How to Make Money Online in Germany – Online Marketing in Kulmbach

When it comes to making money online in Germany, it’s important to note that you can’t just set up shop and start accepting payments immediately. The good news is you don’t have to. What you need is a plan and some patience. This article is going to walk you through what you need to know in order to start making money online in Germany.

The Legal Side

If you’re going to be doing any sort of business in Germany, you’re going to need to take into consideration the country’s legal requirements. The good news is there aren’t too many. If you’re looking to make money online in Germany as an individual, you don’t need to register for a business license, nor do you need to register with the tax department. However, if you choose to run a business, you will need to register with the appropriate agencies and file taxes accordingly. While this may sound like a hassle, it’s nothing more than doing your due diligence and being legal.

The Technical Side

Now that you’re aware of the legal side, it’s time to focus on the technical side. When it comes to making money online in Germany, the first thing you’re going to need to do is set up an e-shop. An e-Shop is your online store, where you can sell your products to people all over Germany. The best part is you don’t need to have a physical shop to have an e-shop. You can operate from the comforts of your home. In case you’re wondering, an e-shop is also known as a virtual shop or an online shop. Once you have your e-shop set up, it’s time to start marketing. For that matter, you’re going to need a website. A WordPress website comes pre-installed with a few key SEO tools that can help you generate more leads and get your site ranking higher in the search results. In addition to that, you’re also going to need to set up an online shop on one of the major shopping platforms such as Shopify, WooCommerce, and Bigcommerce.

Attracting Potential Clients And Building A Customer Base

Now that you have a website, it’s time to start attracting potential clients and building a customer base. To do that, you’re going to need to use various techniques including SEO, social media, and email marketing. Let’s take SEO first. When it comes to SEO or search engine optimization, the first thing you’re going to need to do is create content. To create content, you can use whatever platform you prefer to write on, whether that be blogger, writer, or content creator on YouTube or Snapchat. Make sure to create content that is relevant to your target audience so that it will engage and connect with your potential clients. Once you have your content, it’s time to start promoting it on your various social media platforms including Twitter, Facebook, and Instagram.


So you now have a business website, an e-shop, and you’re promoting your content on social media. Awesome! You’re starting to lay the groundwork for generating sales. That’s great! Now it’s time to follow up with a few e-mails asking your potential clients to visit your site and make a purchase. Follow up emails are great because they are concise, to-the-point, and most importantly, they are personalized. In addition to that, you can also find a way to brand yourself as an expert in the field and add value to the audience.

Monetizing Your Business

So you made money from an online business in Germany. Congrats! Now it’s time to figure out how to monetize this newly acquired skill and ability. You could try and make money from adverts on your site. However, the better option is to sign up for a Shopify, WooCommerce, or Bigcommerce affiliate program. The great thing about this is it’s usually less intrusive for your potential clients than an advert. Plus, you’re likely to earn a commission without having to actually sell a product.

Where To From Here?

So now that you’re equipped with the basics of how to make money online in Germany, it’s time to figure out where you’re going to apply this new skill. Are you going to focus on one area of Germany? Or are you going to branch out and cover all of the country? Each scenario has its perks. If you decide to go the route of one region in Germany, you’ll need to research the best way to reach your target audience. You can use your existing social media accounts to spread the word about your new business or you can start fresh by creating new accounts specifically to reach your target audience. Regardless, it’s important to find a way to reach your audience within Germany so that you can maximize your profits.