lake Tahoe, where there’s lots to discover. If you’re looking to grow your business, this is the place to be. There’s no other place like it. The only problem is that you might not know exactly what is going on. Don’t worry – we’re here to help. In this blog post, we will introduce you to some of the most popular and effective methods of online marketing in Lake Tahoe, including video marketing, email marketing and social media marketing. We will also cover the basics such as what are affiliate marketing and how does it all work together. Don’t worry, this is not going to be difficult. Just keep reading and taking notes, and before you know it, you’ll be mastering online marketing in Lake Tahoe.
You might be wondering why we’re focusing on video marketing in this blog post – it’s all the rage right now and for good reason. The video marketer software package, HubSpot, reports that 40% of all video content is now being consumed on mobile devices. In other words, more people are watching videos on the go than ever before. If you’re looking for an easy way to advertise and engage with customers, then video marketing is a must for you.
Let’s say you’re a real estate firm. You’re probably well-versed in cold calling and knocking on doors to get business – except maybe for those pesky millennials and the like. Video might be the perfect way for you to engage with potential customers. You can take a virtual tour of a house, see how it is laid out and work your way through the rooms. It’s more engaging and probably less intrusive than a typical real estate salesperson would be on a first date. The customer can choose whether to speak with you or not. If they decide to talk, great – you’ve got a lead. If not, then you can still build a relationship and hopefully get them to purchase something in the future.
Let’s look at email marketing from a different angle. According to HubSpot, about 40% of consumers are more likely to buy a product or service after receiving an email campaign from the brand. That’s a pretty high conversion rate. How about a travel agency? They might email you with details about a luxurious cruise or a honeymoon package that is ideal for newlyweds. Or a car dealership, who knows you’re probably in the market for a new vehicle anyway.
Emails are easy to create, and they allow you to target specific groups of people. Did you know that you can target people by gender, age, income or education level? It’s quite the feat, really. You can even use tools like Mailchimp and ConvertKit to create completely custom email marketing campaigns that work for you.
Social Media Marketing
Last but not least, let’s not forget about social media marketing. This could be one of the most effective methods of getting the word out about your business. Studies show that consumers who use social media to find products are about 60% more likely to buy something than those who don’t use social media. If you want to see your business grow, then you need to be exploring the power of social media marketing.
You can use social media to build credibility and trust. If your company has a Facebook page with thousands of followers, you’re already doing something right. People can’t help but trust brands they follow on social media. If you want to be successful in the future, then you need to be paying attention to social media.
That’s the theory behind online marketing in Lake Tahoe. You’re probably wondering what type of businesses are dominating the digital marketing scene here. We’re sure you’ll find plenty of opportunities, but as a brand marketer, here’s a handful of businesses you might consider investing in.