Marketing experts & enthusiasts from around the globe come together to curate content that will teach you everything you need to know about inbound & marketing.
You’ll hear from world-class speakers and get the opportunity to network with leading marketers from all over the world.
This year’s edition of the Online Marketing Conference will be different. Instead of bringing you the ins and outs of digital marketing, we’ve partnered with HubSpot to dive into all things inbound marketing and digital wellbeing.
We’ve pulled together a fantastic line-up of speakers from leading brands such as HP, ING, and Ticketmaster. Plus, we’ve got over 50+ hours of content from leading thought leaders in the inbound marketing field.
This is an amazing opportunity to learn what makes a successful inbound marketing strategy and how to put one in place. Whether you’re just starting out or you’re looking to take your game to the next level, this is a can’t-miss event for you.
Why inbound?
Inbound marketing is a strategy that drives marketing towards the customer and focuses on three key areas; marketing research, content, and product development.
According to HubSpot Blogs research, 85% of companies have adopted an inbound marketing approach, with 29% of organizations citing this method of marketing as their primary one.
As a digital marketer, you’ll be learning about the importance of these three areas and how to put them into practice. You’ll discover the best practices for conducting marketing research, create engaging content, and develop an effective product strategy from the ground up.
The Content Marketing Revolution
Content marketing is more important than ever before. More and more businesses are learning the benefits of engaging with their audience through informative website content, social media posts, and email marketing.
Thanks to the rise of content marketing, digital marketers are experiencing a golden age. We’re currently in the midst of a content marketing revolution, as 74% of organizations cite this type of marketing as their primary one.
This year’s Online Marketing Conference will focus on content marketing and how to make your content work harder. We’ll explore the best practices for creating engaging content, whether you’re a blogger, product manager, or marketer and what specific skills you’ll need to succeed in this new world of content marketing.
Product Development for Marketers
If you’re a marketer looking to take your product development skills to the next level, this year’s edition of the Online Marketing Conference is for you. We’ll discuss how to integrate marketing research into product development, optimize marketing and sales processes, and leverage data to make smarter and faster decisions.
You’ll learn about the importance of product development from the ground up, including the roles of a product manager, a market researcher, and a designer. Plus, you’ll discover the best methodologies for creating value, delighting customers, and increasing revenue.
This year’s edition of the Online Marketing Conference will be a can’t-miss event for you. We hope to see you there!