If you’re looking to create a kickass online marketing campaign, then you’ve come to the right place. You’ll learn everything you need to know about creating online marketing strategies, pitching ideas to potential clients, and gathering feedback on your performance to improve your work flow and deliver the best possible results time and time again.
Step one: Set a benchmark for yourself
The first step in creating a kickass online marketing campaign is to set a benchmark for yourself. What does that mean? It means that you’ll compare your results to previous campaigns you’ve run and assess where you stand and how much progress you’ve made. It’s important to track your performance in order to identify areas where you can improve. If you’re looking to create a sustainable revenue stream from online marketing, then you might want to set a goal to generate at least $100,000 in annual revenue.
Step two: Define your target audience
The second step in creating a kickass online marketing campaign is to define your target audience. To do this, you’ll want to brainstorm with a team member or two about the types of people you think will be interested in your product or service.
Thought leaders in any industry will always have someone interested in their content, and this typically translates to people who work for businesses similar to theirs. The trick is to expand your target audience. Just because someone is interested in your niche doesn’t mean they’ll be interested in your product or service. Take Niche Marketing by Vertical Real Estate as an example. The company knows that anyone interested in real estate will also be interested in their content, but they expanded their target audience to include anyone interested in business, location independence, or lifestyle.
Step three: Determining the type of content you’ll create
The third step in creating a kickass online marketing campaign is to determine the type of content you’ll create. It might be something as simple as a blog post or an e-book, or it could be a combination of the two. Think about what makes you different from other marketers and businesses in your niche, and what you can offer them that they don’t already have. This step will help you figure out the type of content you’ll create to promote your product or service.
Step four: Create an editorial calendar
The fourth step in creating a kickass online marketing campaign is to create an editorial calendar. This is a roadmap for your content creation process, and it will help you figure out what content you need to create and when you need to create it. Ideally, you’ll want to have at least 12 months of content planned, with monthly posts published initially. The later you start, the more difficult it will be to complete.
Step five: Test the heck out of your content
If you followed the previous four steps correctly, then you’ll have created a solid foundation for your content creation process. The last step, however, is to test the heck out of your content. This means creating multiple versions, testing them with different groups of people, and using a variety of metrics to determine which content performs best.
Testing your content doesn’t mean you have to wait until you’ve created something perfect to publish it. Instead, you can use tools like Google Analytics to determine the effectiveness of various content variations. This will help you find the right content for your target audience.
Hopefully, this article has helped you figure out where you stand with regard to creating a kickass online marketing campaign. Just remember to take your time and follow the steps systematically. This will help ensure you create high-quality content that performs well.