If you’re searching for a city break closer to home, or a way to take a vacation in the office, you’ve probably considered moving to Konstanz, Germany’s most popular city for tourism. With its beautiful historic city center, medieval churches and elegant shopping venues, you’ll find plenty to keep you busy. If you’re planning to move to Konstanz, there are plenty of reasons why you should visit online marketing in Konstanz and its surroundings.
Why Online Marketing?
You may be surprised to learn that Germany has the highest number of internet users within the BIZEAS framework (27.3 million monthly active users compared to the UK’s 14.7 million and the US’s 19.4 million). In fact, one in every five Germans uses the internet. This makes Germany the third largest digital market in Europe.
The growth in internet use in Germany has been propelled by several factors, not least the good quality of internet service and access. The country’s biggest internet service provider, Deutsches Rostocker Unternehmen (DRU), for example, offers fast fiber optic connections with a download speed of up to 200 Mbps and an upload speed of up to 50 Mbps. These are all very fast connections compared to UK and US counterparts.
In addition, 94% of German homes have internet access, compared to the UK’s 84% and the US’s 94%. This makes Germany one of the most well-equipped countries within the BIZEAS framework to embrace online marketing strategies.
Why This Area?
There are several reasons why this area of Germany is suitable for an online marketer. First, the country is highly industrialised, with 12% of the population working in manufacturing and 8.7% in administrative jobs. This gives you a good base from which to attract potential customers.
The second reason is that Germany houses some of the world’s biggest companies, with headquarters in the city. For instance, Audi and BMW each have a presence in the country, as do plenty of other German manufacturers. This means there are lots of opportunities to find a job.
The third reason why this area of Germany is attractive is that it is a hub for higher education. In fact, over 30% of the population are graduates, and many schools offer well-deserved degrees in English and in Business. The combination of higher education and a well-paid job in a multinational means plenty of opportunities for growth.
What’s more, the cost of living in this area is relatively high. Property prices are high, and so is the cost of living. Health insurance is expensive, so be sure to look into healthcare options if you move here.
Where To Eat And Stay
Those coming to visit or live in this area will have plenty to do and see. There are lots of historical buildings to explore, as well as museums and galleries which are free of charge. You’ll also find a wide range of shopping centres and boutiques, with a distinctive shopping parade on Freimarkt street in the city center.
The best place to eat in town and the perfect place to take a romantic dinner is Berolina, a trendy restaurant with an amazing range of wines. Booking in advance is essential, especially in the summer months.
The area is well served by major hotels, with four star choices such as Ibis Budget Hotel Konstanz and four-star Mondior Hotels & Resorts offering first-class service. Both offer excellent facilities including a pool and a gym, perfect for those who want to keep on top of their workout routines.
What’s more, you’ll find a lot of green space in Konstanz, with the Rote Fabrik art gallery and the Botanical Garden adjacent to the city center. There are also plenty of parks, including the Grossen Park with its water features and the Friedenspark, with its castle and moat. These places are a photographer’s dream come true.
Tourism is one of Germany’s main industries, with 13.5 million holiday homes and 16.9 million foreign visitors coming from other countries each year. The majority of these are from the EU. In 2019, the German government launched its ‘Tourism 2020′ initiative with the aim of attracting 24 million international tourists to the country by the year 2030.
Those coming to Germany on holiday will only ever stay a few days, leaving plenty of room for local businesses to engage with them. That’s why it’s important to target online marketing at potential holidaymakers, with information about what’s on offer, including museums, galleries and concert halls. In addition to this, those coming to Germany on business will have plenty to excite them. With a high number of industrial plants and companies, there’s a lot for a business traveler to see.
The good news for visitors or prospective new residents is that travel to and from central Konstanz is relatively easy. There are lots of flights from the UK and mainland Europe, with convenient connections from Frankfurt and Cologne. Driving directions to the airport are easy to find online, making the journey only a few minutes away by car. Public transport options include the S9 (local bus service) which stops close to the airport and the A7, which runs from Wiesbaden to Konstanz. In addition, there is the Rhein-Neckar Airport Line with its frequent connections to Frankfurt and the S-Bahn commuter rail network, which runs from Frankfurt to Konstanz.
Those looking for a city break closer to home will be tempted by the cheap package deals available, including a visit to the magnificent Rheinfall, one of Germany’s most iconic waterfalls. There are also tours available which take in the city’s major attractions for a couple of euros.
Konstanz is a beautiful medieval city which provides a romantic getaway for those looking for a holiday or a quick business trip. It’s a great place to be with your better half, with lots of restaurants, bars and activities to keep you busy throughout the year. If you’re considering a move, be sure to check out online marketing in Konstanz and its surroundings, which has plenty to offer.