This year, more and more people are looking for remote work opportunities, and the demand for online marketing jobs is no exception. Between the pandemic and the world going digital, more and more businesses are turning to online marketing as a means to reach customers and grow their business. As a digital marketer, you’ll work remotely and be able to take on any project that comes your way.
The Rising Demand For Online Marketers
The demand for online marketers in general is on the rise, and it’s not just a seasonal trend. As businesses across all industries become more digitally driven, more people are turning to online marketing and social media to gain access to potential customers. According to HubSpot Blogs research, 66% of businesses have increased their use of digital marketing in the past year, and only 13% have decreased it.
The trend is clear: businesses are realizing the value that digital marketing provides and are looking for marketers who can bring that value to bear in the absence of a physical location. In other words, businesses are looking for remote marketing specialists.
Why Marketing Firms Should Consider Remote Work
If you’re thinking about working remotely for a marketing firm, here are a few reasons why you should consider doing so.
- Flexible Working Hours
- Quality Content In Demand
- Marketing Research
- Global Reach
- Growing Demand
- Higher Paycheck
Flexible working hours are often the biggest draw for individuals who work remotely. After all, why would you want to waste time commuting when you could be doing something more interesting? Marketing research and analysis, content creation, and web content all have a place in a marketing campaign and can be done remotely. Global reach is key these days, as customers are able to access content from almost anywhere. Finally, as marketing becomes more digital, the number of projects and opportunities increases. Individuals who can develop strategic marketing plans with the support of analytics are in high demand and can command higher salaries as a result.
Top Skills Needed As An Online Marketer
What skills should you possess as an online marketer? In other words, what knowledge and experience should you have as a digital marketer?
Whether you’re a social media marketer, SEO specialist, content strategist, or web developer, here’s a broad overview of the skills you should possess as an online marketer.
The job duties of an online marketer are pretty broad, so you’ll need to be able to multitask and be a jack of all trades. You’ll need to ensure that each marketing channel you work on is optimized for the target audience and has the right blend of content to grab attention and encourage action. Essentially, you’ll be working closely with marketing strategists and corporate marketing departments to bring new product launches and business initiatives to life through advertising, social media, and web content.
As a digital marketer, you’ll be expected to know and utilize several platforms and tools. For example, you’ll need to be able to reach and engage with customers on Facebook, Twitter, Instagram, and other social media platforms. You’ll also need to be comfortable with tools like Google Analytics, Hootsuite, and Bitly to name a few.
Additionally, you’ll be working frequently with spreadsheets, reports, and data to ensure that each marketing channel you work on is performing optimally. You’ll also be asked to design and develop websites, blog posts, social media campaigns, and perform online marketing analytics.
It would be wise to seek out a formal education in digital marketing if you’re looking to work in this field. Attending a marketing colloquium or reading marketing blogs and news websites to stay ahead of the trends and news stories that affect your industry is essential. In addition, continually educating yourself on the most recent marketing trends and technologies will keep you ahead of the competition.
The Growth Of Online Marketing
If the above descriptions sound interesting, perhaps it’s time for you to consider a career in online marketing. The growth of online marketing is a fairly recent trend, but the demand for marketers and content creators who can build effective digital marketing campaigns is expected to double by next year.
According to Business Insider, as of 2022 over 263 million American consumers will use some form of digital marketing to learn about products and make purchases online. E-commerce and digital advertising will combine to form a powerful marketing mix that can help any business reach their target audience.
Top Places To Work
If you’re looking to work remotely, where should you go? Here are some places that offer opportunities for remote marketers.
The most popular places to work for are:
- Amazon
- Ember One
- HubSpot
- Nestlé
- Oracle
- Salesforce
- Workday
- Zoom
These are just a few of the largest companies that offer remote work opportunities. If you’re qualified, you can build a reputable profile that will catch the attention of top marketing firms.
The pandemic didn’t just stop with the lockdowns. It changed the way we work, socialize, and interact with each other. As a result, more and more individuals are looking for remote work opportunities, and marketing is certainly one of them.