The Online Marketing Lab – A Real Time Strategy Course for Entrepreneurs

Are you searching for a course that will help you learn the ropes of online marketing in a professional and competent manner? If so, then you’ve come to the right place!

In today’s world, an online marketer is someone who specializes in marketing strategies and tactics on the internet. For some, it is a full-time profession, while for others it is a part-time activity done in addition to their day jobs. If you’re looking to enter the field or are an experienced marketer who wants to refresh your skills, then this course is for you. Additionally, if you’re the entrepreneur type who wants to hire an expert to help grow your business, you can hire a digital marketer who can help get you started.

Why Should You Take This Course?

This course will teach you the ins and outs of online marketing in a hurry. We’ll cover the basics such as marketing research, keyword research, social media, email marketing, and much more. Within these lessons, you will learn the theory and practice of integrating marketing strategies across different platforms such as web, mobile, and social media.

Additionally, this course will equip you with the knowledge and tools to become a real time marketer. A real time marketer is one who enters the marketplace while the product or service is still in the process of being created or improved. For example, when a customer makes an appointment to visit a dentist, a real time marketer can enter the conversation through social media or email marketing to let the consumer know what special offers will be available during that time period. Essentially, this course will help you become a proactive marketer who will listen and watch what is going on in the marketplace and use that information to inform your marketing strategies and tactics. 

Last but not least, this course provides you with a comprehensive strategy that will help you avoid beginner’s mistakes and equip you with the knowledge to become a successful online marketer.

What Does The Course Include?

This course will not teach you how to create a product or offer, it will teach you the theory and practice of marketing research, keyword research, social media, email marketing, and much more.

We will begin by teaching you the fundamentals of market research, which includes learning how to properly interview subjects, analyze the data, and create actionable insights. You will learn how to design questionnaires and utilize validated methods to reach the most accurate and detailed results possible. Additionally, we will cover various statistical analysis tools and techniques that can be used to analyze the data.

Next, you will learn how to conduct keyword research and how to choose the right keywords for your niche. We will cover various tools that can be used to find highly relevant and competitive keywords, including Google Keyword Planner, Keyword Tool, and The Beginner’s Guide to Keyword Research. Additionally, you will learn how to research popular digital marketing platforms to determine which one is the right fit for your business. We will cover platforms such as Google Adwords, Facebook Ads, Twitter Ads, and Instagram Ads.

Real World Examples

Throughout the course, you will learn how to integrate theory into practice through real world examples. This is one of the unique aspects of this course that will make learning easy and fun. We will use a combination of real life examples and interactive tutorials to help you understand the theory behind each concept.

For example, we will begin by teaching you how to properly set up a Facebook ad. As a beginner, this may seem slightly complex, but fear not! We will use an interactive tutorial to walk you step-by-step through the process of creating a Facebook ad, explaining each part of the process and answering all of your questions. Additionally, along the way, we will give you some real-world examples of how to set up ads for some of our favorite brands. Once you feel comfortable with the basics, you can take the course’s practical case studies and apply what you’ve learned.

Short And Sweet

As previously stated, this course is designed for people who want to enter the field or are experienced marketers who are looking to refresh their skill set. If you can’t commit the time necessary to take this course in its entirety, then we recommend that you take it in bite-sized chunks. There are 10+ hours of video content spanning over 12 assignments with very short quizzes and mini-projects to check your knowledge of each topic. This gives you the flexibility to learn at your own pace and put everything you need into practice as soon as you’ve learned it.

In the end, we hope that you see this course as an investment in your future. Not only will it teach you the theory and practice of online marketing, but it will also give you the tools necessary to become a successful marketer who can generate profitable leads and make your business flourish.