With the Covid restrictions becoming less stringent, and more people wanting to get back to work, online marketing jobs in Northern New York are surfacing. Job-seeking has become easier as people have been able to work remotely and many traditional companies have adopted online marketing as a method of conducting business.
Whether you’re looking to break into the industry or are already established in this field, here’s an overview of the online marketing jobs in Northern New York location that you might interested in. Hopefully, this article will help you navigate the opportunities and decide which direction you want to head in.
Syracuse
As the home base for the Big East Conference, housing a reputable school of journalism and a high-ranking education system, it’s no surprise that so many opportunities exist in Syracuse.
The city currently has a population of around 200,000, with around 83,000 permanent residents. Just over 37,000 of those are between the ages of 18 and 24. There’s a diverse range of job opportunities in Syracuse, from marketing and advertising, to social media management and strategy, to content creation and editing.
The unemployment rate in Syracuse is currently at 3.5%, compared to the New York State average of 3.9%. Around 60,000 people in the city are currently looking for work (as of April 2020).
Vestal
The name Vestal may not mean anything to you, but this small town in the north-east corner of New York is the place where the Vestal Virgins placed a restraining order against Mark Wahlberg. He’s not allowed within 100 yards of them. Apparently, the townspeople weren’t keen on his marketing tactics or his lifestyle, and they weren’t happy to see him promoting harmful habits. As a result, he had to pack up and move out.
Vestal is home to around 7,000 people, with around 4,600 permanent residents. This is a very picturesque town, set among the hills and surrounded by forest. It’s rich in history, with numerous churches, museums, and libraries waiting to be explored. If you’re looking for a new, modern, and vibrant city to call home, Vestal might be the perfect spot for you. Despite its small size, it has a diverse range of job opportunities available, from business administration and marketing, to teaching and coaching. The unemployment rate in Vestal is currently at 2.1%, compared to the New York State average of 3.9%.
Where Do I Begin?
As we’ve established, there are a lot of online marketing jobs in Northern New York, with a lot of opportunity for growth. But what exactly should you be looking for? What education and experience should you have?
Deciding where to study should be based on your interests. If you’re passionate about the digital marketing field, you might want to consider studying online marketing at a reputable institution. You could also look into gaining experience by volunteering or taking on a temporary job. Many universities across the US are currently running special courses and offering degree completion online. If you’re looking to break into the industry, you might want to consider studying in a city with a large student population. This way, you’ll have more opportunities and can network with other students. If you can’t study in a city, you might want to consider studying at a university in your hometown. This way, you’ll have less competition and can find a job that fits your skills.
Online Marketing Degree Completion
Now that you’ve decided on your interests, it’s time to look into what education you need to begin your career. While a Bachelor’s degree isn’t required, a step up from a High School diploma will certainly give you a leg up in the job market. Most reputable employers require some form of post-secondary education, so it’s best to be safe than sorry.
You might be wondering if an online marketing degree is the right fit for you. If you’re looking for a flexible degree that can be earned from home, then an online marketing degree may be just what you’re looking for. With many universities offering accredited programs, you can be certain that you’re getting an education that is reputable and worth the time and money spent on it. Many of these degrees can be completed in just a few months, allowing you to jumpstart your career or switch careers while still enjoying the benefits of a full-time position.
Marketing And Advertising Jobs
If you’re looking for a marketing job, then you need to have a basic understanding of markets and advertising. You should also be competent in marketing analytics, be able to interpret data, and be able to create marketing communications plan. On the other hand, if you’re looking for an advertising job, then you need to be able to design advertisements, build websites, and track the performance of ad campaigns.
If you’re interested in a marketing job, then you might want to consider looking for a graduate role in a marketing agency or firm. You’ll have the opportunity to gain valuable experience and build a network of contacts within the industry. You might also want to look into whether there are any marketing jobs available in your hometown or regional area. Many companies are now hiring due to the increased demand caused by the Covid-19 pandemic. If you can’t find a graduate role, then other options include getting a professional membership with a marketing association or starting your own marketing business.
Marketing And Advertising Specialties
If you’re looking into a marketing or advertising career, then you’ll need to decide on your preferred specializations. The marketing and advertising industries are constantly evolving, so it’s essential that you keep up to date with the latest trends and technologies. There are a lot of specialties within the field, so you might want to look into whether you can develop a focus within this area.
If you’re interested in a marketing job, then you might want to consider looking for a role in brand management. You’ll be in charge of creating, establishing, and maintaining a brand’s identity across all forms of marketing communication, including advertising, public relations, and sales promotion. You’ll also be working with other departments, such as design, creative, and media, to create marketing materials, advertisements, and store displays.
Digital Marketing Jobs
If you’re interested in a marketing job that involves working with digital marketing, then you need to have a basic knowledge of SEO, PPC, and content marketing. You should also be experienced in using platforms like Google Analytics and Optimizely to track and analyze marketing performance. On the other hand, if you’re looking for a specific job in SEO or PPC, then you need to have a graduate degree in computer science or information technology. Finally, if you’re looking for a marketing job that involves creating content, then you should be able to write compelling copy for websites, articles, and social media posts. While a basic knowledge of SEO, PPC, and content marketing is sufficient, you should be able to apply what you’ve learned to develop an online marketing strategy for a specific company or business.
Sales Jobs
If you’re looking for a job in sales, then you need to have a base understanding of marketing, planning, and strategy. You should also be competent in sales management, having worked with a team of salespeople to drive revenue and achieve targets. If you’re looking for a role in a traditional sales role, then you might want to consider getting a graduate role in a sales agency or firm. Many companies are now hiring due to the increased demand caused by the Covid-19 pandemic. If you can’t find a graduate role, then other options include getting a professional membership with a sales association or starting your own sales business.
Social Media Marketing Jobs
If you’re interested in a job in social media marketing, then you need to have a basic understanding of marketing, planning, and strategy. You should also be experienced in using platforms like Hootsuite, Buffer, and Canva to schedule and track social media posts. On the other hand, if you’re looking for a specific job in social media marketing, then you need to have a graduate degree in computer science or information technology. Finally, if you’re looking for a marketing job that involves creating and maintaining social media accounts, then you should be able to write compelling copy for websites, blog posts, and social media profiles. You’ll be in charge of driving engagement and value to the brand on a digital platform.