People often ask me: “Where do I find online marketing jobs?”
The truth is there are many possibilities to work online as an online marketer but the question is: “How can I make sure I find the right position for myself?”
Thankfully, the good people at Creative College Search, an on-campus job placement company for creative students, came up with a list of the most in-demand jobs in digital marketing and creative advertising. And guess what? One of them is an online marketer position in Salzburg!
While Salzburg is not typically associated with being a hub for digital marketing and web development, it does have a healthy population of about 70,000 people. With around 15,000 students, there is always a need for quality employees.
Based on the feedback Creative College Search collected, it appears that the most in-demand jobs in Salzburg are as follows:
Digital Marketing & Creative Advertising Manager
With the explosion of digital marketing, online advertising, and creative content, it’s no wonder there’s such a demand for experienced marketers. In fact, according to Cisco, by 2022 the revenue generated from digital marketing and advertising will hit $16 billion.
The role of a digital marketer is to develop and execute marketing strategies to build, grow, and retain business. They do this by attracting, engaging, and converting website visitors into customers and then turning those customers into repeat buyers. In other words, they drive revenue.
Having a solid digital marketing strategy is important because not everybody has the time to continuously monitor and analyze the performance of every marketing channel on a daily basis. Instead, digital marketers work with a team of people who specialise in different areas of marketing to create campaigns, design websites, write blogs, and track the results of their efforts. Because of this, the ideal candidate for this position will be able to take initiative and be a self-starter.
For those interested in this job, candidates should have the following skills:
- Proven track record in digital marketing and web analytics
- An understanding of conversion optimization and marketing performance measurement
- Experience in a CRM environment a bonus
- Familiarity with SEO and PPC
- Knowledge of Google Analytics
- A good sense of humour
- A desire to work in a collaborative environment
- Strong interpersonal skills
- The ability to multi-task
- A strong attention to detail
- A willingness to learn new things
If you’ve ever worked in a marketing department, you’ll know that the name online marketer has a specific meaning. While the responsibilities of an online marketer may vary from role to role, they all have one thing in common — the ability to effectively communicate online to attract, engage, and convert customers into paying customers.
With the explosion of social media and the rise of content creation tools like WordPress and Blogger, the number of jobs available to marketers who can take advantage of this content is on the rise. According to Fit Small Business, in 2022, 76% of businesses will have a website.
Having a website doesn’t necessarily mean you’ll have an online marketer role. Instead, an ideal candidate for this position will be tasked with implementing digital marketing strategy and overseeing the performance of online marketing campaigns. Based on their experience, they will either create and implement marketing campaigns or optimise existing campaigns to increase sales.
Since a key focus of this position is generating leads, candidates should have the following skills:
- Budgeting experience
- A good understanding of SEO
- Email marketing
- A grasp of digital marketing research
- Analytical and problem solving skills
- Creative thinking
- The ability to work collaboratively
- The knowledge to analyse data
- The ability to use Excel
- A history degree or an equivalent work experience
Digital Marketing Specialist
If you’re wondering what the future of marketing and advertising looks like, you need to look no further than the job title ‘Digital Marketing Specialist’. According to the Creative College Search, by 2022, over 234,000 new jobs will exist in the field of digital marketing.
A marketing specialist will typically work in a marketing department, specialising in one or more of the following areas:
- Marketing strategy
- Marketing research
- Creative advertising / graphic design
- Web design
- Video creation
- Social media marketing
- Online advertising
- Email marketing
- PPC management
- Pay-per-click management
- Search engine optimisation
- Content marketing
- Marketing analytics
Based on their experience, specialists will either develop and implement marketing strategy or manage the performance of one or more marketing campaigns. Developing and implementing a marketing strategy involves researching the existing market conditions (such as competitive analysis, market segmentation, and industry analysis), establishing future business objectives, and developing metrics for measuring progress toward those objectives. A marketing campaign is a set of planned activities, including marketing strategy, media preparation (such as press releases and social media campaigns), and performance measurement, designed to drive business objectives.
As a marketing specialist, you will typically need to be able to take responsibility for the performance of a marketing campaign, analysing the results, evaluating whether the campaign was successful, and communicating any deficiencies in order to plan new initiatives. You will also need to be able to work independently and as part of a team, taking initiative and solving problems as they arise.