Many companies are transforming the way they conduct business and customer relations through the internet. One of these companies is Kunststoff (formerly Known as Tictix), a company which provides marketing platforms for e-commerce, mobile marketing and social media.
Kunststoff is also known for their innovative marketing campaigns, such as the ‘Dark Side of the Moon’ campaign which aimed to uncover the ‘real personality’ of Mooncakes, the famous Chinese food products which are beloved around the world for their bright red packaging. When it comes to marketing and advertising, the company doesn’t shy away from being creative and having fun with it!
In this article, you will learn more about Kunststoff and the world of online marketing, including how you can take advantage of the growing trend and incorporate digital marketing techniques into your own business.
History Of Kunststoff
Kunststoff was initially founded in 2009 and is based in London, England. The company started out producing branded furniture such as bars and tables which were inspired by iconic musicians and bands such as The Beatles and The Rolling Stones. In 2012, they expanded into manufacturing lighting and small appliance products, which are still their largest categories today. But it was their foray into e-commerce and digital marketing which really established the brand.
According to the company, over 560,000 pieces of furniture were sold every month, which is quite a feat considering that many of these pieces are one-off designs made to order. The furniture is also sold in many exclusive stores around the world, including Harvey Nichols and Bloomingdale’s. It’s clear that people love the unique designs of the furniture which are inspired by some of the most iconic musicians and bands in history!
Online Marketing & E-commerce
If you’re reading this, I assume that you’re already somewhat familiar with e-commerce and online marketing. If you’re interested in expanding your business online, you’ve come to the right place!
E-commerce and online marketing are often used synonymously, but they are slightly different processes. E-commerce is the buying and selling of goods or services over the internet while online marketing encompasses all of the activities a company undertakes to attract potential customers to their brand or products. These activities include brand building, email marketing, and content marketing. In this article, we will focus on content marketing and how you can use it to grow your business.
Why Are Companies Flocking To Content Marketing?
If you’ve been following the recent digital marketing trends, you’ll know that content marketing has been on the rise. This is mainly because customers have grown to love content. In the words of HubSpot Blogger Kate Symes, “customers have figured out that they can get what they want without having to ask for it. They’ve learned to rely on content to guide their purchasing decisions, and businesses must learn to do the same.”
What’s especially exciting is that many companies have started implementing content marketing in a way that wasn’t previously possible. One of the biggest changes is the fact that brands aren’t just creating content for traditional channels like websites and social media accounts. With the increasing use of virtual assistants and messaging apps, content can be created for almost any channel and format. This means that businesses can target and engage with consumers in ways that were never before possible.
How To Create A Content Plan
To ensure that you’ve got the content you need to meet your business goals, it’s important to lay down a content plan. This plan should include the following elements:
- An idea of the overall theme and tone of the content you’ll produce
- Which platforms you’ll use to display the content
- The specific metrics you’ll use to measure the success of your plan
To create your content plan, start by taking a look at the kind of content you’ll need to produce to hit a variety of platforms. Once you’ve determined the subject matter, take some time to think about the voice and style of the content. What will your unique angle be?
For example, if your product is sportswear, you might want to explore areas such as:
- Style tips for the active lifestyle
- How to wear your sportswear specifically for hot climates
- Style tips for women who want to look like famous female athletes
- …and so much more!
With so much room for content, it’s important to establish themes and themes within the content. Establishing a theme is a great way to keep content cohesive while also allowing you to have fun with the content you’re producing. For example, if your product is shoes and you’ve decided to explore the topic of fashion, your content might look like this:
- Design inspiration based on iconic fashion houses
- Fashion tips based on the most prestigious designers
- Stylish and comfortable shoes that you can wear everyday
- …and so much more!
When establishing a content plan, take into consideration both the type of content you’ll produce as well as the platforms you’ll use to disseminate that content. For example, if you’re using digital marketing to promote your fashion product, you might want to explore whether or not to use SEO to improve your products’ visibility in online searches. If you decide that this is the route you’ll want to take, you’ll need to enter the right keywords into the content itself so that when someone conducts an online search, your product or service will pop up.
Create SEO-Optimal Content
If you decide that SEO is a viable option for you, you’ll need to work on incorporating this into your content plan. Fortunately, this is a fairly easy process and, once you get the hang of it, you’ll be able to produce content that is optimized for the search engines.
To begin with, you’ll want to make sure that the content is fresh. Using fresh content is an easy way to ensure your site isn’t penalized by the search engines. To make sure your content is fresh, you’ll want to work on creating unique content that isn’t posted elsewhere on the internet. You can do this by either:
- Creating compelling content that will make visitors want to share it
- Conducting interviews with industry experts
- Producing case studies and analysis of competitive data
- …and so much more!
When creating content for digital marketing campaigns, it’s important to keep in mind that different platforms have different keyword requirements. If you’re producing content for the Web, you’ll want to make sure that the content is closely aligned with the target audience you’ve created for your website. To test the effectiveness of your content, you can use tools like Google Keyword Planner Tool or Keyword Research Tool from Google AdWords. These tools are simple to use and will help you find the right words and phrases for your content. If you do decide to incorporate SEO into your content marketing plan, be sure to work with a professional who is experienced in Digital Marketing and SEO so that you get the best possible results.
Make Backlinks To Increase Visibility
Now that you have a decent amount of content ready to publish, it’s time to work on establishing backlinks. A backlink is a link from one website to another. When a potential customer clicks on a backlink, they’re directed to the site that the link leads to. Backlinks are extremely important when it comes to increasing a site’s visibility in online searches. To generate backlinks, you’ll want to explore as many options as possible including:
- Blogs and articles on authoritative websites
- Viral marketing on YouTube and other social media platforms
- Press Release Submitters (if your product is featured in a reputable publication)
- …and so much more!
Creating backlinks is fairly simple and can be done using free tools such as Guest Blogger for WordPress or HubSpot’s Link Builder. Just remember that the easier the link, the more traffic it will likely generate. To create a high-quality, no-fluff backlink, explore online universities for accredited degrees or certificates which can be attached to your website or social media accounts. For example, the University of Southern California (USC) offers a Bachelor of Science in Digital Marketing which you can apply to with one of their accredited degrees.